[Photo] An Inside Look at ISE 2025: Samsung Presents Color E-Paper and the Future of Commercial Displays
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By Samsung Newsroom
Samsung Electronics today announced the latest Onyx (ICD model) cinema LED screen at CinemaCon 2025, marking a new era for cinema display technology. Building on its legacy as a cinema LED pioneer, which began in 2017, Samsung is setting new standards with unmatched picture quality, industry-leading reliability and expanded screen scalability to meet the evolving needs of theaters worldwide.
“The cinema industry is shifting its focus towards delivering a more immersive and visually captivating experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “With Onyx, Samsung delivers not only the highest-quality visuals but also the flexibility that allows theaters to redefine the movie-going experience and cater to evolving audience expectations.”
Brighter, Bolder and More Immersive: The Future of Cinema Is Here
As the world’s first DCI-certified1 cinema LED display, Samsung Onyx delivers an unparalleled cinematic experience with true black levels, infinite contrast ratio and exceptional color accuracy. The screen is capable of supporting frame rates up to 4K 120Hz,2 delivering ultra-smooth motion and razor-sharp details.
Every auditorium has unique dimensions, and screen size requirements vary from theater to theater. To accommodate this, Onyx offers four standard sizes3 and additional flexible scaling options, allowing theaters to maximize their available space and present films in the largest possible format without compromising image quality:
5 meters (16ft) — Ideal for boutique and smaller-format theaters (Pixel pitch: 1.25mm) 10 meters (33ft) — The industry standard for premium cinemas (Pixel pitch: 2.5mm) 14 meters (46ft) — A versatile format that delivers an impressive, large-scale cinematic experience (Pixel pitch: 3.3mm) 20 meters (66ft) — A large-format solution for premium auditoriums (Pixel pitch: 5.0mm)
Samsung Onyx cinema LED screens natively support both scope (2.39:1) and flat (1.85:1) aspect ratios, ensuring films are displayed in their intended formats without the need for additional adjustments. When scaling beyond standard sizes, Onyx maintains both aspect ratios while maximizing the screen size, allowing content to expand proportionally without distortion.
Unlike traditional projectors, which can appear dim in larger theaters and struggle with washed-out colors in bright scenes, Onyx’s enhanced brightness ensures richer details in shadows, more intense highlights and superior color accuracy across the entire spectrum. Powered by Samsung’s HDR technology, Onyx reaches peak brightness levels of 300 nits (87.6fL) — six times brighter than conventional cinema standards — allowing even the brightest details to remain clear and visible.4 As a result, high-brightness scenes retain their full impact, rather than appearing washed out or overexposed.
With its industry-leading brightness and precision, Onyx enables clear and vivid playback even in brightly lit environments, making it ideal for alternative content such as live sports, concerts, gaming events and corporate presentations. This allows theaters to deliver a premium viewing experience beyond traditional movie screenings.
Built for Reliability and Seamless Integration
Onyx is built for long-term performance, offering the industry’s first and longest 10-years warranty for cinema LED,5 setting a new benchmark for reliability in cinema display technology. This extended coverage helps reduce total cost of ownership and ensures a future-proof investment for theater owners.
To maintain optimal picture quality, Samsung provides an auto calibration solution that enables theaters to easily calibrate their screens during installation and routine maintenance.
Designed for seamless integration, Onyx is compatible with both Dolby and GDC media servers, making it easier for theaters to transition from traditional projection systems. Because of this, theater networks can enjoy seamless content playback and efficient management.
Onyx is fully compatible with leading cinema audio solutions, including Dolby Atmos, Meyer Sound, QSC and custom-designed sound systems, providing theaters with the flexibility to customize their sound experience to meet their specific needs. For theaters using HARMAN’s JBL surround sound technology, Onyx also offers seamless integration to ensure optimized audio performance.
A Proven Legacy With Global Recognition
Samsung Onyx is one of the most widely adopted cinema LED screens in theaters worldwide — setting a new industry standard for premium cinema display technology. As it expands its presence, Onyx continues to showcase its unmatched reliability, versatility and ability to elevate the cinematic experience.
One of the most recent installations is at Pathé Palace in Paris, where Onyx was selected to enhance the premium viewing experience in one of the world’s most visually stunning cinemas.
“At Pathé, we are committed to delivering the highest-quality cinematic experience for our customers,” said Laure de Boissard, Managing Director, Pathé Cinéma France. “Samsung Onyx allows us to achieve stunning visuals with exceptional brightness and contrast, ensuring that every film is presented exactly as intended.”
