Samsung Newsroom

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In August, Samsung Electronics unveiled the Odyssey Ark, surprising the world with its groundbreaking curved gaming screen and providing an innovative and unique gaming experience to gamers everywhere. With a name like the “Odyssey Ark,” it made sense for Samsung to travel the world, by meeting with a variety of gamers, catching the eyes of media, influencers, gamers and technology enthusiasts alike. The Ark Crew Set Off on Odyssey Ark’s First Journey ▲ The first Odyssey Ark event with the Ark Crew in Samsung 837, New York, U.S. and Samsung KX, London, U.K. When the Odyssey Ark was introduced in August, Samsung 837, its flagship experience center in New York and Samsung KX in London celebrated with Odyssey Ark parties that brought together top gamers and esports pros, including SypherPK, Loughh, Stoopzz, Alyska, Calfreezy and Konstantin. Dubbed the “Ark Crew,” these gaming experts were the first to get a hands-on experience with the Odyssey Ark. They praised the Odyssey Ark for its unparalleled, immersive gaming experience. Bringing a New Gaming Experience to Thailand, Singapore, Australia and New Zealand! ▲ The Odyssey Ark was introduced at the Samsung Display Tech Summit 2022 held in Bangkok, Thailand in September 2022. After its initial launch, the Odyssey Ark took center stage at the Samsung Display Tech Summit 2022 in Bangkok, Thailand. Under the bright, shining lights, the Odyssey Ark took center stage at the Samsung Display Tech Summit 2022 in Bangkok, Thailand. The Odyssey Ark booths, which were built using round pods inspired by the curved screen, attracted visitors’ attention and provided an incredibly immersive experience. ▲ At the Great Wall City Mall Pop-up Roadshow held in Singapore in October 2022, visitors could enjoy a racing game by using the Odyssey Ark. In addition to captivating visitors at the summit, the Odyssey Ark wowed viewers at Siam Paragon Mall Game Festival Roadshow in Thailand and the Great Wall City Mall Pop-up Roadshow in Singapore in October. ▲ Odyssey Ark media event held in New Zealand in September 2022. Local media in Australia and New Zealand also enjoyed a sneak peek of the Odyssey Ark at a preview event, getting hands-on experience with a racing game zone designed for an immersive experience through the 55-inch screen. The screen attracted a lot of attention and introduced the next-generation of gaming, one based on immersion and led by the Odyssey Ark. Meeting Gamers Where They Are: Brasil Game Show, PAX West and TwitchCon ▲ The Odyssey Ark was installed at the Brasil Game Show 2022 held in São Paulo from October 6 to 12, 2022. The Odyssey Ark was also featured at Brasil Game Show 2022, Latin America’s largest gaming show, held in São Paulo in October of this year. The Samsung booth showcased several models, including the Odyssey Ark and Odyssey Neo G9, in experience zones where gamers could see the difference Samsung can make. This was the first public debut of the Odyssey Ark, and it received a lot of fanfare. Samsung’s tour through Latin America didn’t stop there: In the same month, gamers at the Argentina Game Show 2022 in Buenos Aires were mesmerized by the Odyssey Ark. During the exhibition, more than 100,000 attendees visited Samsung’s booth. Coscu, a famous gamer with more than four million subscribers, was one of them and helped attract more visitors to Samsung’s booth during the event. ▲ With over 250 Odyssey monitors at the event, gamers enjoyed immersive gameplay at PAX West Seattle held on September 2-5, 2022. ▲ Visitors gather around the Odyssey models installed at the TSM booth at TwitchCon San Diego held on October 5-7, 2022. To connect with U.S. gamers, Samsung brought the Odyssey Ark to a number of popular gaming festivals, including PAX West held in Seattle and TwitchCon in San Diego. Samsung had more than 250 Odyssey monitors at PAX West’s PC Area. In particular, the dedicated Odyssey Ark booth built in collaboration with ReedPop impressed gamers with the 55-inch 1000R curved screen’s overwhelming presence, grabbing significant attention. The Odyssey Ark continued its journey at TwitchCon in San Diego, where more than 30,000 well-known Twitch content creators gathered. Samsung partnered with esports organization TSM and gave attendees the opportunity to experience the Odyssey Ark, Odyssey Neo G9 and Odyssey G7. Getting Smart at Smart Arena, Popping Off at POP CON and Being a Hero at HeroFest ▲ The Odyssey Ark launching show was held at the Smart Arena in Milan on September 22, 2022. ▲ Popular streamer Jakidale is broadcasting live footage of esports player Piz experiencing the Odyssey Ark. Right photo courtesy of piz.fn on Instagram. Let’s move into Europe, one of the biggest gaming markets with many passionate gamers who were excited about the Odyssey Ark. In September, gamers and streamers were given a special look at the Odyssey lineup at the Smart Arena in Milan. Popular streamers and entertainers, including Jakidale and Bryan Box, along with esports team Morning Stars players Piz, Belix and Predage, tested the Odyssey Ark and