Samsung Newsroom

Samsung Electronics’ newest AI TVs merge entertainment with convenience and security to upscale everyday life and elevate the viewing experience. The 2024 Neo QLED 8K QN900D TV is fitted with the 8K NQ8 AI Gen3 Processor. With its 512 neural networks the chip helps upscale low-resolution content to 8K-like qualities in real-time.1 Users can experience new channels through a Samsung TV Plus2 update and experience strengthened SmartThings connectivity.3 Since security is at the core of the smart home ecosystem, the new AI TV is equipped with Samsung Knox4 to strengthen protection measures. Take a look at how the Samsung AI TV is ushering in a new era of viewing through the infographic56 below: 1 8K AI upscaling may not be available when connected to a PC or in AI Auto Game Mode. 2 Samsung account required for Samsung TV Plus. Supported Samsung devices and channels may vary by region and are subject to change without prior notice. Additional settings may be required to use these functions. 3 Samsung account and additional settings required for SmartThings functions such as AI Energy Mode. 4 Samsung Knox is applied to Samsung TVs through Tizen OS for models after 2015. To maintain security, the TV requires the latest security software updates. Protection is guaranteed for three years after the product’s release date. 5 Image is designed for reference only. Results may vary with real use. 6 Relumino Mode may not be available for sources not input by DTV or HDMI. View the full article

What if technology could make an everyday moment richer, more connected and more lifelike? Samsung’s latest AI TV strives to enhance the viewing experience and integrate advanced technology into people’s lives so seamlessly that they barely notice. ▲ The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience. Samsung’s AI TV, 2024 Neo QLED 8K QN900D, is equipped with the 8K NQ8 AI Gen3 Processor, the company’s most powerful processor to date, as well as a neural processing unit (NPU) that runs twice as fast as its predecessor. Featuring eight times as many neural networks — 512 instead of 64 — the new AI TV analyzes and optimizes content in real time, delivering superior picture and sound quality and elevating the TV experience to one that places viewers at the center. Full Immersion With AI Picture Technology Watching a tennis match with the Samsung AI TV is like getting courtside seats. Every serve and every volley come to life right in the living room. This immersive experience is possible thanks to 8K AI Upscaling Pro and AI Motion Enhancer Pro which work together to deliver exceptional clarity by sharpening low-resolution content and minimizing ball distortion and blurring. ▲ AI Motion Enhancer Pro uses deep learning to show the precise movements of a soccer ball during a match. Revolutionizing Audio Lifelike audio is equally important — and with AI guiding the experience, dialogue is crystal clear even in loud surroundings. Active Voice Amplifier Pro distinguishes between voices and background noise, cutting through the commotion so viewers hear only what’s important. ▲ Active Voice Amplifier Pro ensures that dialogue is clear and audible. When watching a movie with Object Tracking Sound (OTS) Pro, viewers are no longer spectators — they’re in the character’s shoes, hearing everything from all directions. ▲ OTS Pro puts viewers in the scene so they hear what the characters hear. Effortless Fine-Tuning With AI Optimization, viewers can sit back and relax. This feature automatically fine-tunes the TV’s settings for the best viewing experience. Likewise, gamers don’t have to worry about adjusting the picture or sound with AI Auto Game Mode, which recognizes game titles and genres and automatically optimizes settings for an upgraded experience. ▲ AI Auto Game Mode allows users to focus on their gameplay. AI Energy Mode conserves energy by using sensors to analyze ambient lighting before automatically adjusting the AI TV screen’s brightness. Similarly, the TV’s processor can identify on-screen motion and alter screen brightness. This feature represents a step toward greater sustainability. ▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center. Meanwhile, Samsung Tizen OS turns the AI TV into more than an entertainment center. A personal curator, the operating system tailors content to users’ preferences while protecting their privacy with Samsung Knox. ▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center. At its best, technology that enriches lives sits in the background — present, but not intrusive. Samsung’s AI TV continues to evolve to do just that by pushing the frontier of audio and visual experiences, personalized experiences and enhanced sustainability while putting AI to work under the hood. View the full article

Start Date May 28, 2024 - May 28, 2024 Location 그래비티 서울 판교, 스페이스 볼룸 B1 View the full blog at its source

Samsung Electronics, a global leader in the display industry, has secured the top position in global sales of OLED monitors just one year after launching its first OLED model — the 34″ Odyssey OLED G8 (G85SB model), a gaming monitor. According to the International Data Corporation (IDC), Samsung Electronics has taken the top position in the global OLED monitor market by capturing 34.7% of market share based on total revenue, and the top position in market share based on sales volume with 28.3% of OLED monitors sold in 2023.1 “The OLED monitor market is highly competitive, so reaching the top spot requires unparalleled innovation and product quality,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “This achievement speaks to our drive for excellence and understanding of consumer needs, the key factors in producing outstanding OLED monitors for performance-demanding gamers around the globe.” Samsung has also maintained its leadership in the overall global gaming monitor market for the fifth consecutive year, recording a market share of 20.8% in terms of total revenue.2 Since entering the OLED market, Samsung has continued to innovate and receive praise for new monitors, including the Odyssey OLED G9 (G95SC model), which received widespread acclaim from experts and reviewers worldwide. At CES 2024, Samsung announced an expansion of its OLED monitor lineup, unveiling three new products: The Odyssey OLED G8 (G80SD model), with a 32” 4K UHD resolution, a 16:9 aspect ratio, 240Hz refresh rate and 0.03ms response time (GtG)3 The Odyssey OLED G6 (G60SD model), with a 27” QHD resolution, a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms response time (GtG) An updated Odyssey OLED G9 (G95SD model), with 49” dual QHD resolution in a 32:9 aspect ratio, a 240Hz refresh rate and 0.03ms response time (GtG) and new features The new OLED offerings have impressed early reviewers, and have already won awards. At CES — the most powerful tech event in the world — the Odyssey OLED G9 was named a CES® 2024 Innovation Awards Honoree.4 Samsung will continue to diversify its gaming monitor lineup by introducing new Odyssey OLED models, each of which will leverage Samsung’s proprietary OLED technology. This innovation follows the success of the Odyssey Neo series with Quantum Mini LED technology, as well as the Odyssey Ark, which showcased a groundbreaking interface and form factor. For more information on Samsung’s industry-leading monitor lineups, please visit www.samsung.com. 1 IDC Q4 2023 Worldwide Quarterly Gaming Tracker 2 IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based. 3 Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next. 4 The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given. View the full article

