Samsung Newsroom

Start Date Nov 08, 2022 Location Online / Seoul, Korea View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

To put art before the eyes of consumers, Samsung partnered with The Belvedere to release globally renowned works of art including art pieces by Gustav Klimt and Egon Schiele in the Samsung Art Store. As consumers continue to be enthralled by both physical and digital art, this partnership expanded access to some of the world’s most notable works of art. While the adoption of technology within the art space is inevitable, widespread adoption of technology poses an important challenge: how to expand works of art digitally without taking away from the uniqueness of their physical form. For consumers, technology can break barriers and change how art is consumed. It can also provide a look into the future of art as the blending of the physical and digital art worlds occurs. Samsung Newsroom recently sat down with Wolfgang Bergmann, CFO of The Belvedere to discuss how this partnership is paving the way for continued digital growth within the art space while still preserving the culture and richness of physical art. ▲ The Belvedere by Lukas Schaller Q: Briefly tell us about your work at The Belvedere. Our mandate is to set the course for The Belvedere, which is one of the oldest museums in the world, and a showcase for contemporary art. In that task, we are faced with the challenge of preserving the past while also being forward-looking and breaking new ground, and this is what makes our job so exciting. Q: The intersection of art and technology has grown significantly in recent years, paving the way for the democratization of art, and it seems especially evident in its creation and accessibility. What is your take on this? How has this provided opportunities and/or challenges in the art world today? The Belvedere aspires to be one of the most prestigious cultural institutions in the digital world, thereby reaching new audiences. Today, around half of the Belvedere collection is available online. Those interested in art can easily research the museum’s inventory and scroll through 900 years of art history, from the Middle Ages to the present day. However, I am convinced that this will only increase their desire to visit Vienna and The Belvedere in person. Q: Technology also makes art more convenient and accessible to collectors. How have you seen this play out over the years? Digital art space is getting easier to access, especially through NFT technology. However, this won’t replace classical art but rather add to it. Quite recently, we decided the time was right to undertake a unique NFT project, and a centerpiece of The Belvedere’s collection — The Kiss by Gustav Klimt — was unveiled in the new format. ▲ The Kiss (Lovers) (1908-1909) by Gustav Klimt Q: Digital art displays, such as Samsung Art Store, have allowed users to enjoy unique experiences from the comfort of their homes. How do you see this technology playing out in the coming years and what sort of impact will it have in the art industry as a whole? I think this technology definitely arouses interest in art and enhances the experience of appreciating the original piece. Owners and viewers of the digital image can form a personal connection to the original artwork. Q: What differences do you see between displaying your work in-person vs. digitally on The Frame? A screen cannot replace the aura of the original piece. At the end of the day, The Frame and the Art Store invite people to see the original in the museum. On the other hand, museum visitors who have admired an original work of art on-site will be happy to bring it digitally into their living room. Modern screens are so technically advanced that you may discover things digitally on The Frame that you could not see with the naked eye in a museum. Q: How do you envision the future of art exhibitions and museums? Art exhibitions will continue to exist online and offline. The metaverse is becoming a part of our life, but it’s not a substitute for “real” life. The physical visitor experience in a museum will therefore always remain important. ▲ In the Bower (ca. 1901) by Marie Egner Q: Can you tell us more about how this partnership came to be? Why did you choose The Frame? From your perspective, what are the benefits of Samsung Art Store? We were thrilled by the idea of bringing our collection to new formats, like Samsung Smart TVs, in order to give people access to art in their own living rooms. The Samsung Art Store provides visual variety on the screens, you can choose pictures according to the seasons or your personal mood, and you can always discover something new. Samsung leads the industry in technological innovation, so the Samsung Art Store is the right partner for us. Art pieces from the Belvedere collection on the Samsung Art Store are viewed many times a month. I am sure that the viewers are influenced by the artworks, consciously or unconsciously. ▲ Brushwood Collector in the Vienna Woods (1855) by Ferdinand Georg Waldmüller Q: Some of Belvedere’s most popular works in the Art Store include In the Bower by Marie Egner, The Kiss by Gustav Klimt and Blooming Poppies by Olga Wisinger-Florian. Are these also popular for museumgoers and are there any other pieces in the collection in the Art Store that you foresee gaining more mainstream popularity? Gustav Klimt’s The Kiss is an icon piece of romantic love and a centerpiece of The Belvedere’s collection — people all over the world are smitten with it. Landscapes and nature motifs are also especially popular, both online and offline. As for increasing popularity, I see paintings by female artists from around the turn of the century, such as Broncia Koller-Pinell or Emilie Mediz-Pelikan, continuing to rise, as well as more works by Gustav Klimt and Egon Schiele. I would recommend some autumn motifs, such as Brushwood Collector in the Vienna Woods (1855) by Ferdinand Georg Waldmüller and Orange Grove on the French Riviera (1903) by Broncia Koller-Pinell. ▲ Orange Grove on the French Riviera (1903) by Broncia Koller-Pinell View the full article

The Terrace — Samsung’s versatile and durable outdoor TV is featured right at the center of the Postojna Cave Park, Slovenia — the world’s most captivating cave with magnificent formations and diverse fauna. During the unforgettable visit to a fascinating subterranean paradise shaped by tiny droplets over millions of years, more than one million visitors each year will be able to closely observe, through The Terrace, the life of very unique inhabitants of the cave — the olms. Olms have triggered people’s imagination since time immemorial, and legend has it that they are actually baby dragons. They remain something of a mystery even today and are considered the largest cave-dwelling animal that can go without food for up to 10 years and live up to 100 years. The olms are now gaining greater attention after The Terrace (65-inch) were installed inside the cave. The Terrace provides visitors with an immersive experience by allowing them to closely observe the olms and their habitat. Moreover, The Terrace is the perfect TV to be placed even in the cave, where the humidity is always high and temperatures are constantly low (around 10 degrees Celsius). This outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance. It can also withstand different weather conditions, even when the temperate drops as low as minus 31° to 50° Celsius (minus 24° to 122° Fahrenheit). Postojna Cave Park frequently hosts many diverse events, from gala concerts to spectacular performances by world-renowned artists. The Terrace can also be used to display other types of content. It is especially fitting, because it offers high visibility thanks to its anti-reflection technology, which reduces the reflection of light off of its surface. The AI picture quality optimization technology adjusts the screen’s brightness automatically, based on changing light conditions. The Terrace will for sure enhance the visitor’s experience of the underworld and its inhabitants. “Samsung The Terrace added to our dedication to showcase the world-renowned attraction and to preserve the olms. Our efforts were recognized by the E.U. Commission, which has placed Postojna Cave among the top finalists of the international competition Natura 2000,” said Katja Dolenc Batagelj, Managing Director of Postojna Cave. “We are pleased that Samsung can be a part of the Postojna Cave experience which is about preserving the environment and natural wonders for future generations. We hope The Terrace will allow visitors to have a vivid and immersive experience,” said Matija Savnik, the Head of Samsung Slovenia CE Sales team. View the full article