Samsung Onyx is redefining how movies are experienced through its collaboration with the film industry as well. One such example was Samsung partnering with Pixar Animation Studios to master films like “Elemental,” “Inside Out 2,” and this summer’s “Elio” in HDR for Onyx, which led to the films being shown with exceptional brightness, contrast and color accuracy. Through close collaboration with filmmakers, Onyx continues to push the boundaries of display technology, ensuring that creative visions are brought to life with unmatched precision and clarity.
“At Pixar, we believe cinema can be a grand, shared experience — a place where stories feel larger than life and memories are made with friends. That’s why we’re driven to bring something truly new to the big screen with our pioneering HDR-1 theatrical releases,” said Dominic Glynn, Senior Scientist, Pixar Animation Studios. “In rising to meet this ambition, the ONYX screen technology delivers astonishing brightness, clarity and color — an image so clear and uniform it elevates every moment of the story. Even the casual moviegoer will feel the difference. It’s about creating that unforgettable ‘Wow!’ — the kind of experience that reminds us why cinema is, and always should be, special.”
CinemaCon attendees can experience the next-generation Onyx firsthand at Samsung’s booth at Caesars Palace, where the company will showcase its latest advancements in cinema display technology. Running March 31-April 3 in Las Vegas, CinemaCon is the largest annual gathering for the motion picture theater industry, bringing together theater owners, filmmakers, studio executives and industry professionals from all over the world.
For more details, visit samsung.com.
1 Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.
2 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.
3 All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal;
The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.
4 Peak brightness supported when using DCI-HDR supported IMB.
5 Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.
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By Samsung Newsroom
March 2025 New Revenue Share Model for Galaxy Store
From May 15, 2025, Galaxy Store will introduce a new, developer-friendly revenue share model. Developers and publishers of paid games, applications, themes, and in-app items (both consumable and non-consumable) will earn 80% of the sales proceeds generated through the Galaxy Store, with Samsung retaining 20%. For subscriptions, the revenue share will be 85% for developers and 15% for Samsung. Get ready to boost your revenue potential with Galaxy Store!
Visit the Samsung Developer Portal for more details on these exciting changes. Samsung Health Data SDK 1.0.0.b2 Has Been Released!
The latest Samsung Health Data SDK release introduces new write capabilities for select Samsung Health data types. Previously, developers could only read or aggregate data using the SDK APIs. With this update, developers can now insert, edit, and delete data for specified data types*. We're excited to offer this opportunity to developers to access and utilize more Samsung Health data in their applications.
*Data types supported: Body composition, blood glucose, blood pressure, heart rate, nutrition, water intake
Learn More [MWC 2025] Explore AI-Powered Innovation in Mobile, Health, Home, and Networks with Samsung
Samsung Electronics stole the spotlight at Mobile World Congress (MWC) 2025, held in Barcelona and opening on March 3 (local time.) Samsung showcased new AI-powered mobile experiences and next-generation network solutions centered around the Galaxy S25 series. Visitors experienced Galaxy's vision for the future, through a dedicated Galaxy S25 zone featuring AI, camera, and gaming experiences, as well as AI-customized healthcare and smart home solutions. Samsung also shared advancements in security, sustainability, and network innovation technologies.
Discover more about the AI-driven mobile innovations and connected experiences unveiled at MWC 2025 at the Samsung Electronics Newsroom.
Learn More Samsung Announces Official Rollout of One UI 7 Starting from April 7
Samsung Electronics will begin rolling out the new One UI 7 starting on April 7 for key models including the Galaxy S24 series, Galaxy Z Fold6 and Galaxy Z Flip6, and will gradually expand to more Galaxy smartphones and tablets. This update enhances the user experience with a new UI design and powerful Galaxy AI features.
One UI 7 provides an intuitive UX and options for personalized settings. For added convenience, the Now Bar provides personalized, real-time updates directly on the lock screen. Additional AI features, including AI Select, Writing Assist, Audio Eraser, and Drawing Assist, have been added for a more intuitive experience.
Adjusting preferences is now easier. Users can simply navigate to Settings, tap the magnifying glass icon, and say, “My eyes are feeling tired.” Recommended options like adjusting brightness or enabling Eye Comfort Shield instantly appear. The update rollout begins in Korea and will gradually expand to global markets. Learn more in the Samsung Electronics Newsroom.
Learn More Samsung Electronics Unveils 6G White Paper and Outlines Direction for AI-Native and Sustainable Communication
Samsung Electronics has published its second white paper on technology trends for the 6G era, titled “AI-Native & Sustainable Communication.” This white paper outlines directions for enhancing network quality by applying AI technology throughout the telecommunication system, and for creating a sustainable user experience through energy efficiency improvements and extended service coverage. It also covers emerging 6G services, including immersive extended reality (XR), digital twins, and massive communication, as well as the key attributes that will enable them.