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In an era where the art of cinema and professional equipment continue to evolve, Samsung Electronics is propelling this transformation through its contribution to establishing Culver Post. Nestled in the heart of Los Angeles, this state-of-the-art theatrical post-production studio is a recent addition to Amazon’s portfolio of production and entertainment businesses, further enhancing the area’s reputation as a hub for creativity and innovation. In partnership with industry pioneers 424 Post and Harbor, Samsung provided a 34-foot, 8K Samsung IWA LED and DCI-certified 4K Samsung Onyx LED displays to create a true cinema-style environment for theatrical color grading and immersive sound mixing. The groundbreaking studio environment not only signifies a leap into the future of cinematic production and consumption but also underscores the trust that experts place in Samsung’s technology. Culver Post: A Beacon of Innovation in Post-Production and HDR Cinematography ▲ Samsung Electronics provided a 34-foot, 8K Samsung IWA LED and DCI-certified 4K Samsung Onyx LED displays to Culver Post in partnership with 424 Post and Harbor Culver Post was created thanks to the visionary collaboration between renowned Los Angeles sound studio 424 Post and global post-production leader Harbor. This full-service post-production studio is expected to bring unmatched HDR and SDR mastering capabilities. Why were Samsung’s display technologies specifically chosen by 424 Post and Harbor, both leaders in their respective fields? The answer lies in Samsung’s commitment to innovation, quality and the immersive viewing experience. The Culver Post offers five stages for theatrical color grading and sound mixing, with the first stage outfitted with Samsung’s cutting-edge 34-foot, 8K IWA LED cinema display and the second stage with the DCI-certified 4K Onyx LED display. Each stage is complemented by Meyer Sound Ultra Reflex cinema sound systems featuring Dolby Atmos sound. Both stages can accommodate approximately 50 guests, which allows the post-production team to experience a true cinematic working environment for directors, cinematographers, editors, colorists and other professionals. ▲ Culver Post features a remarkable 34-foot 8K IWA cinema display for a true cinema-style environment for color grading and sound mixing The 8K IWA LED cinema display is ideal for both HDR and SDR color grading, while Onyx, the world’s first DCI-certified cinema LED display, is perfect for HDR color grading and mastering. These displays outperform standard digital cinema projection systems in terms of detail, contrast and brightness, positioning Culver Post at the forefront of cinematic technology and ensuring that the studio is future-proofed for upcoming advancements in post-production technology. “Samsung is committed to using innovative display technology to revolutionize the way that content is created and consumed,” said David Phelps, Head of the Display Division, Samsung Electronics America. “The new Culver Post post-production studio marks a tangible milestone in the future of cinema and post-production. Filmmakers and creators can now edit and experience video content as it would be seen and heard on the big screen to enable immersive storytelling that leaves a lasting impact on audiences.” ▲ Culver Post’s groundbreaking studio environment not only signifies a leap into the future of cinematic production and consumption but also underscores the trust that experts place in Samsung’s technology Superior Cinematic Displays to Optimize Post-Production Workflow The selection of Samsung’s technology for Culver Post reflects the displays’ superior capabilities for HDR post-production. Enhanced brightness, contrast and detail transform the color grading and mastering process, allowing creators to see their work as it will appear in realistic viewing environments. The theaters and their immersive cinema display also turn mastering into a communal creative experience, bringing the entire production team together for collaboration. ▲ Each theater offers a cinema-style viewing experience, with enough seating to host small groups for exclusive screenings and post-production sessions The collaboration with Culver Post is a testament to Samsung’s leadership in display technology and the company’s commitment to pushing the boundaries of cinematic experiences. By meeting the high standards of industry experts like 424 Post and Harbor, Samsung continues to raise the bar for post-production studios worldwide. For more information on Samsung’s state-of-the-art displays, please visit www.samsung.com. About 424 Post 424 Post offers complete sound packaging for all types of content including theatrical, broadcast, streaming, commercials and audio podcasts. Packages cover design/edit/ADR/mix, technical & administrative support as well as all final deliverables. The company prides on client services, and the talented group of experienced professionals is ready to tailor projects in accordance with the customers’ needs and budget. About HARBOR HARBOR is a global company with operations in New York, Los Angeles and London. Relentlessly focused on talent, technical innovation and protection of artistic vision, HARBOR hones every detail throughout the moving image-making process: live-action, dailies, creative & offline editorial, design, visual effects, CG, sound & picture finishing. View the full article