After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories. Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there. IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products. At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below. ▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022. ▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer. ▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power. ▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency. ▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth. ▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically. ▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,1 powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions. ▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention. ▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users. ▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more. 1 32-inch model offers FHD screen quality. View the full article

After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories. Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there. At its SmartThings Home booth, Samsung Electronics showcased its vision for the future of home living. The booth featured a setup of seven real home spaces, such as a bedroom, living room and kitchen, allowing visitors to experience and learn about the capabilities of SmartThings. SmartThings presents a fully integrated home experience by connecting not only Samsung products and services but also third-party devices such as lighting and window blinds to cater to your own lifestyle. SmartThings also helps consumers live a more sustainable life by suggesting ways users can save energy around the home by analyzing energy usage patterns and more.  ▲ When Good Morning Mode is activated, the curtains open and the lights turn on automatically. The air conditioner switches to auto mode and The Frame TV automatically turns on, displaying a photograph to ease you into the morning. ▲ Visitors can experience the Movie Mode in the Living Room exhibition space. Once Movie Mode is activated, the TV turns on automatically, the curtains close and the lights darken simultaneously. The air conditioner and the air purifier switch to WindFree mode to help focus on the movie. With a single, simple step, the living room turns into a theatre right before your eyes.  ▲ Experience your own home office created with SmartThings. After activating Work From Home mode on the Smart Monitor, the light brightens and the air conditioner and air purifier switch to WindFree mode.  ▲ In Home Gym area, the air conditioner and air purifier automatically turn on once Workout Mode is activated, freshening up the space. You can compare your form with the workout videos of your choice using the Multi-View function on the TV. By checking your form in real-time, your workout can be more effective. Once you complete your daily workout, you can check your workout results using Galaxy Watch.  ▲ When you put beef in the Family Hub Refrigerator and save it under the Food List, the SmartThings Cooking recommends personalized recipes and meal plans based on users’ tastes, dietary needs and groceries on hand. The recommended recipe for tonight is steak. Press the Send to Oven button, place the meat inside the Smart Oven and your meal prep for dinner is done.  ▲ When Game Mode is activated, the illuminance lowers and colorful lights fill the room. The air purifier switches to Soundless mode to help make gamers feel as if they’re actually in the game. View the full article

After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories. Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there. As we begin this online tour of Samsung Town, we would like to first introduce you to the Everyday Sustainability Zone, a vision for a greener future by incorporating sustainability into everyday life. In the zone, Samsung Electronics showcases its diverse efforts to increase sustainability at all stages of the product lifecycle, from manufacturing and distribution to usage and disposal. At the three SmartThings Home exhibit spaces including Kitchen & Laundry, Bedroom and Outdoors, the visitors, using SmartThings AI Energy mode, can experience Net Zero Home, a space where it produces, stores, manages and consume the energy at home without creating energy surplus or shortage. Let’s find out more about how everyday sustainability was showcased at IFA 2022 through the photos below. ▲ Entrance of Everyday Sustainability Zone ▲ Every Sustainability Zone shows various efforts Samsung made to increase sustainability by categorizing devices in their lifecycle process — manufacturing, distribution, usage and disposal — and Samsung’s 10 initiatives such as Galaxy upcycling, eco-conscious packaging, Solar cell remote control and more. ▲ Samsung and Patagonia, a global outdoors brand, have collaborated to create a new Bespoke washing machine that effectively reduces the impact of microplastics. ▲ In partnership with the United Nations Development Programme (UNDP) to reach Samsung Global Goals by 2030, Samsung developed various initiatives including the development of Samsung’s Global Goals app, launching of Generation17 and more. ▲ Samsung’s SmartThings Home exhibit let visitors experience integrating home appliances and devices for greener day-to-day lives. ▲ The visitors are introduced to the Net Zero Home area which helps produce, store and consume energy at home. The visitors are trying out the installed solar panels, household battery and EHS outdoor AC unit via AR within Net Zero Home. ▲ When turning on the Automatic Blind air conditioning, the curtains shut automatically to block out radiant heat. The AI Energy Saving Mode within your app to reduce the air conditioner’s energy usage by 20% (RAC). The Energy Usage While Away Alert feature within SmartThings app alerts you that the air conditioner is still on if you’ve left home. With the notification, you can easily turn it off using the app while away from home. ▲ AI mode is on at night where the solar panels are unable to produce electricity to save energy usage across all your home appliances. In eight hours, you can reduce the energy used by a refrigerator by 30%, energy used by a washing machine by 70%, energy used by a dryer by 20%, energy used by the dishwasher by 15% and energy used by an EHS by 40%. ▲ At the SmartThings Playground’s Save your Energy section, the visitors can experience easier laundry experience, thanks to SmartThings. Once the laundry is done, you receive notifications on your phone with SmartThings app, and check how much energy has been saved. View the full article