Samsung Electronics announced its continued commitment to leading global standardization and development efforts for the 6G era, while incorporating lessons learned from 5G commercialization and adapting to evolving market requirements. Learn more at the Samsung Electronics Newsroom.
Learn More Philips Hue Uses New Developer Tools for WWST Certification
SmartThings is excited to announce that Philips Hue has certified 155 lighting products as “Works with SmartThings!” As a leader in smart lighting, Philips Hue continues to expand consumer choices by introducing more connected lighting products, showcased directly in the SmartThings application and website. Leveraging tools like Certification by Similarity in the Developer Center, Philips Hue efficiently certified their entire product lineup.
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Interested in certifying your products with SmartThings? Fill out this form to learn more and reach over 380 million users worldwide. Samsung Receives 58 Accolades at iF Design Awards 2025
Samsung Electronics is pleased to announce it has received a total of 58 awards at the International Forum (iF) Design Awards 2025, a prestigious German international design competition, including two Gold Awards.
"Ballie," an AI companion robot for the home, and "BOJAGI," an advanced concept package design for small portable projectors, were presented with Gold Awards. The 58 awards span various design and product categories, including the Bespoke AI Laundry Combo, Galaxy Ring, Neo QLED 8K, UX/UI, and service design.
Samsung Electronics announced its commitment to continuing to lead the customer experience with AI-driven innovation and sustainable design, striving to provide designs that harmonize with consumers’ evolving lifestyles and contribute to society and consumers lives.
Learn More FaceMe: Robust Face Restoration with Personal Identification
FaceMe from Samsung Research is a technology that restores high-quality facial images from low-quality sources while preserving identity consistency. It utilizes the CLIP image encoder and the ArcFace facial recognition module to extract identity features from a reference image, and uses them as a prompt for the diffusion model to enhance the restoration’s performance. The training is conducted in phases using ControlNet and ID encoder modules, and wavelet-based color correction is applied for a final, natural-looking restoration. FaceMe does not require additional training for personalized restoration. Using a variety of reference images, this is a new approach that overcomes limitations of existing face restoration technologies. Find out more about FaceMe and its proven identity consistency, restoration quality, and high speed in the Samsung Research blog.
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By Samsung Newsroom
Samsung Electronics, the world’s leading TV manufacturer for 19 consecutive years, is kicking off the 2025 Tech Seminars in Frankfurt, Germany, from March 18–19, giving media and industry professionals an exclusive first look at its most advanced AI-powered TV and audio innovations before they hit the market.
Now in its 14th year, the seminar provides field experts with hands-on experiences of Samsung’s latest TV lineup ahead of its official release. This year, the seminar will be showcasing technologies related to AI-powered picture quality, immersive sound, and next-generation viewing experiences.
Revolutionizing the Screen Experience With AI
Samsung’s 2025 TVs will feature powerful AI-driven features designed to enhance the user experience. At the heart of this innovation is Vision AI, an advanced platform that personalizes and simplifies the way users interact with their screens. Features such as Click to Search allows viewers to instantly access relevant information about on-screen content, while Live Translate provides real-time audio translations for seamless global viewing. Quick Remote transforms a smartphone into a control hub, offering a more intuitive and connected experience.
Samsung has also introduced a seamless multi-device experience, enabling effortless content sharing and control across Samsung devices. Features like Storage Share, which allows easy file transfers between Galaxy devices and TVs, and Multi Control, which lets users operate multiple Samsung devices with a single keyboard and mouse, create a more connected and streamlined ecosystem.
Next-Generation OLED & Neo QLED Picture Quality
Samsung’s 2025 OLED TVs introduce Glare Free 2.0, minimizing reflections for a crystal-clear and immersive experience. Powered by the NQ4 AI Gen3 Processor and 128 neural networks, AI Upscaling sharpens details with remarkable precision, while OLED HDR technology boosts brightness and contrast.
The 2025 Neo QLED 4K lineup features advanced local dimming for deeper blacks and enhanced HDR accuracy. AI Motion Enhancer, previously exclusive to 8K models, is now available in 4K TVs, delivering ultra-smooth visuals ideal for sports and action-packed content.
Expanding the Lifestyle TV Portfolio
Samsung’s Lifestyle TV lineup continues to push boundaries of design and innovation, blending cutting-edge technology with personalized home aesthetics.