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Samsung Electronics, the world’s leading TV manufacturer for the 18th consecutive year, commenced its 2024 Southeast Asia Tech Seminar in Bangkok, Thailand. From April 23 to 24, Samsung will showcase its 2024 lineup, featuring AI-powered technologies that offer enhanced picture, sound, and customization. Since 2012, Samsung’s global Tech Seminar sessions have served as a platform for sharing detailed information and exclusive product experiences. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung plans to present innovations that deliver industry-leading viewing experiences and user-friendly features. ▲ Haylie Jung (right), Picture Quality Solution Lab at Samsung Electronics, explains that the 2024 Neo QLED 8K incorporates the new and powerful NQ8 AI Gen3 Processor to support AI-backed features such as 8K AI Upscaling Pro and AI Motion Enhancer Pro The 2024 Southeast Asia Tech Seminar in Bangkok follows a successful series kickoff in Frankfurt, Germany this February. At this event and upcoming seminars in regions such as Latin America, Samsung will present new TV and monitor technologies, as well as lifestyle products: Samsung’s 2024 Neo QLED 8K includes the latest NQ8 AI Gen3 Processor, which enables a vivid and more precise picture through its 512 neural networks—eight times as many as its predecessor. It supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date. The 2024 Samsung OLED TV upscales content to 4K resolution thanks to the NQ4 AI Gen2 Processor, and features OLED Glare Free technology. Certified by Underwriters Laboratories Inc. (UL), the technology reduces light reflection on the screen to provide a more immersive viewing experience with fewer distractions. Music Frame is a new lifestyle product that functions as a frame-shaped speaker. It can be used as a frame on the wall by inserting images or photos into its replaceable photo frame. Samsung Knox, applied to Samsung TV, achieved a ‘Common Criteria’ certification, recognized by 31 countries this February as strengthening TV security measures in terms of software and hardware. ▲ Kevin Cha (left), Picture Quality Solution Lab at Samsung Electronics, explains that AI-backed features such as 8K AI upscaling pro are powered by a new and powerful NQ8 AI Gen3 processor to the 2024 Neo QLED 8K “We are extremely excited to share Samsung’s key AI TV technologies at the Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are not only showcasing the latest technologies that make our TVs stand out, but also our real efforts to better serve customers and our focus on protecting their information.” For more information on Samsung’s 2024 TV and monitor lineup, visit www.samsung.com/. ▲ Samsung Electronics has received a CC certification for 10 consecutive years since first applying Samsung Knox, the industry’s best security solution, to its TV products in 2015 ▲ Andrew Sohn (left), Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s AI engine that can instantly optimize picture and sound quality based on the game or genre being played ▲ According to Kevin Cha (right), Picture Quality Solution Lab at Samsung Electronics, the 2024 Samsung OLED features Glare free technology to deliver a comfortable viewing experience View the full article

“I know my pieces are influencing AI models and millions of digital paintings. While I’m not sure where this trend will lead, I do know that original art created by humans will always be the basis of any technology in the future.” – Erin Hanson, painter Erin Hanson’s artistic journey is as vivid as the landscapes she paints. Drawing from the dramatic hues of Red Rock Canyon in Nevada and the Pacific coast, Hanson uses bold colors and textured brushstrokes in her signature style of “Open Impressionism.” Through Samsung’s long-standing partnership with Saatchi Art, customers can access her unique works and access her colorful world on Samsung Art Store. Samsung Newsroom sat down with Hanson to discuss the scenery that inspires her and hear how technology is blurring boundaries in the art world by merging the physical with the digital. ▲ Erin Hanson Letting Creativity Bloom Q: Tell us a bit about your artistic journey. When did you begin painting? For as long as I can remember, I’ve always wanted to be an artist. I started with oil paintings when I was 8 years old and explored other mediums — but I was always drawn back to oils since that’s what the masters painted in. When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past. Q: Please tell us more about Open Impressionism. People kept telling me that my paintings were distinctive and instantly recognizable, so I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I call my style “open” because my inspiration comes from open-air landscapes. I use the impasto technique and keep my impressionistic paintings highly textured without smearing or blending colors. Through decisive brushstrokes, I let the underpainting peek out to give my works the appearance of stained glass or a mosaic. ▲ Dawning Saguaro (2021) Q: Your paintings often feature stunning natural landscapes. What are your favorite locations? How have they influenced your creative process? My first muses were the rocky landscapes of Nevada and southern Utah — the saturated colors of the scenic desert gave me endless subject matter whenever I went rock climbing at Red Rock Canyon. I’ve now explored many national parks and monuments including Zion, Bryce Canyon, Arches, Monument Valley, the Grand Canyon and Canyon de Chelly. When I moved back to California, I started exploring Carmel and Mendocino on the Pacific coast. I fell in love with painting the vineyards, oak trees and rolling hills of California’s wine country. Yosemite and Lake Tahoe always draw me in with their dramatic colors and seasons. “When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past.” Framing Nature’s Beauty Q: Your painting “Coastal Poppies II” is a favorite among users of The Frame. How did you translate this captivating piece for a digital platform? “Coastal Poppies II” is inspired by one of my favorite coastal views in California, near Heart Castle and Big Sur. The painting brings me back to a time when the poppies were in full bloom, and I was standing alongside Highway 1 on the edge of the Pacific Coast — looking down into the rich aquamarine water with the salty ocean air blowing into my face. The contrast in colors and textures was so breathtaking that I completed four paintings in this series. The most recent was “Coastal Poppies IV” in 2022. ▲ Coastal Poppies II (2020) “I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I’ve [now] painted more than 3,000 oil pieces in [this] style” Q: Can you share how you feel about your work being displayed on The Frame? I like The Frame because the art is displayed on a wall, right where a real painting would hang. My fans and collectors can experience the brushstrokes and rhythms of texture within the painting which can be difficult to see on smaller displays. I am also amazed at how well the Frame recreates the vibrant colors of my artwork. My impressionist paintings are all about color, and I love how the Frame captures the colors so accurately! *Editor’s note: In 2024, The Frame became the first in the industry to earn the Pantone® Validated ArtfulColor certification. The Matte Display also minimizes light reflection to help viewers admire art under overhead room lights or even daylight. Q: Out of all your pieces that users can display on The Frame, which are your top three picks? My favorites are “Coastal Poppies II,” “Apple Blossoms” and “Cherry Blossoms.” ▲ Apple Blossoms (2023) “Apple Blossoms” was inspired by a 30-year-old apple tree on my property. Since I moved up to the Willamette Valley in the Oregon wine country, I’ve been attracted to the four seasons in the Northwest. ▲ Cherry Blossom (2023) “Cherry Blossom” captures a grove of blooming cherry trees near my gallery in McMinnville, Oregon. With pink cherry blossoms against a perfect blue sky, the painting is truly a harbinger of spring. Q: “Apple Blossoms” will be part of Samsung Art Store’s April curated collection, “Spring in Bloom.” What can users expect? The “Spring in Bloom” collection will capture everything there is to love about springtime. I live in Oregon, where spring arrives after a long, cold and wet winter. It feels like that moment in “The Wizard of Oz” when the world turns to technicolor — almost like someone flipped a switch one night, and the world is suddenly full of daffodils, mustard fields and flowering plum and cherry trees. I hope users get to experience that same kind of wonder and magic when they see this collection. “My dream is to create an immersive Erin Hanson experience where people can step right into my paintings [in a digital environment] and be surrounded by moving pictures of my artwork” Embracing Immersive Art Through Technology Q: Can you share more about what drew you to work with Saatchi Art, a longtime partner of the Art Store? Beyond showing its works on The Frame, Saatchi Art is the best online hub for showcasing original artwork. The art collection is well-curated, with, and there is an amazing variety of styles and mediums. The fact that there is something for everyone makes it a great way for collectors to find new artwork, again and again. I have been selling my work through Saatchi Art for over a decade now. The Saatchi team is always helpful and easy to work with. Q: Traditional art galleries allow viewers to experience paintings in person and fully appreciate the texture, brushstrokes and scale. How do you think digital formats impact the way people engage with art? I’ve painted more than 3,000 oil pieces in my Open Impressionism style — and truthfully, I struggled to find ways to share my work with fans and collectors. Although I have several coffee table books and many paper prints, the best way to share my collections is through digital formats. For digital formats, we typically look for compositions that work well on a long, horizontal layout. To obtain such high-resolution images of my paintings, we use a large scanner in my gallery that takes up the entire room. The scanner photographs the paintings from above using five different light angles, so we can control the amount of shadow that is visible in the final images. This variation gives the illusion of three dimensions, so you can almost reach out and feel the brushstrokes. In addition, we map my oil paintings to produce high-resolution, three-dimensional textured prints. They’re so lifelike that most people can’t tell the difference between the replica and the original. My dream is to create an immersive Erin Hanson experience where people can step right into my paintings and be surrounded by moving pictures of my artwork. In a digital environment like this, visitors can appreciate a larger quantity of art than the dozen or so pieces they might see hanging in a gallery or festival setting. Q: Do you see technology playing an increasingly significant role in the art world? If so, how do you anticipate this trend to unfold in the years to come? I am sure technical innovators will continue to find new ways to create and share artwork. For example, bigger The Frame TVs would allow art lovers to display even larger works of art on their walls. I know my pieces are influencing AI models and millions of digital paintings. While I’m not sure where this trend will lead, I do know that original art created by humans will always be the basis of any technology in the future. A computer may be able to alter and combine different paintings to create a new piece, but the original images were all created by individual artists who viewed the world in their own distinct ways. Q: Can you tell us about any upcoming projects? This year, I am traveling to France to follow in the footsteps of the impressionists and visit all the famously painted locations in Paris, following the Seine to Arles and Le Havre in southern France. I will be visiting the windowsill where Van Gogh sat and painted “Starry Night” and exploring the gardens that Monet so famously painted. This has been a dream of mine for several years, and it is finally coming true. Afterward, I plan to create a collection of French-inspired works in homage to the 150th anniversary of the first impressionist exhibition. The works from this collection, “Reflections of the Seine,” will be released in September. You can read more here: erinhanson.com/Event/ReflectionsoftheSeine. View the full article