Gamescom 2022, a five-day festival for over 265,000 gamers from around the world, was held in the historic city of Cologne, Germany, on August 24 through August 28. Cosplayers who dressed up as characters from popular games and movies, as well as video game enthusiasts from all over the world, gathered at Cologne Messe, where the Gamescom exhibition was held. 2022 marked a special year for Gamescom, as it was the first time in three years the event was held in person, inspiring more energy and connection from gamers than ever before. At the event, Samsung Electronics debuted the Odyssey City booth as an ode to Gamescom 2022. Through this immersive, hands-on experience showcasing the new Odyssey lineup, visitors could see for themselves the next-level performance of the advanced gaming screens. Odyssey City: Enter a New Era of Immersive Gaming — From Odyssey Ark to Gaming Hub The moment they entered the Samsung booth, visitors were faced with the next-generation gaming screen Odyssey Ark, unveiled for the first time in the European market. Visitors navigated the booth by moving from the Odyssey Ark Zone to the Experience Zone, then to the Gaming Hub Zone, and finally to the Tournament Zone to watch exciting live gaming. The audience was fascinated by the impressive size of the Odyssey Ark, measuring 55-inches, equipped with 4K picture quality and a high refresh rate of 165Hz. One visitor to the booth said he liked “the size because he is into photography and videography. Also, for gaming, it feels like a space station.” Another visitor tested the game Valorant on the Odyssey Ark and said, “it’s really good if you want to play the game while streaming, chat with Twitch on top of it and play music.” In addition to the Odyssey Ark, visitors marveled at the Odyssey G4 and the Odyssey Neo G8. One video game enthusiast reported that “the graphics are amazing” on the Odyssey Neo G8. ▲ Visitors, influencers and famous gamers who visited Gamescom experienced the immersive design of the Odyssey Ark. Another popular standout of Samsung Electronics’ booth was the Samsung Gaming Hub,1 an all-in-one game streaming discovery platform. This enables users with a Samsung TV or Odyssey lineup product that supports Samsung Gaming Hub — and a controller compatible with the gaming hub — to enjoy games with no downloads or storage space requirements. After experiencing the Samsung Gaming Hub, visitors left with the feeling that “it is convenient because you do not need a separate device such as a console or PC, and you can start the game immediately after setting up Bluetooth if you have a controller,” which is ideal for easy game preparation. ▲ Visitors at the Samsung booth experienced cloud games firsthand through Samsung Gaming Hub, using Neo QLED (QN95B), Odyssey Ark, Odyssey G7 (G70B) and Odyssey G6 (G65B). Putting Odyssey Citizens to the Test With a “This or That” Question Game and “Odyssey Lineup Quiz” To get to know the gaming styles of Gamescom goers, Samsung asked a series of questions in a game of “This or That.” The questions prompted gamers to choose the first or second option for topics including “I play on PC vs. I play on console” and “game devices matter vs. game skills matter.” The most interesting finding from the game is that many gamers tend to multitask. In other words, they like to watch a video or listen to music while playing a game. This shows multitasking is emerging as a new trend as gamers play a variety of games at once or play a game while searching online for a walkthrough.  For a fun, interactive activity, Samsung engaged visitors in a quiz about the Odyssey lineup, giving prizes to those who guessed the most answers correctly. Questions included, “How many speakers and woofers are mounted on the Odyssey Ark?” Samsung knowledge pros won a prize for answering four speakers and two woofers. ▲ Gamers exploring the Odyssey City share their thoughts on the Odyssey Ark. Get in the Game: Competitive Tournaments, 5 vs. 5 Battles and Talk Shows Daily gaming tournaments were held during the exhibition in the Tournament Zone, featuring the Odyssey G4. All three days, there was a long line of gamers waiting to experience the outstanding performance of the Odyssey G4 up close and personal, which received rave reviews from critics. ▲ Spectators enjoy a game in the Tournament Zone where the Odyssey G4 is installed — competing against fellow visitors. On the main stage, a five vs. five League of Legends (LoL) match was held with Odyssey Neo G8, where famous global game influencers and visitors participated. The match provided an opportunity to check out the superior performance of the Odyssey Neo G8, which supports 4K picture quality and a refresh rate of 240Hz. The 5v5 battle was broadcast in real time through large signage in the booth, and the audience joined in the fun by cheering on the gamers playing live. ▲ On the main stage, famous game influencers played League of Legends on the Odyssey Neo G8 while spectators watched intently. ▲ Throughout the exhibition, various programs were held for everyone to enjoy, such as game-related talk shows hosted by global game influencers and photo ops with audience members. In addition to experiencing the new Samsung Odyssey lineup while exploring the Odyssey City, visitors to the Samsung booth got to enjoy live gaming matches and talk shows with global gaming influencers, including Maxim, Just Johnny, Sola and Tolkin. Overall, Gamescom goers who visited the Samsung Odyssey City enjoyed a unique and immersive experience and were delighted to see firsthand the next era of gaming powered by the new Odyssey lineup. 1 Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region. View the full article