shared their live reactions with their online audiences. ▲ The Odyssey Ark was installed at ZURICH POP CON in Zürich, Switzerland held on October 1 and 2, 2022. The Odyssey Ark then journeyed to ZURICH POP CON in Zurich and HeroFest in Bern, followed by GameForce in Brussels and Dreamhack in Rotterdam, the Netherlands. The Odyssey Ark booth was packed with people who wanted to get a firsthand experience with this groundbreaking and futuristic gaming screen. Bringing the Gaming Soul to Seoul After making stops around the world, the Odyssey Ark has landed in seven department stores across Seoul. Visitors can experience the Odyssey Ark’s unique features, including Multi View, Flex Move Screen and Gaming Hub. The Odyssey Ark made a memorable impact in some of the world’s biggest gaming markets. Its incredible launch turned heads in gaming communities, signaling a new era of immersive gameplay. And this is just the beginning of the Odyssey Ark’s innovative journey. View the full article

Creating your own personal home gallery has never been easier thanks to Samsung Art Store. The Samsung Art Store contains a collection of over 2,000 works created by various artists, connecting people to a wide variety of aesthetic styles, designs and pieces that both inspire and touch the heart. The Samsung Art Store is making art more accessible for all by providing professionally curated art for The Frame users. From master pieces to modern art and breathtaking photographs, the Samsung Art Store adds a touch of personalization to your home, all displayed brilliantly on a crisp 4K screen. To learn more about the selection process for curating pieces for the Samsung Art Store, Samsung Newsroom sat down with Daria Brit Greene, Senior Curator for the Samsung Art Store. Read on to learn about how the Samsung Art Store is providing a new way to experience art from the comfort and convenience of your home. View the full article

Samsung Electronics announced that The Freestyle is included in 2022’s Oprah’s Favorite Things holiday gift list featured on OprahDaily.com and in the Winter issue of O Quarterly, on newsstands November 1. The Oprah’s Favorite Things annual list is a must have holiday shopping guide with the most decadent desserts, ingenious gadgets and finest finds in home, fashion and beauty. This marks the fifth time a Samsung TV has been selected, with The Freestyle joining The Serif, The Frame, Q7FN QLED TV and most recently, The Terrace in previous years. This year’s list features a variety of wonderful items for you and your loved ones, most of which have been selected from small businesses. To shop the full list of items, please visit: https://www.oprahdaily.com/oprah-favorite-things-2022. The Freestyle is available for purchase at www.samsung.com and in the Oprah’s Favorite Things gift guide exclusively in Amazon’s store at amazon.com/oprah, as well as via the Amazon shopping app for customers to conveniently shop anytime, anywhere. As Oprah says on OprahDaily.com, “Point onto any wall to turn it into a big screen. You can use your favorite streaming apps from it, and it’s got powerful speakers, just like a movie theater.” The Freestyle offers first-of-its-kind technology and flexibility that lets users watch TV, enjoy movies and even have a lightshow wherever they go. The Freestyle is a portable display, smart speaker and ambient light all rolled into one lightweight, portable device. Its versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere — tables, floors, walls or even ceilings — no separate screen required. With the optional battery base and case (sold separately), The Freestyle provides entertainment everywhere, with no limitations. “The Freestyle is a one-of-a-kind portable entertainment device that provides the ultimate versatility by letting users take it in anywhere,” said Stephen Coppola, Senior Director, Lifestyle TV Product Marketing at Samsung Electronics. “The Freestyle is a fun and adaptable portable display that can be used in many creative ways. On the ceiling before bed? Outside on the fence while roasting treats? The sky is the limit!” View the full article

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For art to become part of your daily life, your daily life needs to become art first. At Samsung Electronics, Samsung Art Store managers bring this vision to live. Jiyea Kim, Jiwon Shin and Yeseo Choi all manage the planning and operation of the Samsung Art Store in Samsung’s Visual Display Business. “Why must we have art daily in our daily lives?” To answer the question, Samsung Newsroom sat down with the Art Store managers to learn how artwork at home can refresh an ordinary day and transform our living spaces. ▲ (From left) Yeseo Choi, Jiwon Shin and Jiyea Kim from Samsung’s Visual Display Business’ New Service Business Development Group Your Life, Centered on Art The Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes. Even today, consumers can find the traditional ways of viewing art to be unapproachable and inaccessible. However, even if art appreciation seems — at first glance — slightly out of reach, art has the power to