Samsung Art Store is today welcoming the arrival of 12 of Jean-Michel Basquiat’s most striking works, in partnership with Artestar and The Estate of Jean-Michel Basquiat. This is the first time the iconic artist’s work has been officially released for digital display, and joins works from leading museums, collections and artists around the world available from Samsung Art Store. ▲ Pez Dispenser (1984), one of Basquiat’s most recognizable artworks, displayed on The Frame Samsung Art Store is a subscription service that enables owners of The Frame to continuously transform any space with over 2,500 pieces of digital art, including works from the most renowned artists, museums and industry tastemakers. Jean-Michel Basquiat was a beacon of innovation and social commentary, with his work not only featured in galleries and museums worldwide, but also igniting a powerful conversation on cultural complexities. Artestar and The Estate of Jean-Michel Basquiat continue to honor his prolific legacy by showcasing his art and its underlying messages, striving to engage with audiences worldwide to ensure his visionary work remains accessible and influential. “The ability to bring Basquiat’s iconic artwork directly into your home with Samsung Art Store is an exciting opportunity for global audiences to experience his work in a new and powerful way,” said David Stark, Founder and President of Artestar, the international brand licensing and consulting agency representing the Estate of Jean-Michel Basquiat. “Basquiat’s work continues to spark important conversations and encourages us to look at our worlds differently. This partnership on The Frame’s digital canvas allows his pieces to be experienced in anyone’s home, helping to share his work and honor his legacy.” The new collection features unique pieces from throughout Basquiat’s career. Among the works available to Art Store subscribers are Bird on Money (1982), a stunning tribute to Charlie Parker. Also included is Boy and Dog in a Johnnypump (1982), King Zulu (1986), which offers a large color block of blue in his more refined late style; and a dual portrait with Andy Warhol, Dos Cabezas (1982), which like many of his works pulls inspiration from his Puerto Rican heritage. This body of work was curated specifically for Samsung Art Store, adapted for a 16×9 format and were chosen based on their ability to be reproduced accurately, in keeping with Basquiat’s legacy. Jean-Michel Basquiat emerged as one of the most significant artists of the 20th century, his work rich with themes of heritage, identity and the human experience. Beginning his career as a graffiti artist in New York City under the pseudonym SAMO, Basquiat later transitioned to canvas to express his unique blend of symbolic, abstract and figurative styles. His art, characterized by intense colors, dynamic figures and cryptic texts, delves into topics such as societal power structures, racial inequality and the quest for identity. Basquiat’s impact was monumental, leaving a lasting legacy in the art world that explores social issues through his interest in pop culture and his own deeply refined neo-expressionist style. ▲ Mitchell Crew (1983), shown on The Frame via Samsung Art Store Since its founding in 2019, Samsung Art Store has been committed to bringing art from the world’s most renowned museums and important artists into homes across the world. The addition of the Basquiat collection significantly broadens the range of contemporary American artists whose works are now globally accessible for display. “Jean-Michel Basquiat’s work stands completely alone in the history of contemporary art, which is why it was essential that some of his most brilliant pieces were represented in Samsung Art Store,” said Daria Greene, Global Curator at Samsung Art Store. “Basquiat’s preeminent place in our culture and unique message to the world is as necessary today as it ever was, and we’re so proud to help share that message and expand on his legacy.” Basquiat’s work has been celebrated with numerous retrospectives and is held in prestigious collections globally, including those of the Museum of Modern Art, New York; The Metropolitan Museum of Art, New York; The Whitney Museum of American Art, New York; The Menil Collection, Houston; and the Museum of Contemporary Art, Los Angeles. His work continues to inspire new generations, embodying a bridge between street art and high art and challenging societal norms. Explore Thousands of Works From Artists and Institutions Around the World Alongside these new Basquiat pieces, viewers can explore thousands of additional artworks from masters such as Dalí and Van Gogh in Samsung Art Store,1 available for instant display on The Frame. Additionally, in Samsung’s Art Store you will find work from major global institutions including The Metropolitan Museum of Art, Tate Collection, the National Palace Museum in Taiwan, the Prado Museum in Madrid and the Belvedere Museum in Vienna. Samsung also recently refreshed The Frame line-up, with the new series now available for purchase. The 2024 line-up offers Pantone Art Validated Colors, so that every piece of art appears even more realistic, plus new Samsung Art Store – Streams, a complimentary set of regularly curated artworks sampled from Samsung Art Store. The Frame is even more energy efficient when in Art Mode, automatically adjusting the refresh rate so you can enjoy high-quality art, while conserving energy.2 ABOUT JEAN-MICHEL BASQUIAT Jean-Michel Basquiat is one of the best-known artists of his generation and is widely considered one of the most important artists of the 20th century. His career in art spanned the last 1970s through the 1980s until his death in 1988 at the age of 27. Basquiat’s works are edgy and raw, and through a bold sense of color and composition, he maintains a fine balance between seemingly contradictory forces such as control and spontaneity, menace and wit, urban imagery, and primitivism. ABOUT ARTESTAR This partnership was done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives. Artestar connects brands with artists — curating and managing some of the world’s most recognizable creative collaborations. Learn more at artestar.com. 1 A single user subscription for Art Store costs $4.99/month or $49.90/year. 2 This feature applies to the 55’’ display and above. View the full article