Samsung TV Plus is set to unveil a host of new programs under a new brand logo. This raft of premium content will grant users all around the world access to diverse, high-quality TV shows. Samsung is also expanding compatibility with this TV service to even more of its devices. Opening Up a New Era of Streaming Samsung launched Samsung TV Plus as a free streaming TV and video service in 2015, and as of August 2022, users from 24 countries can easily access connected TV and enjoy a wide range of content including news, sports, entertainment and more. Since April 2021, the service has been available on Samsung mobile devices and Smart monitors, as well as on the company’s TV lineup. Now, select Family Hub refrigerators can also be connected to Samsung TV Plus1 in the U.S. and Korea. According to internal research, Samsung TV Plus ranks third among the over-the-top (OTT) apps used by owners of Samsung Smart TVs. In the last 12 months, Samsung TV Plus has seen a nearly twofold growth in consumer viewing, including nearly 3 billion hours streamed,2 by highly engaged users worldwide. Amidst this global growth, Samsung is opening up a new era for its free ad-supported streaming TV (FAST) and video-on-demand service, with Samsung TV Plus now reaching 24 countries and 465 million devices globally across the company’s TV, smart monitors, mobile and Family Hub refrigerator lineups. Enhancing Visibility for Viewing Versatility Samsung TV Plus’ new logo reflects the platform’s cross-device capabilities, with a blue and orange logo design on a black background providing improved visibility that signals the versatility of the platform. Samsung TV Plus’ redesigned logo. In line with the coloration of its logo’s redesign, Samsung TV Plus’ UI will also be available in a Dark Theme with enhanced visibility. Users can more easily browse what’s on now, recommended programs and channel lists. The interface of Samsung TV Plus’ Homepage, featuring the Dark Theme UI. Bringing Users More of the Content They Love Along with these redesigns, Samsung TV Plus will unveil a host of new programming partnerships. Samsung brings viewers FAST-first content premieres, including an exclusive 2-minute sneak peek release of Prime Video’s highly anticipated The Lord of the Rings: The Rings of Power series, an exclusive, uncut version of Demi Lovato’s Vevo Official Live Performance. In the U.S., Top Gear, Law & Order: Special Victims Unit, NCIS and other popular content will be made available. Samsung Plus TV will offer Top Gear in the U.S. In the U.K., Samsung TV Plus is exclusively offering viewers the 2022 season of America’s Got Talent, as well as all previous seasons from 2019 to the present. This will eventually include the season finale, which is set to be aired in September. Furthermore, the first native 8K produced TV series, Das Boot, has launched exclusively in 8K on Samsung TV Plus in Germany. While some shows are filmed in 4K and can be upscaled to 8K later, Das Boot is the first show to be filmed entirely in 8K from the start of production. It was produced by Bavaria Fiction for Sky in partnership with Samsung Electronics Germany and has been available to watch on Samsung Neo QLED 8Ks via Samsung TV Plus from 2020 onwards. The new season of America’s Got Talent is coming to the U.K. exclusively on Samsung TV Plus, while viewers in Germany can look forward to Das Boot, the first native 8K TV show. For Samsung TV Plus users in Australia and New Zealand, the first exclusive, owned and operated (O&O) channels have been launched. These offer fan-favorite shows from the eighties, nineties and noughties — collected under the umbrella channel Throwback TV — as well as competitions and reality shows from around the globe under its Entertainment Hub channel. In India, Samsung TV Plus viewers can enjoy even more content from some of the top national and regional channel partners as Samsung continues to strengthen its relationship with channel partners including Discovery, Republic TV, Aaj Tak, Mastiii, Q TV, Pitaara and Balle. Growing relationships with channel partners mean viewers can enjoy the best in local and regional content, both retro and current. As Samsung TV Plus expands its global scope, Samsung will continue to invest in premium content, exclusive premieres and key partnerships for its users. Not only does the platform see Samsung providing a diverse offering of channels and shows across a wide variety of countries and languages, but it also sees the company continuing to strengthen its global partnerships in order to provide its viewers with the very best content, free of charge. 1 Samsung TV Plus compatible devices as of August 2022 include: – TV: Smart TVs released after 2016 (availability may vary by country) – Mobile: Devices supporting Android 8.0 OS and above – Smart Monitor: M8, M7 and M5 Smart Monitors – Family Hub: Products of Model 2.0 or above released after 2017 2 From July 1, 2021 to June 30, 2022 View the full article