benefit our daily lives. “Some people tend to believe that art is distant and difficult, but I believe anything that entertains our eyes and ears is considered art,” Jiyea Kim said. “When you feel exhausted and dull, you can get a boost of energy through art,” added Kim. Refresh Your Living Space With Digital Art One of the key features of the Art Store is that users can freely swap out their artwork according to the décor and mood of its surrounding space. There are a wide variety of options available in the Art Store, from renowned masterpieces such as the Mona Lisa by Leonardo da Vinci to the photography by the LIFE Picture Collection, which captured historical moments of the 20th century. “I personally use The Frame at home, and I can really see how it effectively changes my home interior,” said Kim. “It’s not easy to frequently change a room’s atmosphere, but with The Frame and the Art Store, I can easily change my space with different artworks — even for different seasons or special occasions like Christmas.” Yeseo Choi suggested bringing out the space through a welcome painting. “Just like how we offer welcome food or drinks, when you have guests over, you can welcome them with their favorite piece of art on The Frame. It will not only give a new vibe to the space, but it will also present a special experience for guests,” she said. Bringing Artwork to Your Living Room The Art Store offers more than just artwork: it also provides a description for each piece and information on the artist. It even includes detailed information on the art museum where the piece is displayed. Thanks to such features, users can gain knowledge of the artwork while enjoying it. “I saw the original artwork of Gustav Klimt at the Belvedere in Austria. I wanted to return to see it more often, but unfortunately could not,” said Choi. “However, I can now see it every day at home, as the works of Klimt have recently been added to the Art Store.” “The Art Store vividly delivers each piece’s unique texture and characteristics,” said Choi. “So, even if the original artwork is displayed somewhere far away, you can always see the artwork as if you are looking at the original piece — whenever and wherever you are.” Jiwon Shin was particularly interested in how children would benefit from the service. “With the Art Store, children can view various artworks that may lead to increased creativity,” Shin said. “Art might be difficult and unfamiliar even for adults. But if you start exposing yourself to art at a young age, you can be more familiar and have better perspectives towards it.” Tips: Curating Art for Your Home Looking for a painting or a drawing that fits your preference or reflects your mood? The Art Store comes with built-in recommendation features. Users can utilize the For You feature to get comprehensive art recommendations that reflect all their preferences. “The For You feature is a customized recommendation feature based on an algorithm,” said Choi. “For instance, if you enter keywords in the comprehensive search option that represent a certain color, such as ‘red’ or ‘green,’ or a certain mood, such as ‘modern’ or ‘light,’ then you’ll get the relevant artworks recommended for you. So, you can easily find artwork that reflects your mood or fits the space.” An ongoing curation service is available as well. Through regular curation, the home screen of the Art Store shows recommended artworks suited to a particular subject or theme during a certain period of time. “You can find previous curations from the Curation menu, so you can look up the subject that fits your preference and find relevant artworks anytime you want,” said Shin. She also recommended the Favorites and Slide Show features. You can add any work of art to Favorites and set up the timing and duration of the Slide Show feature. According to the setting, the piece will automatically switch. Users can set the artwork to change as often as every 10 minutes or as slowly as once every week. New Screen Experience Transcending Space and Time The opening of the Art Store launched an era of users enjoying art anywhere, anytime. So, what’s the future of the Art Store? “Right now, this feature is only the Art ‘Store.’ So, we’re looking to expand the service from simply art discovery to different activities and experiences that users can enjoy in their space,” said Choi. “Since this service is available for everyone regardless of their age or nationality, I hope more users will use this service,” Shin said. “We’re working hard to enhance the platform’s accessibility.” “Until now, we’ve focused on promoting how users can access art through the service. But now, it’s become important to showcase the appeal of the service itself,” said Kim. “Our goal is to provide a service that brings happiness and satisfaction to the users as an art platform.” View the full article