Samsung Electronics announced a new partnership with Art Basel’s show in Basel, world’s premier art fair held annually in Basel, Switzerland, presenting The Frame as its official visual display. During the event, various art works will be exhibited on The Frame in a vivid 4K QLED display at Samsung The Frame Lounge.1 This year, Art Basel’s Basel fair will host 286 galleries from 40 countries and territories taking place at Messe Basel from June 13 to 16. ▲ Samsung’s Lifestyle TV ‘The Frame’ became the first official visual display for Art Basel Samsung The Frame Lounge is a booth dedicated to The Frame at Art Basel in Basel 2024 where visitors will be able to enjoy remarkable works of modern and contemporary art through The Frame’s cutting-edge display. The Frame is a lifestyle TV that doubles as a digital canvas, displaying artwork or pictures on the screen when the user is not watching TV. Users can access more than 2,500 pieces of art including works from the most distinguished artists, museums, and industry tastemakers through Samsung Art Store, a subscriber-exclusive service. The Frame is especially well suited to display art in events like Art Basel as it minimizes light reflection with the Matte Display, allowing people to admire art under overhead room lights or even daylight. Earlier this year, The Frame also became the first in the industry to earn the Pantone® Validated ArtfulColor certification, which highlights its exceptional color reproduction capability. ▲ The Frame will display various works of modern and contemporary art at Samsung The Frame Lounge, a booth dedicated to The Frame at Art Basel in Basel 2024 “The Frame is a display that has the power to deliver the artist’s message as well as the beauty of the work itself,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “We are especially excited to provide art lovers with a special screen experience on The Frame through this collaboration with Art Basel.” Samsung Electronics aims to solidify The Frame’s reputation as a conduit for art by introducing an immersive digital experience for art enthusiasts worldwide. ▲ The Frame, in 2024, became the first in the industry to earn the Pantone® Validated ArtfulColor certification ▲ The Frame was announced as the official visual display for Art Basel 2024 1 Samsung The Frame Lounge will be located in Hall 1, adjacent to the Unlimited sector, at Messe Basel during Art Basel in Basel 2024. Title and location subject to change without prior notice. View the full article

Samsung Electronics today announced that it has been named the number one signage manufacturer for the fifteenth consecutive year by market research firm Omdia, once again demonstrating its leadership in the global digital signage market.1 According to Omdia, in 2023 Samsung not only led the global signage market with a 33% market share, but also sold over 2 million units — a record-breaking number for the company.2 “Achieving first place in the global display signage market for 15 consecutive years reflects our commitment to innovation and our ability to adapt to evolving market conditions and the needs of our customers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to provide the highest value to our customers by offering specialized devices, solutions and services that address their diverse needs.” Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs. The Wall, the world’s first modular display with micro LED technology. Thanks to its modular format, The Wall allows customers to adjust the sign’s size, ratio and shape based on preference and use case. Smart Signage, which provides an excellent sense of immersion with its ultra-slim profile and uniform bezel design. Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment. Samsung Interactive Display, an e-board optimized for the education market that puts educational tools at the fingertips of educators and students. The expansion of The Wall lineup is a clear indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases, while The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii. Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe. The recent introduction of the Samsung Visual eXperience Transformation (VXT) platform further demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users. Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8% leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020.3 1 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded. 2 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded. 3 According to the combined LCD and LED signage sales revenue. Omdia Q4 2023 Public Displays Market Tracker (excluding Consumer TV), Omdia Q4 LED Video Displays Market Tracker. View the full article