Samsung Electronics today demonstrated its vision for a smarter life and a sustainable future. During its IFA 2022 press conference, the company highlighted its revamped SmartThings, which unlocks new possibilities for connectivity, customizability and sustainability across Samsung’s product categories. The keynote showcased Samsung’s latest advancements in home appliances, TV, display, mobile and wearable technology: an ecosystem of devices intelligently connected to protect the environment, support healthier lifestyles and make every day more fun and entertaining. A New Frontier of Connected Living With SmartThings Samsung has integrated the SmartThings across its product categories,1 creating an inclusive ecosystem and an unmatched multi-device experience that enables users to control and transform their environment as they wish. SmartThings empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own. This simplifies and opens up options for connectivity. It also creates more possibilities for users to tailor their device experiences, encouraging them to find new ways to enjoy their products. By allowing you to live every day in the most efficient, productive and comfortable ways, SmartThings gives you more time to focus on what matters to you most. “Through our latest innovations, Samsung is providing more open, more connected and smarter experiences for everyone,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “We are continuing our mission to bring game-changing solutions to support your lifestyle, offer new ways to be entertained, all while challenging how we can look after our planet.” ▲ Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2022 press conference. Helping Consumers Live More Sustainably To create the ultimate sustainable home experience and to become the No. 1 energy efficiency brand, Samsung is combining SmartThings-based connectivity with the energy efficiency built right into its home appliance products. Customers are empowered to make eco-conscious decisions with the help of SmartThings Energy, which monitors usage patterns and provides real-time data, making it easier for users to understand how they are consuming energy. By 2023, 100% of Samsung’s major home appliances will be Wi-Fi enabled and offer the SmartThings Energy service by default, allowing consumers to continuously reduce energy usage with ease. What’s more, Samsung appliances will go beyond the current highest energy rating2 to deliver an extra 10%3 of energy savings. Using the sustainable solutions recommended by SmartThings Energy and implementing them through the help of intuitive features like AI Energy Mode,4 customers can take steps towards lowering consumption at home by switching compatible smart appliances5 to energy saving mode. The Bespoke AI Washer offers AI Ecobubble, which turns detergent into bubbles that quickly get absorbed into the laundry. This delivers the same level of cleanliness while reducing energy usage by up to 70%.6 Users can also reduce energy waste with AI Wash Cycle, which identifies optimal levels of water and detergent, then adjusts soaking, rinsing and spinning times. The Digital Inverter Motor in washers and dryers, as well as the Digital Invertor Compressor in refrigerators, are covered for 20 years by the most comprehensive warranty7 Samsung has offered yet, to assure customers that their appliances won’t need replacing8 any time soon. For more sustainable entertainment, Samsung introduced the SolarCell Remote, which charges by exposure to light and radio frequencies from devices like Wi-Fi routers.9 Samsung estimates that over seven years, the company could prevent more than 200 million batteries from entering landfills. This year, Samsung is opening up the licence for this design to the public, so that other manufacturers can be more sustainable too. Samsung is also contributing to a cleaner environment by repurposing ocean-bound plastics. The company is repurposing discarded fishing nets, using them to create a new material for use in mobile products including the Galaxy Z Flip4, Z Fold4 and Buds2 Pro. By the end of 2022, Samsung could prevent more than 50 tons of plastic from entering the world’s oceans. Samsung is also aiming to create Net Zero Homes across Europe through various partnerships. With Qcells, the company is exploring ways to harness solar energy. With SMA, the leading residential inverter brand in the E.U., Samsung will connect more solar panels to SmartThings Energy. Samsung is also collaborating with global building, home automation and EV charger manufacturers such as ABB. ▲ Tanya Weller, Marketing Manager, Digital Appliances for Samsung U.K., delivering a session speech at the IFA 2022 press conference. Supporting Your Wellness Everywhere Samsung’s dedication to healthy living is reflected in its broad range of connected devices that focus on wellbeing. From air quality control to healthier cooking and even pet care, SmartThings offers many ways to look after the health of everyone in your home. SmartThings Home Life centralizes all existing SmartThings services, including SmartThings Cooking, Clothing Care, Pet Care, Air Care and Energy, into an accessible hub on smartphones. This allows customers to look after various elements of their home from anywhere. But SmartThings is more than home appliances. It also includes Galaxy devices, such as the latest Galaxy Watch5 series. With Samsung’s groundbreaking BioActive sensor, Galaxy wearable devices monitor multiple aspects of your body to give you a holistic understanding of your health, whether you’re working or working out. Users can also track their sleep quality and receive customized sleep coaching. And with SmartThings, they can automatically adjust device settings for a customized experience, whether it’s before bed for a better sleep environment or during the day for optimal viewing conditions. Personalized Entertainment and Gaming for All With SmartThings, every day is more fun. Samsung is opening up viewing and gaming possibilities for all, enabling new ways to be entertained. Customers have a broad range of viewing options, including the wall-sized MICRO LED, the large-screen Neo QLED 8K and the portable Freestyle. New for 2022 is Samsung’s The Frame with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions. With the Samsung TV Plus service, viewers can easily switch from watching on the big screen to watching on the go. Gamers also have plenty of choice. The Odyssey Ark offers an experience like no other, thanks to the 1000R curvature that wraps around users’ field of vision for maximum immersion. The Odyssey Neo G8 is great for serious gamers, while Smart Monitors offer flexibility for those who want to use the same display for work and play. In addition, the recently launched Samsung Galaxy Z Fold4 has a screen that doubles in size, on a device that still fits in your pocket: an ideal choice for gaming on the go. Samsung foldable smartphones are now mainstream, with more than twice the units shipped across Europe compared to last year.10 From September, Samsung is bringing the latest innovations to even more users, with the new software on the Z Fold4, Flip4 and the Watch5 expanding to our previous generations. ▲ Mack Isaac, Content Creator, Gen Z Campaigns & Social Content for Samsung Europe, delivering a session speech at the IFA 2022 press conference. Greater Experiences Through Open Collaboration Openness and collaboration are key elements of Samsung’s philosophy, and the company has collaborated with some of the biggest names in technology and entertainment to give consumers a unique experience. In 2022, Samsung launched the Gaming Hub, which offers an all-in-one platform for discovering and playing cloud games, including those on Xbox Game Pass, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (U.S. only). This opens up gaming to a whole new crowd of potential gamers who do not own a games console, widening the gaming community and making the hobby more accessible than ever. Samsung has also partnered with Philips Hue to provide immersive music experiences on Galaxy smartphones and tablets. When users listen to music on these devices, their Hue lights can automatically change colors or dim with SmartThings music sync. From movies and games to music, Samsung understands that entertainment is most exciting when it evolves. Samsung has found a new partner in TikTok, the home of the most dynamic community of content creators right now. Together, Samsung and TikTok will work to find some of the most exciting music makers creating right now and provide unrivalled opportunities for them to build their careers in the industry. Through SmartThings, Samsung is not only on a mission to enhance product connectivity. The company is already enabling new experiences, healthier living, better entertainment and more sustainable lifestyles. But that is only the beginning: along with products from 300 other brands and 230 million registered SmartThings users, the possibilities for a smarter life are truly limitless. 1 SmartThings Energy currently works with around 40 Samsung home appliances that are SmartThings enabled. These include washing machines, clothes dryers, dish washers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwave ovens, TVs (models launched after June 2022) and energy meters. 2 According to the European Energy Standard, the highest energy efficiency rating for home appliances is A for refrigerators and washing machines, and A+++ for dryers and air conditioners (EHS). 3 Extra 10% of energy saving is applicable for Bespoke AI laundry, Bespoke bottom mounted freezer and Eco Heating System. 4 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. 5 Only available for smart appliances that are compatible with AI Energy mode. 6 Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary. 7 The 20-year warranty is only applicable to the digital inverter motors in washers and dryers and compressors in refrigerators, sold in the E.U. starting in July in addition to digital inverter motors found in washers sold in the U.S. It is limited to products manufactured by Samsung and subcontracted manufacturers and does not apply to any outsourced products. 8 Samsung works within the WEEE (Waste of Electrical and Electronic Equipment) regulations for the environmentally safe collection, treatment, recycling and disposal of equipment. 9 Compatible with 2.4GHz Wi-Fi, see https://solarcellremote.samsung.com/ for more. 10 Galaxy Z Fold4 and Z Flip4 shipped until August 31, 2022 vs. Z Fold3 and Z Flip3 shipped until August 31, 2021. View the full article