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We are pleased to announce the release of Tizen Studio version 5.0 This release includes some new features and bug fixes in Tizen Studio IDE, Visual Studio Extension for Tizen, and Visual Studio Code Extension for Tizen. New features: IDE • Tizen IDE is now supported on Ubuntu 22.04. • Visual Studio Code Extension for Tizen is now supported on 22.04. • WHPX support has been added to Tizen emulators. Users can use HAXM or WHPX accelerators to launch Tizen emulators on windows. • Tizen installers are now notarized with Apple. Users can install Tizen Studio on macOS without any notarization errors. • Support for non-Samsung vendor TV has been added in IDE and CLI. • RPK project support has been added in IDE and CLI. Issues fixed: • Added the option in CLI to include the files outside the app directory while packaging. • Fixed the error of on-demand packages not getting installed in Visual Studio when multiple target devices are launched. • Fixed the issue of Multi app project not getting packaged in CLI, If static lib is the main project. • Fixed the issue of directories not being created in the CLI packaging command when -o option is passed. • Valgrind profiling support has been removed from Tizen studio as it's not supported in the Tizen platform anymore. • IOT setup manager support has been removed from Tizen studio. For more information about the new features and bug fixes, see Release Notes. To download Tizen Studio, visit https://developer.tizen.org/development/tizen-studio/download. View the full article

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Samsung Art Store is the epitome of the digital-physical blend, taking over today’s art experiences. It allows widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world through The Frame’s immaculate digital display. Since its launch in 2017, Samsung Art Store allows extraordinary, one-of-a-kind art selections to be accessible to consumers from the comfort of their own homes. Mulga is the embodiment of the cool “art dude” persona. The Sydney-based Australian artist is a freelance illustrator, published author and muralist, whose style is vibrant, intricate and just fun. With a career beginning in finance, he transitioned to making a living through art when he decided he wanted to do something he was truly passionate about. Now, Mulga makes a living doing what he loves. His art is inspired by animals, summer and the ocean, which is brought to life through Samsung’s Art Store. Samsung Newsroom sat down with Mulga to hear more about his artistic process and how he sees digital transformation affecting the art world. ▲ Mulga Q: Your work is described by others as intricate, vibrant and unique. In your own words, how would you describe your art style? I’d say it has a lot of summer vibes and humor to it. It also has real Australian vibes. There are always the black lines and details with an element of fun that tie it all together. You could say that it is art that brings a smile to your face and makes you feel good. Q: You’ve worked on a variety of projects — collaborations with big brands, murals, smaller original paintings and snowboards. What has been one of your recent favorites? Last month, I painted a 100-meter-long mural on the beach at Port Macquarie, and that was an awesome one to do. I love the beach, summer and surfing; so, it was the perfect location. At one stage, the waves were washing up against the wall while I was painting, and I had to time it with the tides. This made it a bit more exciting. Q: How did you start working with Samsung and the Art Store? What excites you the most about this partnership? I’ve worked with Samsung on a bunch of different campaigns over the years, usually creating art using Samsung products. One time, I even created over 19 mobile phone wallpapers. Samsung is a great partner to work with because they have cool products and do a lot of collaborations with creatives. I got involved with the Art Store when The Frame was first launched. Samsung licensed one of my gorilla artworks to display on the TVs and to use for printed ads. I painted live at the launch in Sydney and worked a big mural in Melbourne promoting The Frame. Having my work in the Art Store means that people all around the world are discovering my art. Once someone has seen my piece in the Art Store, they are more likely to find my website, in search for the original painting that they have displayed on their TV. Also, there are royalties based on how long my art is on display on all the TVs around the world. Q: Much of your work is done in a real, physical way — painting. How do you find your paintings translate to digital display on The Frame? Do you have plans to work with other mediums in the future? It works great. I scan all my artworks into a high-resolution digital format for The Frame, and it looks close to a real-life painting. While I have no plans to change the way I paint, I would love to turn my paintings into 3D works of art — really big public ones — in the future. Q: How has your own artwork evolved as technology advanced? Are there any notable changes to your work that were deeply impacted by innovations in technology? With the rise in blockchain technology and the new thing of being able to ‘own’ digital art now via NFTs, digital art is really having its heyday. As an artist, it is a great