The Frame Pro redefines both entertainment and home décor, now featuring Mini-LED Local Dimming for enhanced brightness and lifelike picture quality. With access to over 3,000 digital artworks via Samsung Art Store, users can instantly transform their TV into a stunning personal gallery. The addition of Wi-Fi 7 ensures seamless installation, reducing cable clutter for a cleaner, more sophisticated setup.
Meanwhile, The Premiere 5 offers a compact yet powerful projection experience with touch interaction, making it ideal for gaming, education, and immersive home entertainment. Designed for versatility, it delivers immersive visuals in a range of environments, from classrooms to home theaters and much more.
Introducing the Next Era of Immersive Sound
Samsung is redefining audio innovation with Eclipsa Audio, the industry’s first IAMF 3D sound technology developed in collaboration with Google. This advanced system optimizes spatial sound by analyzing environmental reflections, delivering a deeply immersive surround sound experience.
At the 2025 Tech Seminar, attendees will be among the first to experience Eclipsa Audio firsthand and see its seamless integration with Samsung’s latest soundbars for a next-level home theater experience.
“At Samsung, we’re committed to making all the devices you use smarter and more connected,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “Whether it’s using Vision AI to automatically optimize your TV settings or AI-powered services to make activities such as search or home management simpler, we’re showing how technology can feel more personal and tangible than ever before.”
Following the Frankfurt event, Samsung will bring the Tech Seminar series to key regions including Southeast Asia and Latin America, providing more industry professionals with exclusive hands-on previews of its AI-powered display and audio innovations ahead of their market launch.
▲ Kevin Cha from Samsung’s Picture Quality Solution Lab explains how Glare Free 2.0 technology and OLED HDR technology enhance viewing comfort.
▲ Haylie Jung from Samsung’s Picture Quality Solution Lab highlights advanced local dimming and AI-powered enhancements in the 2025 Neo QLED 4K, featuring the NQ4 AI Gen3 Processor.
▲ Steffen Greb from Samsung’s ECSO demonstrates Vision AI and seamless multi-device connectivity across Samsung products.
▲ Deokhwan Kim from Samsung’s Picture Quality Solution Lab demonstrates The Premiere 5’s touch capabilities.
▲ Hyungwoo Kim from Samsung’s Sound Device Lab showcases Eclipsa Audio, Samsung’s 3D audio technology, allowing users to enjoy immersive three-dimensional sound experience.
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By Samsung Newsroom
February 2025 Certify your Matter Products with SmartThings – Fast & Easy
Showcase your Matter products to over 380 million SmartThings users. Getting Works with SmartThings (WWST) certification is easier than ever. Our Developer Center offers many tools to help you certify, including Test Suite. Leverage the Test Suite to easily test your products; many products can even be self-tested without sending them to a lab. Once certified, you can display your products in the SmartThings application and on our website and unlock opportunities for co-marketing.
Want to learn more? Fill out this form, and we’ll share more details on certifying your Matter products with SmartThings. Samsung Mobile Advance Applications Are Now Open!
Call for innovators: Applications for our Samsung Mobile Advance Startup Incubation Program are now open. Turn your idea into reality with our 6-month Proof-of-Concept project with Samsung. Visit us for more information.
Learn More Simple yet Impactful: Emulator Skins for the Galaxy S25 Series are Now Available
The latest Galaxy emulator skins have been designed specifically for the Galaxy S25 lineup, allowing you to bring the premium look and feel of Samsung’s newest flagship devices to your Android application development. These sleek skins showcase the stunning design, rounded display, and bold style of the Galaxy S25 series. Building applications has never been easier. Download the emulator skins today and start creating applications that truly stand out.
Download Tutorial: Elevate Your Watch Face with Stunning Weather Forecast Features
Want to take your smart watch experience to the next level with our dynamic weather forecast features? With Watch Face Studio (WFS), you can seamlessly integrate real-time weather updates, making it easy for users to check hourly and daily conditions at a glance. Smart features like weather tags let you display forecasts while keeping the last update time visible, ensuring users always have access to the latest information. Ready to try it? This blog includes a sample project to help you bring these innovative features to life. Check out the full blog and give your watch face a fresh, weather-smart upgrade!
Learn More Discover the New Samsung Tizen TV SDK v9.0.0
The Samsung Tizen TV SDK v9.0.0 is now available! This SDK provides a suite of tools to help you start developing applications for the Tizen TV platform, including an IDE, a lightweight TV simulator for testing web applications, and a TV emulator. Download the new Samsung Tizen TV SDK now from the Samsung Developer Portal and start developing today.