Samsung Electronics will unveil the Odyssey OLED G8 (Model Name: G85SB) — another premium addition to the Odyssey lineup — at IFA 2022 in Berlin, Germany, further reinforcing the Odyssey’s industry-leading position. The Odyssey OLED G8 is the company’s first OLED gaming monitor and will be available in an ultra-thin, 34-inch form factor, delivering brilliant brightness on an OLED panel partnered with Quantum Dot Technology and packed full of premium gaming features including an incredibly low 0.1ms response time and 175Hz refresh rate. The new 34-inch Odyssey OLED G8 is built to an ultra-slim thickness of 3.9mm at its thinnest part — the slimmest in its product category — and finished with a sleek, metal frame. The monitor requires no backlighting, while delivering true RGB and true black for maximum color accuracy and brightness — all without a color filter. The lighting is controlled in pixels which can be expressed in black with a near-infinite contrast ratio. The ultra-wide, QHD resolution (3,440 x 1,440) gaming monitor has a 21:9 aspect ratio with 100% color volume and DCI-99.3% color gamut for incredible visuals regardless of the game being played. This is enhanced by a million-to-one static contrast ratio to bring out the most subtle details for enhanced immersion and 1800R curvature for the perfect playing view. The Odyssey OLED G8 is packed with gaming features to give any player a competitive edge. First, the OLED monitor is VESA DisplayHDR 400 True Black Certified, ensuring content will appear vivid and life-like with accurate color and contrast reproduction. In addition to the rapid response time and refresh rate of the Odyssey OLED G8, which gives gamers lightning-quick response capabilities and real-world accuracy in a range of gaming environments, the monitor is further enhanced by AMD FreeSync Premium for smooth gameplay. The Odyssey OLED G8 also enables users to experience the best of gaming, entertainment and lifestyle features all in one place. The display operates as a complete entertainment hub with the ability to stream content through Samsung’s Smart Hub, giving access to the latest shows on Amazon Prime, Netflix, YouTube and other leading OTT (over-the-top) service providers, even without a connection to a PC or mobile device. In addition, users can enjoy free live content without the need for downloads or sign-ups, made possible by Samsung TV Plus. The integrated IoT hub allows the users to check all the IoT devices wirelessly connected to the monitor, while the SmartThings app allows users to monitor IoT devices throughout the house with ease. The app’s intuitive control panel can help monitor and adjust settings such as temperature and humidity. Samsung Gaming Hub1 — an all-in-one game streaming discovery platform — is built into the Odyssey OLED G8. Players can discover and play games from partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (U.S. Only), with instant access to top streaming services. This capability is powered by Samsung’s advanced game streaming technology for smooth visuals and responsive gameplay, all with no downloads or storage space requirements. The Odyssey OLED G8 also gives users comfort as they play their favorite games. A Height Adjustable Stand (HAS), as well as Tilt functionality, provides ergonomic efficiency which means any gamer can find the perfect position regardless of what they are playing, whether it be a racing game or an open world fantasy adventure. For further visual immersion, the display is equipped with the Odyssey portfolio’s well-known CoreSync & Core Lighting+ which has been upgraded for the Odyssey OLED G8. Found on the rear of the monitor, this advanced lighting technology matches the colors on-screen, bringing content to life with bright and vivid colors that create more memorable, immersive experiences. Moreover, the Odyssey OLED G8 is equipped with Micro HDMI (2.1), Mini DP (1.4) and USB-C ports for versatile connectivity, in addition to a 5W stereo speaker for crisp sound. The Odyssey OLED G8 will be available globally from Q4 2022, with launch schedules varying by region. ​1 Samsung Gaming Hub only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, U.S. and U.K. View the full article

Gamescom 2022, the world’s largest gaming show, kicked off grabbing much attention in Cologne, Germany on August 24. Gamescom, which was held virtually for the past two years, resumed on site after three years. Samsung Electronics constructed the ‘Odyssey City’ booth at Gamescom 2022, where players can experience a variety of products to match their gaming tastes. The booth includes the ‘Ark Highlight Zone’, where visitors can experience the world’s first 55-inch gaming screen with 1000R curvature, the Odyssey Ark, a hands-on experience zone where visitors can play a game with Samsung’s gaming displays such as the Odyssey Neo G8 and the Odyssey Neo G7, and the ‘Samsung Gaming Hub Zone’ where visitors can enjoy a cloud game via a Samsung display without any additional devices. ​ ​ Check out the photos below for a peek at the exciting ‘Odyssey City’ where you can learn everything about Odyssey and experience the future of gaming. ■ Welcome to the Odyssey City ▲ Cosplayers pose in front of the ‘Samsung Odyssey City’ booth located in the central hall 9 of Cologne Messe, where Gamescom 2022 is being held. ▲ The scene of ‘Samsung Odyssey City’ at Gamescom 2022. A wide range of zones allow visitors to experience Odyssey products and to see Samsung’s vision for the future of gaming displays. ■ The Odyssey Ark Unveiled for the First Time in Europe ▲ The Odyssey Ark offers a perfectly immersive gaming experience for gamers with Multi View, Cockpit Mode, 4K resolution and 165Hz refresh rate. The mesmerizing design captures many people’s attention. ▲ Visitors at the Samsung booth are playing a game using the Odyssey Ark’s Cockpit Mode and Multi View. ▲ In the Odyssey Ark Zone, global gaming influencers film and talk about the Odyssey Ark. ■ The ‘Odyssey City’ Receives Attention From Global Media ▲ The Odyssey Ark and Samsung Gaming Hub were announced at the media event on August 24. ■ The Odyssey Lineup Optimized To Enjoy the Most Immersive Experience ▲ The Odyssey Neo G8, world’s first 4K, 240Hz monitor was awarded the Best of Innovation Award in the Gaming category at CES 2022. Visitors are enjoying games through the Odyssey Neo G8. ▲ Visitors are experiencing the full Odyssey lineup, including the Odyssey Neo G7. ■ Experience the Best of Gaming in One Place With Samsung Gaming Hub ▲ Samsung Gaming Hub is a platform that allows users to play cloud games without connecting to additional devices such as a console or PC, or game installations. Visitors are experiencing the Samsung Gaming Hub through the Odyssey Ark. ▲ Visitors are experiencing the Samsung Gaming Hub with the Odyssey G7 (G70B) and the Odyssey G6 (G65B). ▲ Visitors are experiencing the Samsung Gaming Hub with the Neo QLED (QN95B). ■ ‘Odyssey City’, a Festival for Gamers ▲ Cosplayers, dressed up as characters from their favorite games and movies, caught the attention at the Samsung Electronics booth. View the full article

Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, today announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens. Before the September 2nd series premiere on Prime Video, Tolkienites and Ringers alike also will have early access to exclusive content only with Samsung. Today in New York City, Samsung will host an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 — its flagship experience center. Starting this week, dynamic creative from the series will debut on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus and Milan’s Piazza del Duomo. Samsung will be the first to offer series content in 8K resolution through a custom trailer with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon. “Collaborations such as this mark a major milestone in bringing 8K — the most premium display technology — to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.” “When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Jennifer Verdick, Head of Partnerships, Synergy and Consumer Events’ at Prime Video. “Samsung’s depth, detail and incredible passion for the series has started us on an amazing journey together — one we can’t wait for audiences to experience.” The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of the Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound — a Samsung technology that follows the action on the screen. For more details, please visit www.samsung.com. ​About The Lord of the Rings: The Rings of Power ​Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone. ​More info on The Rings of Power can be found here: www.amazon.com/lotr. View the full article