thing. I’ve been creating digital art a lot more and particularly when working on my own NFT collection “MulgaKongz.” By creating art on a tablet, I can work anywhere — at the beach, on a boat or in a motor vehicle. It’s very convenient. In terms of displaying the artwork, digital displays like The Frame provide colors that are super vibrant with all the details on full display. The colors can sometimes even be more vibrant than the real-life paintings so that they appear supercharged. A lot of the times when the artworks are displayed on The Frame, they are larger than the real-life version, and a lot of the details are more noticeable too, which can be more impactful than the real-life smaller versions. Q: What three pieces of yours would you recommend for users to display on The Frame? It really comes down to personal preference, but I can tell you that last month, my most popular artwork in the Art Store was the Clifford King of the Point. It’s a painting of a big, bearded dude, standing with his surfboard on my local beach, and he is surrounded by goofy looking seagulls. It’s summery, fun and colorful. ▲ Clifford King of the Point (2020) The second most viewed artwork of mine last month was a colorful collage style artwork titled Under the Sea. It features coral, fish with moustaches, bearded pineapples and octopus tentacles. I originally drew this artwork for a chain of Poke Bowl restaurants in my hometown of Sydney. ▲ Under the Sea (2018) Another one of my favorite artworks in the Art Store is titled Cactus Brothers. It’s a painting of two cactus characters wearing sombreros under a starry night sky. They are in the desert surrounded by cacti and palm trees, and an oasis style lake is in the background. It was an artwork, which I was commissioned to paint for a cactus-loving collector of my art. ▲ Cactus Brothers (2021) To see more of Mulga’s artwork, head to the Samsung Art Store in The Frame. View the full article

In the game world, we can become captain of a warship or the world’s fastest racer. Gamers enter their own unique virtual space via a screen. Samsung Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen has introduced a new world for gamers. How was this innovative gaming screen invented? To learn more about the entire development process from concept design to development and commercialization, Samsung Newsroom sat down with three experts who strived to create the masterpiece, Odyssey Ark: Hyun Mook Choi, who successfully turned his Odyssey Ark concept into the final product, Jisoo Kim, who worked on product design to give gamers the best gaming experience possible, and Kyuseong Lee, who designed various features to enhance game experience. ▲ (From left to right) Kyuseong Lee in Future Planning Group, Jisoo Kim in Design team, Hyun Mook Choi in Future Planning Group of Samsung’s Visual Display Business The Start of Odyssey Ark: Offer “A Unique Gaming Space Where Gamers Can Stand Out” Along with vertical Cockpit Mode, Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen boasts an unrivalled, overwhelming presence. The completely new form factor came from the desire for space. “I drafted the concept of Odyssey Ark thinking that everyone might have had a dream of creating their own arcade with their favorite game device.” Hyun Mook Choi, who first designed Odyssey Ark’s concept, recalled the time when he came up with the idea. Jisoo Kim said the product design was inspired by his six-year-old boy making a fortress for his own space. He thought a flexible screen could satisfy gamers’ unique desire for their own space. They found common ground in space and refined the concept. “In the early stages of design, we found through interviews that most game lovers wanted to have ‘a large screen that can wrap tightly around them,’” said Choi. “Gamers crave a special screen providing a great presence in their room and from that we set a goal of creating a product that gamers would want to show off.” The difference of home gaming from home theater and home office is that it should offer “a fun escape from daily life” rather than blending in with it. “That is why we thought a rotating 55-inch 1000R curved gaming screen could mesmerize gamers with a completely different form factor,” said Kim. “Odyssey Ark was developed with a sophisticated and overwhelming design to make users feel that they can win with this gaming screen. Visual excitement was also added by allowing users to dynamically rotate the screen in any direction.” “When devising the product plan, we paid attention to the fact that the gaming market is no longer about simply playing, but it has grown across the platform by absorbing every entertainment element, including visual aspects and increased interaction.” He proudly explained, “From the very beginning, Odyssey Ark was positioned as a ‘game changer’ to pioneer a new market.” Built for Gaming! Back Story Behind Designing Convenient Features To Meet Individual Needs Gamers have warmly welcomed Odyssey Ark because it seemed to read their mind. Kyuseong Lee, a gaming enthusiast and part of the Future Planning Group, joined the project and