Learn More Deep Learning for CSI Feedback: One-Sided Model and Joint Multi-Module Learning Perspectives
In 5G networks, massive MIMO (Multiple Input, Multiple Output) technology is essential for high-speed data transmission and enhanced reliability. To maximize MIMO performance, base stations (BS) require downlink Channel State Information (CSI) feedback from user equipment (UE). However, limited uplink channel resources can lead to overload issues. Therefore, maintaining CSI feedback accuracy while minimizing overhead is a critical challenge.
To address this, Samsung Research proposes an AI-based One-Sided CSI Feedback method. This approach applies a deep learning model solely at the base station, reducing feedback overhead and protecting data privacy. This solution enables operation without collaboration among vendors. Learn more about the innovative potential of AI-based CSI feedback on the Samsung Research blog.
Learn More FiRa Consortium Release 3.0 - UWB Core Specification and Certification Program Launch
Ultra-wideband (UWB) technology is being used in various applications; including localization between smart devices, secure access, and tap-free payment. As recently released at the FiRa Consortium, the wireless communication, energy efficiency, precision measurement, and network connectivity technologies in the UWB Core Specification 3.0, are expected to be more efficiently utilized across various industries, including car access digital keys, public transport services, and path tracking.
With the Samsung Galaxy S24 Plus models adopted as the Reference Devices for the FiRa 3.0 Certification Program, Samsung Electronics will demonstrate strong interoperability with devices featuring enhanced UWB chipsets. Learn more about the advancements in the UWB technology ecosystem and UWB Core Specification 3.0 certification program, both of which Samsung Electronics are actively involved in.
Learn More Samsung Instant Plays: Off-Policy Selection for Optimizing Advert Display Timing in Mobile Games
Samsung Instant Plays is a mobile application that gives users instant access to free games that can be played without installation. The application generates revenue by displaying adverts to users during gameplay. However, displaying adverts too often can lead to user churn, while displaying them too infrequently can result in revenue loss. Therefore, having a strategy for advert delivery timing is crucial.
To address this, Samsung R&D Institute Poland has adopted an Off-Policy Selection (OPS) method. OPS aims to select the best policy available from a set of policies trained using Offline Reinforcement Learning, remedying the reliability issues in the existing Off-Policy Evaluation (OPE) methods. Find out more about optimizing advert delivery timing using OPS and its results on the Samsung Research blog.
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By Samsung Newsroom
As Europe’s largest display exhibition, Integrated Systems Europe (ISE) always highlights the best of the best in digital signage. This year was no different with Samsung Electronics and other industry-leading companies setting the stage for the future by pushing the boundaries of innovation.
▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.
Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums.
▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.
Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology.
Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient HoloDisplay: Bringing Signage to Life With 3D Innovation Transparent MICRO LED: Blending Reality and Digital Content Interactive Display: A Smarter, More Interactive Classroom Experience The Wall: Optimizing Command and Control Rooms With High-Resolution Displays The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation Another Record-Breaking Year for Samsung at ISE 2025
Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor.
Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W1 of power when showing a static image and can easily be managed through a dedicated app2 or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform.
Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation.
HoloDisplay: Bringing Signage to Life With 3D Innovation
▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience
Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation.
Transparent MICRO LED: Blending Reality and Digital Content
▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display.
The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News.
Interactive Display: A Smarter, More Interactive Classroom Experience
▲ 2025 Interactive Display with Samsung AI Assistant
Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search.
The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution.
The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right)
Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making.
In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen.
The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025
Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments.
“The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”
SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
▲ The SmartThings Pro wall
Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections.
Several new partnerships enhance the functionality of SmartThings Pro in business settings.
Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security. Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader. Hotels: ABB devices integrate with NetX management systems and SmartThings Pro to create new guest experiences.
Another Record-Breaking Year for Samsung at ISE 2025
Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024.
Best of Show Awards from Future
AV Technology: Samsung Color E-Paper Digital Signage: Samsung Color E-Paper Installation: Samsung Color E-Paper and HoloDisplay Tech & Learning: 2025 Interactive Display
AV News Awards
AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea Digital Signage Innovation of the Year Award: Transparent MICRO LED
Inavation Awards
Applied Technology Award: Samsung for using Onyx Led screens at Pathé Palace in Paris, France
▲ Employees from Samsung France receive the Applied Technology Award.
Top New Technologies (TNT) Awards from Commercial Integrator
All-Weather Display: OHDX Outdoor Signage 46”and 55” TVs: 2024 HBU8000 Hospitality TV Video Monitors: QHFX 115” Smart Signage
ISE Stand Design Awards from EXHIBITOR Magazine
Sustainability Recognition XL (250 m2 or more): Samsung
▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.
ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond.
1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
2 Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.
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