Samsung Electronics today unveiled its latest gaming screen lineup at Gamescom 2022, including the groundbreaking Odyssey Ark and the Odyssey G70B and G65B. The Odyssey Ark, announced earlier this month, is the world’s first 55-inch 1000R curved gaming screen, with a 165Hz refresh rate, 1ms response time (GtG) and all new Cockpit Mode. “As the world’s largest gaming event, Gamescom represents an opportunity for Samsung to showcase our latest gaming innovations that will deliver the incredible future of gaming to player communities around the world,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “The awe-inspiring Odyssey Ark and super smart new G70B and G65B reinforce our expertise, while opening up a new world of possibilities through these gaming screens.” Odyssey Ark: Ultimate Entertainment Screen With Superior Gaming Performance The Odyssey Ark represents a new frontier in gaming with its unrivaled picture quality and cinematic surround sound. The world’s first 55-inch 1000R curved screen provides an immersive view that wraps around the user’s peripheral vision, enhanced by Cockpit Mode which optimizes the screen environment with HAS (Height Adjustable Stand), tilt and pivot functionality. Quantum Matrix Technology powered by Quantum Mini LED enables ultra-fine and precise control of the densely packed LEDs with newly added 14-bit processing, enhanced by 16,384 black levels and a million-to-one static contrast ratio which showcases every detail in perfect clarity. The Odyssey Ark is the ultimate entertainment screen, made possible by Samsung’s proprietary Matte Display and Sound Dome Technology. With both anti-glare and anti-reflection protection, users can watch, work and play without distractions, while surrounding themselves with cinematic sound delivered through four speakers at each corner and two central woofers — resulting in a 60W 2.2.2 channel with the lowest 45Hz notes of any gaming screen or gaming soundbar. The Odyssey Ark is equipped with all the necessary features to deliver the best gaming, entertainment and lifestyle experiences. Smart Hub integrates essential IoT devices and functionality, allowing users to monitor and adjust settings such as temperature and humidity through the SmartThings app. Plus, a simple Wi-Fi connection enables a full smart TV experience, giving access to popular streaming apps and free live content with no downloads or sign-ups made possible by Samsung TV Plus. In addition to a 165Hz refresh rate and 1ms response time (GtG) with AMD FreeSync Premium Pro, the Odyssey Ark offers Samsung Gaming Hub,1 an all-in-one game streaming discovery platform where players can discover and play the games they love with no downloads or storage space requirements. Furthermore, Odyssey Ark is equipped with Ark Dial, a solar-powered controller which is exclusive to the Ark screen, allowing the quick and easy control of settings such as Flex Move Screen, Multi View, Quick Settings and Game Bar.2 In addition to being equipped with a solar panel, the Ark Dial can also be charged by a USB Type-C connection. Odyssey G70B & G65B: Smart Services and Even Slicker Gameplay Newly unveiled at Gamescom 2022 are the Odyssey G70B and G65B gaming monitors. These are the first models in the Odyssey lineup which have both Samsung’s Smart Platform and Samsung Gaming Hub embedded. Both the G70B and G65B provide smart functionality, including the option to create a home office environment even without a PC. The monitors conveniently connect with various IT devices and services all from one screen for an ultra-efficient working environment. Users can wirelessly connect to a Windows or Mac PC, use Samsung DeX, mirror a smartphone screen onto the monitor using Apple AirPlay 2 as well as access Microsoft 365 cloud services. Users can also watch the latest shows on Netflix, Amazon Prime and other leading OTT (over-the-top) service providers. In addition to the IoT functionality also available on the Odyssey Ark, the G70B and G65B are equipped with a high-sensitivity Far Field Voice microphone, allowing users to control the device with voice assistants such as Bixby and Amazon Alexa. The Always On Voice3 function allows users to interact with Bixby even when the monitor is turned off, while displaying conversation related information on the monitor’s screen. The G70B is available in 28- and 32-inch sizes, offering a 144Hz refresh rate and a 1ms response time (GtG). These capabilities are packaged up in a UHD resolution, flat IPS display that is enhanced by NVIDIA’s G-SYNC Compatible and AMD FreeSync Premium Pro for smooth gameplay. The G65B is offered in 27- and 32-inch size option and is equipped with a 240Hz refresh rate and 1ms response time (GtG). The QHD, 1000R curved display comes with FreeSync Premium Pro for a flawless gaming experience that will give any player a competitive edge. Samsung Gaming Hub — available on both the G70B and G65B — allows instant access to top streaming services from partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (U.S. Only). Plus, users can access popular console and PC games to journey throughout the gaming universe, powered by Samsung’s advanced game streaming technology for smooth visuals and responsive gameplay. In addition to Samsung Gaming Hub, the two new Odyssey models offer Game Bar, a powerful tool enabling gamers to quickly and easily view the status of gaming settings and modify response time or screen ratio, as well as Game Picture mode, without ever needing to leave the game screen. Samsung’s Odyssey Ark is now available for preorder globally, while the G70B and G65B will be available globally from Q4. To experience and learn more about Samsung’s latest gaming display innovations, please visit the Samsung booth at Gamescom in Hall 9 in the Koelnmesse, Cologne, August 24-28, 2022. For additional information on Samsung’s Odyssey gaming lineup, please visit https://displaysolutions.samsung.com/gaming-monitor/odyssey-ark. You can also visit the Samsung Odyssey Twitch channel to explore the gaming of tomorrow: https://www.twitch.tv/samsungodyssey. 1 Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region. 2 Game Bar is supported for PC & console gaming, but not for Gaming Hub. 3 Availability of voice assistant services may vary by region. View the full article