Samsung Electronics cemented its position as the global leader of the commercial display market, defending marking the largest global share for 15 consecutive years.1 Having entered the commercial display market with a full B2B signage in 2008, Samsung continues to make history of digital signage with consistent technological innovation, differentiated solutions, and market leadership. Samsung started by achieving first place in global market share of digital signage in 2009. Then in 2012, Samsung opened the LCD renaissance by introducing two transparent LCD models. In 2017, the world’s first cinema LED, Onyx, was unveiled, presenting a new standard for theater screens with unbelievable picture quality and infinite contrast ratio. Over a decade and a half of “firsts” has led to myriad breakthroughs in digital signage. The world’s first modular display “The Wall,” introduced in 2018, has freely adjustable screen size and shape, expanding the scope of digital signage to various spaces, like art museums and department stores. As demand for immersive content increased, Samsung created a new version of “The Wall” exclusively for virtual production studios in 2023. With ultimate picture quality, it overcomes the challenges of physical on-site sets and leads to a reduction in production time and cost. The Wall for Virtual Production continues to change the landscape of the content production with a top-tier customizable solution. Here’s a look at the footsteps of Samsung Signage, which has been solidifying its #1 position globally for 15 consecutive years2 with innovative display technology. 1, 2 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded. View the full article

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View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

Samsung Electronics has held its ground as the leader in the global soundbar market for ten consecutive years, from 2014 through 2023, according to the annual report from FutureSource Consulting. The latest data, released on February 28, highlights Samsung’s continuous market leadership, with a 20.3% market share and an 18.8% contribution to the industry’s sales volume in 2023. Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony and SpaceFit Sound have revolutionized the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments. This standard of excellence has been recognized by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.” This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike. ▲ Samsung Electronics’ 2024 flagship Q-series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature. Powered by AI, the device analyzes and synchronizes voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro for customized audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems. “We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.” For more information, visit https://www.samsung.com. View the full article

Since last year, Samsung Art Store users have been able to display iconic artwork from The Metropolitan Museum of Art (The Met) on The Frame — transforming the TV into a digital canvas that infuses artistic flair into any space. By partnering with Samsung, the public has a chance to view historical artifacts through immersive digital experiences that can be enjoyed from home. The Met seeks to expand art education while exploring new ways for technology to positively impact cultural exchange and inspire audiences around the world. The goal is to bridge the gap between the past and the present to create a future where beauty and creativity can flourish anywhere. Samsung Newsroom sat down with Stephen Mannello, Head of Retail and Licensing at The Met, to discuss the partnership with Samsung and how technology can positively influence the museum experience. ▲ The Metropolitan Museum of Art has partnered with Samsung Art Store to democratize access to its world-class collection of art. A New Partnership for the Digital Age Q: What is your role at The Met? How do you influence the museum and visitor experience? I’m the Head of Retail and Licensing at The Met which means I work with The Met Store and our licensees to develop products, publications and experiences that draw from the museum’s vast collection of art spanning 5,000 years and bring it into the hands of consumers around the world. My role offers a unique opportunity to create a connection with visitors and consumers through products that engage, educate and inspire them to experience The Met’s 19 different collection areas in new ways. Proceeds from our work go back to support the study, conservation and presentation of The Met’s collection, so there is a tangible impact to the products and experiences we develop. “We are looking forward to evolving and experimenting with how we continue The Met’s mission to bring art into the everyday, and technology is an essential mode of making that happen.” Q: What was the initial focus for The Met when it began collaborating with Samsung Art Store last fall? Working with Samsung Art Store allowed us to step into a unique space where technology meets digital innovation and interior design. Our inaugural collection spans time and place to include highlights from The Met’s 17 curatorial departments which users of The Frame can explore and display in their homes. Sharing these beloved works with Samsung Art Store has allowed us to present a small part of what The Met has to offer to a global audience of art and design lovers like never before — and this is only the beginning of what we hope will be a longstanding relationship. We look forward to sharing more of our collection and exploring different thematic offerings that inspire and delight Samsung Art Store users in the future. Q: Over the past few months, how have The Frame users responded to The Met’s collection? We were overwhelmed to see how popular artwork from The Met has been on the platform. It is a true testament to the enduring appeal of pieces like Vincent van Gogh’s “Wheat Field with Cypresses” or Emanuel Leutze’s “Washington Crossing the Delaware” — both of which are popular attractions in our galleries and translate beautifully when experienced digitally on The Frame. ▲ “Wheat Field with Cypresses” by Vincent van Gogh on The Frame Impressionism With The Met and Art Store Q: Samsung Art Store will feature a selection of Impressionist works this month from The Met’s collection. What is the significance of this new selection? The Impressionist movement began in 1874, just four years after The Met was founded. While the two events are independent of each other, there is an interesting parallel in the revolutionary spirit of artists like Edgar Degas and Camille Pissarro — who led the charge in this radical style of artmaking that put a new emphasis on everyday life — and the foundation of The Met which sought to democratize art by bringing it to the masses. Since the foundation of the movement 150 years ago, The Met has become home to dozens of renowned Impressionist pieces that endure as visitor favorites. The visual splendor of this artwork is supported by so many wonderful stories. For example, “The Monet Family in their Garden at Argenteuil” was painted by Edouard Manet in 1874 while the two artists were vacationing near one another. As this piece was being made, Monet in turn painted Manet, and Renoir simultaneously painted “Madame Monet and Her Son” (now in the National Gallery of Art in Washington, D.C.). These works of art speak volumes about the vibrant creative exchange that took place between Impressionists at the outset of the movement. Q: Out of the artwork selected for Samsung Art Store, which three would you recommend for The Frame? ▲“View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm–The Oxbow” (1836) by Thomas Cole First is Thomas Cole’s “View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm–The Oxbow” (1836). This impressive Hudson River School landscape painting juxtaposes untamed wilderness and pastoral settlement to spotlight the beauty of American scenery — with a vast array of possible interpretations to the artist’s message. Hidden in the foreground, Cole includes himself at his easel capturing the breathtaking scene. The fine details and enigmatic nature of the work make for captivating viewing at home. ▲ “Circus Sideshow (Parade de Cirque)” (1887-88) by Georges Seurat Next is Georges Seurat’s “Circus Sideshow (Parade de Cirque)” (1887-88). This groundbreaking painting is the artist’s first nighttime scene and the first to depict popular entertainment. At the time this piece was made, the parade, or sideshow, was a free attraction designed to lure passersby to purchase tickets to the main circus event. The excellent details of this Pointillist composition are especially easy to appreciate on the Frame. ▲ “Still Life with Apples and a Pot of Primroses” (ca. 1890) by Paul Cézanne Finally, I’d recommend Paul Cézanne’s “Still Life with Apples and a Pot of Primroses” (ca. 1890). This elegant still life was once owned by Claude Monet — an enthusiastic gardener — and was gifted to him by the painter Paul Helleu who famously created the astrological ceiling design at Grand Central Station. With its bold colors and graphic lines, this beautiful work demonstrates Cézanne’s mastery of the still life and is sure to enhance any room. Q: In your opinion, how has The Met leveraged The Frame and Samsung Art Store to further support its aspirations to bring audiences across different countries and cultures together and draw unexpected connections? This digital activation has offered a powerful extension of the museum experience at home. Just like visiting galleries, different works resonate with different people at different moments in their lives. It is exciting to see users continually select and change the artwork on display in their homes to suit their mood, design aesthetic or even season. Visiting museums should be about discovery and curiosity with an element of the unexpected. The Met’s feature on Samsung Art Store is a successful example of translating a physical experience into a digital one. Technology’s Impact on Art and Accessibility Q: How do you perceive the impact of art on individuals and its influence on collective culture? How does The Met contribute to that impact? The Met is a space for everyone to be inspired, learn and discover unexpected connections across time and place. Our collection highlights more than 1.5 million examples of human creative achievement from around the world — allowing visitors to the museum and our website to immerse themselves in art. Experiencing The Met and its pieces offers an opportunity to reflect, ask questions and explore untapped creativity and ideas. “There is an interesting parallel in the revolutionary spirit of [the Impressionist movement] that put a new emphasis on everyday life and the foundation of The Met which sought to democratize art.” Q: In your opinion, why is it essential to democratize access to art by making it available to a wider audience through platforms like Samsung Art Store? We believe that art is for all, but many individuals who come to The Met may only visit once in their lifetime. Expanding access through digital activations, products and experiences allows us to have a lasting relationship with art lovers around the world. We hope that sharing The Met’s collection on The Frame can help spark meaningful dialogue about culture and creativity in the past, present and future. Q: What role do you see technology playing in enhancing the museum experience, especially in the context of digital art platforms like Samsung Art Store? Engaging with art enthusiasts digitally allows us to spotlight pieces across The Met’s collection in new ways, enabling discovery and exploration. That might mean viewing works that are not on display in the galleries, learning the stories behind the art and artists or zooming in on details — but these are just the early possibilities of bringing physical works of art into the digital space. We are looking forward to evolving and experimenting with how we continue The Met’s mission to bring art into the everyday, and technology is an essential mode of making that happen. View the full article