came up with ideas. “I first thought about what makes me feel uncomfortable during gameplay and made efforts to reflect the game pattern of players and their lifestyle types,” he said. In combination with its incredible picture quality, the Odyssey Ark has become “a true gaming screen for gamers” with its analysis of gamers’ usage patterns and new gaming features, such as Flex Move Screen, Multi View and Ark Dial. The most essential part in product development was the picture quality technology. “We adopted the same processor used in the best-quality TVs for gamers who spare no expense to play a game smoothly with incredible picture quality,” Lee said. Combined with 4K resolution, the huge display features the best gaming specifications with a 165Hz refresh rate and 1ms response time (GtG). In fact, it is the first 55-inch gaming screen that supports a 165Hz refresh rate. Hyun Mook Choi, who designed Flex Move Screen, highlighted the purpose of product development saying, “Most gamers like multitasking, so they keep changing where to place the main monitor on their desk and adjust the screen size and ratio based on what to play.” Flex Move Screen allows users to choose a perfect screen size between 55- and 27-inches, as well as the screen ratio between 16:9, 21:9 and 32:9. In addition, it also helps users find the most comfortable posture by adjusting its screen position within a large, 55-inch screen. Ark Dial, the exclusive controller for the Odyssey Ark, was designed for gamers who continuously adjust settings to save time and find shortcuts. Users can easily change the screen layout and setting with Ark Dial as well as quickly and simply control Multi View. “The internal test shows that Ark Dial drastically reduces the setting time from about one minute to five seconds,” said Kim. “For the Ark Dial test, we even rented acquaintances’ luxury vehicles and tested how smoothly it rotates and response time of the jog dial.” In addition, the Odyssey Ark introduces overwhelmingly immersive sound with Dolby Atmos based on a 60W 2.2.2 channel and Sound Dome Tech. Choi got insight from reviews involving professional gamers, T1. “Contrary to our thoughts that all gamers would like to play a game wearing a headset, they prefer to use speakers. This clearly shows that a perfect sound direction and lifelike gaming sound effects are particularly important.” said Choi. “That is why the Odyssey Ark offers multi-channel speakers and additional woofer.” Continuous Studies and Testing To Create Totally New Product Concept Inventing a new product means continuous testing, experiments and studies. Moreover, strengthening the large screen’s usability on the desk was a daunting task. They adopted 1000R curvature to optimize the near-field viewing angle of the 55-inch display. A thin plate for the bottom part helps gamers efficiently use space even with the large screen. Kim explored more than 500 videos on gaming room decorating and game-related documentaries to learn how gamers decorate and organize their space. “To develop an unprecedented 55-inch 1000R curved gaming screen, I watched videos that carry gamers’ daily life and analyzed their lifestyle,” he said. Then, they created product mockups by using a form board and viewed the screens with projectors to find the perfect screen size and curvature as well as to realize the ambition of vertical Cockpit Mode. Lee conducted a two-week review involving heavy gamers in the U.S. and studied every detail of gamers’ needs regarding features and interfaces. “During the four-day business trip I had to deal with real-time issues and responses day and night. But it was such a meaningful time that I even forgot how tired I was!” Lee said. Any new feature requires significant time and effort as many people from different departments work together to verify UX, GUI, compatibility with conventional features and quality control. “I think it is the first project in which so many people from different departments joined together for a single product,” said Choi. “It is incredible that every single person actively participated in the project.” Odyssey Ark Is Finally Here. So, What’s Next? The Odyssey Ark surprised the world with its best-in-class gaming screen. But when asked about the next plan, every expert uniformly said, “This is only the beginning.” Lee said, “The ark is in the early stages. We will continue to update the product by reflecting gamers’ preferences.” Kim added, “I would like to overcome physical limits and create a better screen.” Choi shared his ambition saying, “We will do everything possible to allow users to seamlessly immerse themselves in any game with the Ark.” Going forward, the Odyssey Ark will continue to open new possibilities for gamers. View the full article