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Samsung Art Store is the epitome of the digital-physical blend taking over today’s art experiences. It allows widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world by using The Frame’s immaculate digital display. Since its launch in 2017, Samsung Art Store allows for extraordinary, one-of-a-kind art selections to be accessible to consumers from the comfort of their own homes. Stuart Franklin is an award-winning photographer who has traveled all over the world in pursuit of his work. The titles Franklin has held over the years vary from photographer to documentarian and art curator, with his work landing on the pages of newspapers, books, magazines and other media in between. Over the years, Franklin’s work has gained considerable momentum and visibility — his work has earned a place in renowned publications around the world. Now, his work is featured on Samsung Art Store, introducing even more variety to the ever-growing art collection that is accessible through The Frame. Samsung Newsroom sat down with Franklin to talk about his work and how he sees digital transformation taking the art world into new, unimaginable spaces. ▲ Stuart Franklin Q: Briefly tell us about yourself, your work and the inspiration behind your photography. I am a Magnum photographer, and I have been working in the industry for over 40 years. I am inspired by many things: light, form, the subject itself, often the overall idea behind a larger project. But these days I also enjoy drawing and painting as well. I am currently working on a book about trees. 25 years ago, I published a book called The Time of Trees (1999), and I am now revisiting the subject in preparation for a new book in 2023. Q: You began studying photography in 1976 and have made quite an impact since then. How has your photography evolved over time? After studying drawing and painting, then photography, I began a career working for newspapers and news magazines. My stories were always people stories: in the news, street photography and portraits. This began to change during the 1990s when I began to focus more on landscape work — I worked on magazines, books or exhibition commissions and an exhibition for the National Galleries of Scotland. Q: You are known for your wide array of photography styles. Could you elaborate more on your creative process? My work has evolved over time. In the past, I worked mostly in news features or breaking news. I haven’t given that up: I recently did work on the Covid-19 pandemic in the U.K. But more and more I am focusing on landscape photography. Currently, I am interested in the relationship between nature and memory, so the conversation surrounds the relationship between elements in the landscape that spark a memory and something objectively interesting in the landscape itself. Q: What is your favorite setting or location to take pictures? Right now, forests. I have recently been working in the largest walnut forest in the world in Kyrgyzstan. Q: Can you tell us specifically how advancements in technology and the emergence of digital art and platforms have changed or shaped your career? Unusually, my work has moved full circle from working on color transparency film and black and white negative to digital color in about 2004 and now back to 80% film. I use my Samsung Galaxy S21 Ultra for about 90% of my digital color photography these days. Digital has many advantages, especially working in low light. But currently, I am working with film in black and white and digitally with the Galaxy S21 for color. Backlighting and increased dynamic range are always an advantage with digital displays, but the disadvantage is often reduced image size. It is difficult to mix the two. Anything backlit in an exhibition will always stand out more than a silver gelatin print. ▲ “Caroline Islands (2000)”, Stuart Franklin Q: Caroline Islands (2000) is one of your most popular photographs displayed on The Frame. Tell us briefly about this piece. Why do you think people are attracted to this image? This landscape and these colors speak of somewhere remote, a get-away, an escape, somewhere quiet and undisturbed. In bustling urban life, all these qualities become desirable. Q: A lot of your photography within the Art Store that gained popularity over the years involve nature. Can you tell us more about what your artistic intentions were for these photos? I have always found solace in nature and in celebrating its beauty. The challenge is making inspiring places be as inspiring in a photograph. That usually involves choosing the right light and the best time of day to be out photographing so that the highlights are not too bright or the shadows too dark. Light — the quality of light — plays a huge role in how I think about photography. ▲ “Falls, Brazil (2000)”, Stuart Franklin Q: Can you give us some background on this photo? This photograph was taken in late 1999 on commission for the article titled Celebrations of Earth — published in January 2000 as the opening story of the new millennium. Due to the mist formed by the water thundering down the waterfall, the morning light stayed soft for quite a long time, which gave me enough chances to make several exposures from different vantage points. Also, Polaroid films that fit my camera were easy to buy back then to help me out in trials before making the actual exposures. Q: Where do you see the future of photography art exhibitions heading? What are your thoughts about what’s to come? I think there will always be an attraction in seeing the print as a three-dimensional object, as one sees a painting. However, I suspect in the future that the three dimensionality that we are used to experiencing in a gallery will be deliverable digitally and become widespread in time. The digital experience will expand in ways that we can barely imagine. There will be more virtual galleries and exhibitions. I feel sure of that, and that will make art more accessible to a wider range of people. Q: Aside from the two photographs listed above, do you have any other recommended pieces for The Frame users? I will always be one to flag my most recent work, so perhaps the work this year from Spain, Italy or Kyrgyzstan or the work I am about to do in November in Cambodia and Bali. But then I recommend the images from Bali that I took in 1999 for the Celebrations of Earth project — I still love those beautiful green rice fields. Then there is the work from Korea. Too much to choose from. ▲ “Rice Fields, Indonesia (2000)”, Stuart Franklin To see more of Franklin’s photographs, head to the Samsung Art Store. 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The Odyssey Ark, a groundbreaking gaming screen, was released to make every gamer’s dream come true. Along with 4K resolution and the 165Hz refresh rate, the world’s first 55-inch, 1000R curved gaming screen delivers a brand new gaming experience. The Odyssey Ark is equipped with innovative, high-performance gaming features, providing enhanced graphics and an upgraded gaming experience for gamers to enjoy while in the midst of intense gameplay. Together with Odyssey Ark, gamers will dive into an uncharted multi-universe experience and discover the new features throughout the three worlds of the Ark-verse: Gaming Universe for gamers who value an optimized gaming environment, Cinematic Universe for gamers who value immersive experiences and sound quality and Multi-task Universe for gamers who value easy control and screen usability. Create an optimal gaming environment with the 55-inch gaming screen that can be scaled to 27-inches. Users can choose a screen ratio between 16:9, 21:9 or 32:9. Four surround-sound speakers fill gamers’ peripheral vision for a truly immersive experience. Multi View allows users to use the large screen to its full potential by displaying up to four screens all at once while horizontal, or three while in Cockpit Mode. Gamers can start a new, personalized adventure today in the Ark-verse with Odyssey Ark. View the full article

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