Samsung Electronics continues to redefine the boundaries of immersive gaming with the Odyssey Neo G9 (G95NC), which has garnered widespread acclaim and numerous awards for its unparalleled performance and innovation. Below is a summary of what industry-leading outlets are saying about the Odyssey Neo G9. ▼ List of Featured Articles (In alphabetical order) Newsweek Pocket-lint Techaeris ▲ Samsung Odyssey Neo G9 has earned recognition from renowned tech media for pushing the boundaries of gaming monitors The Odyssey Neo G9 set a new standard with its 57-inch Dual UHD display, combining unmatched visual clarity with cutting-edge technology to deliver an immersive gaming experience as well as boosts in productivity. This state-of-the-art monitor is the equivalent of having two 32-inch monitors in one unit, with a 1000R curved screen for maximum immersion. With Quantum Matrix Technology, coupled with a lightning-fast 240Hz refresh rate and 1ms response time, the Odyssey Neo G9 also offers vibrant visuals, precise control and seamless action in every frame. ▲ Samsung Odyssey Neo G9 was awarded the CES 2023 Best of Innovation Award and has continued gaining attention from the gaming world ever since The Odyssey Neo G9 has received high marks from media, such as Newsweek and Techaeris, with the latter recognizing it as the “world’s first dual UHD monitor that delivers in spades.” In fact, the Odyssey Neo G9 earned a spot in Techaeris’ ‘Best of 2023’ category, underscoring the Odyssey Neo G9’s impressive performance and features that make the monitor a standout choice for gamers. Embracing the Future of Gaming With Peak Performance In terms of gaming, Pocket-lint hailed the Odyssey Neo G9 as a “spec-shattering” beast, saying “no other product at the time of writing will offer you the experience that the Neo G9 is capable of delivering.” Techaeris noted the monitor’s unparalleled performance that’s “off the charts,” while Newsweek called the Neo G9 “a powerhouse that takes your setup to the next level.” The Odyssey Neo G9 is the next generation of gaming monitors, positioning itself as the gaming monitor of choice for enthusiasts looking to enhance their gaming experience. The monitor, with 1,000 nits peak brightness, 1ms latency (GTG) and a suite of features such as AMD FreeSync Premium Pro, offers peak performance that promises to keep your setup cutting-edge for years to come. Odyssey Neo G9: A Productivity Powerhouse ▲ Equaling the size of two 32-inch UHD monitors, Samsung Odyssey Neo G9 is also great for multitasking The Samsung Odyssey Neo G9 transcends traditional gaming monitors by merging unparalleled gaming performance with productivity-enhancing features. Being the equivalent of having two 32-inch UHD monitors side by side — without the bezel in the middle to interfere — implications for multi-tasking and enhanced productivity are great. Techaeris hailed the monitor’s expansive screen, which is a standout feature for video and photo editors, offering a broad canvas that significantly reduces side-scrolling and enhances creative productivity: “I should also mention that video and photo editing is incredible, especially video editing on such a wide display… It’s a massive plus for video and photo editors.” Newsweek referred to the device as “a massive monitor that is perfect for gaming and productivity.” Pocket-lint also noted the Odyssey Neo G9 as “an object of pure luxury, designed to dominate your vision while providing an unmatched experience of immersion while gaming and working.” A Legacy of Gaming Monitor Design, Optimized for Everyday Use Beyond its performance, the Odyssey Neo G9’s futuristic design and customizable lighting effects set it apart as a desirable centerpiece for both gaming and workspace setups. Newsweek noted, “The rear is shiny white around the CoreSync light orb that can sync to the game or a lighting choice to immerse you in your game more.” ▲ The Odyssey Neo G9’s futuristic design and customizable lighting effects set it apart as a desirable centerpiece for both gaming and workspace setups Additionally, with tilt, 15-degree swivel and height adjustment options, the Odyssey Neo G9 allows users to customize their setup to ensure optimal comfort — for both gaming and productivity. For more information on the Samsung Odyssey Neo G9, visit samsung.com. View the full article

The world of videography and filmmaking is constantly evolving, with new technologies pushing the boundaries of what’s possible. The latest of these technologies is 8K resolution video which offers a new level of detail and clarity that was previously unimaginable. With 8K, filmmakers and videographers can capture images — both above and below sea level — in incredible precision and realism, giving TV viewers a truly immersive viewing experience. ▲ Pawel Achtel is a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica Meet Pawel Achtel, a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica. The filmmaker’s extensive diving experience informs his cinematographic work — which has captured the attention of industry leaders such as National Geographic, BBC and Discovery — providing a unique perspective on life underwater and highlighting his expertise in designing and producing advanced cinematography equipment. He was also involved in capturing 8K resolution underwater sequences for “Avatar: The Way of Water.” Samsung Newsroom sat down with Pawel Achtel to dive into the details of underwater cinematography and explore how Samsung’s Neo QLED 8K lineup is reshaping the landscape for filmmakers and viewers at home.  ▲ An example of Pavel Achtel’s work that captured a humpback whale up close How 8K Technology Transforms Underwater Filmmaking In fields like underwater cinematography, where visuals matter most, Samsung’s Neo QLED 8K is indispensable. Not only does it help viewers feel immersed in the scene, but it is also vital for filmmakers to assess underwater footage. ▲ Underwater cinematographers face a plethora of challenges including ocean currents and light refraction that make optical environments drastically different from on-the-ground filming. But Achtel focuses on the “breathtaking results” that come once the obstacles are overcome (video source: link) Due to variables like ocean currents and light refraction, filming underwater in true 8K quality can be difficult. “But, when all the circumstances line up, the results are breathtaking,” shared Achtel. While advanced technologies like submersible lenses assist in capturing these shots, Neo QLED 8K — known for its high resolution and clarity — allows filmmakers like Achtel to closely examine even the smallest details of underwater scenes. This close look helps improve sharpness and other aspects of image quality after filming, overcoming the challenges of underwater optics. ▲ Samsung’s Neo QLED 8K helps cinematographers closely examine details and improve picture quality “The underwater world is elusive — and filmmakers have a rare opportunity to allow people to see it in great detail, in a way people may not see elsewhere,” said Achtel. “It makes these shots interesting and captivating as they reveal an environment completely foreign to us in stunning detail.” Samsung made waves at CES 2024 by introducing the latest Neo QLED 8K with the new NQ8 AI Gen3 processor, delivering a cinematic experience at home. Impressed by its features, the filmmaker called the TV “a transformative advancement.” He specifically praised features like 8K AI Upscaling Pro and AI Motion Enhancer Pro,1 available on select Neo QLED 8K models, highlighting Samsung’s commitment to outstanding visuals. “Having witnessed the advanced features at CES 2024, I can confidently say they enhance realism and immersion,” added Achtel. ▲ AI Upscaling on compatible Samsung TVs helps enhance resolution to enjoy on larger screens; the 8K AI Upscaling Pro that leverages the new NQ8 AI Gen3 processor on 2024 Samsung Neo QLED 8K models take this technology to a whole new level However, for this underwater cinematographer, the true power of 8K lies in the seamless integration of production and viewing technologies — charting a new course in content creation and consumption. Diving Deep Into 8K Home Cinema As the development and adoption of 8K filming equipment continues to grow, it’s also driving the creation of content that fully embraces the potential of 8K resolution. The unparalleled realism and captivating qualities of 8K make it an essential tool for storytelling, especially for content that demands a powerful visual impact. Take underwater footage, for example, which is often played at a slower pace — giving audiences the time to absorb unfamiliar environments and take in details that might otherwise go unnoticed. ▲ Various factors including currents, light refraction present challenges to capturing clear, beautiful shots underwater On the Neo QLED 8K, viewers can appreciate the “impressive color accuracy” and “nuanced portrayal of detailed scenes” of the ocean’s depths. From the calming blue water to the vivid and bright hues of fish and coral reefs, Achtel attributes the appeal of his 8K underwater imagery to the variety of striking colors and patterns. With Neo QLED 8K, the benefits now extend beyond just the content itself. “On the viewing side, Neo QLED 8K plays a pivotal role in bringing the 8K ecosystem to life,” he explained. “It not only showcases content with remarkable clarity but also upscales lower-resolution footage to nearly 8K quality, ensuring an immersive viewing experience of the highest caliber.” Given its advanced picture quality powered by increased neural networks and cutting-edge AI upscaling features, Neo QLED 8K elevates the viewing experience — even with content not initially captured in 8K. Combining advanced image quality with larger screen sizes also opens new possibilities for home viewing to offer an experience that rivals that of traditional big-screen setups. In the ever-evolving landscape of visual storytelling, enhancing a TV’s ability to process non-8K content offers significant benefits and inspires filmmakers to strive for higher quality content. “At the end of the day, having a device with an enhanced visual experience and immersive capabilities empowers cinematographers to craft and evaluate captivating content that resonates deeply with viewers,” said Achtel.  ▲ AI Motion Enhancer Pro helps make 8K viewing experiences even smoother, not only for underwater scenes but also footages with fast-paced action like artists dancing on stage or sporting events The role of 8K technology in underwater cinematography and home entertainment underscores its transformative potential to enhance visual storytelling and enrich the viewing experience for audiences around the world. To learn more about Samsung’s Neo QLED 8K, visit samsung.com. 1 8K AI Upscaling Pro and AI Motion Enhancer Pro are exclusive features of the QN900D model. 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