This month in San Francisco, the 2022 Samsung Developer Conference (SDC) spotlighted some of Samsung’s best and brightest minds across tech, marketing and product fields, sharing a compelling vision of the future, showcasing the transformational technologies that will improve consumers’ daily lives and giving users more time to focus on what matters most. With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before. ▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future. Opening: A Seamless, Frictionless Experience Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.” ▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022. Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.” A Home That Learns and Adapts Through SmartThings Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung. ▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem. Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website. Matter: A Truly Harmonious Household Experience At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality. ▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration. By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough. Industry Collaboration Making Device Ecosystems More Open ▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program. Continuing with the theme of interoperability, Mark Benson, U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson. The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said. The Expanding Role of Bixby Anil Yadav, Head of Bixby Lab at Samsung Research1 America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.” ▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio. Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever. Premium Security and Privacy for an Integrated Household ▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix. Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik. A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.” In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik. A More Vibrant Content Ecosystem Than Ever Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes. ▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network. Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC. Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022. Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising. “Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said. Tizen’s Global Conquest ▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications. Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications. Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries. “Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.” One UI 5 and the “Your Galaxy, Your Way” Philosophy Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5. ▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy. “On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.” Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode. A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds. “I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research. In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub. ▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research. Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.” Closing: Building a More Sustainable Future With Samsung To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation. ▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies. “I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.” Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions. “By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious. Watch the video below to see the complete recording of the SDC22 Keynote.  ▲ Attendees explore the latest Samsung products at SDC22 booths. 1 Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division. 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As it continues to innovate for users, Samsung Electronics is gearing up to present its latest developments at the Samsung Developer Conference 2022 (SDC22). At the conference, Samsung showcased the updates to its software, services and more, aiming to improve the overall user experience. To learn more about some of the ideas behind these developments, Samsung Newsroom sat down with four SDC22 speakers to hear more. As people become increasingly more health-focused, tech industry realized the value in pursuing projects that help individuals monitor their health and fitness. Principal Engineer Jinwoo Song from Samsung Research’s Data Research Team explained how Samsung Health Stack project helps developers and engineers optimize app development and more. Q1. What does Samsung Health Stack do and what benefits does it ultimately provide? Samsung Health Stack is an open source project that provides help in conducting research related to digital health using wearable devices, developing applications needed and creating tools for backend server and analysis in Android and Wear OS environment. By utilizing Samsung Health Stack, IT developers and engineers can save time and cost needed for developing the right environment, and researchers can focus more on conducting research studies that utilize new digital data. I believe that such convenience for development will be a great foundation for various forms of digital health care research and new data-based technologies. Q2. What was the focus of the open source when designing Samsung Health Stack? We designed it by analyzing the user experience of everyone involved in healthcare research so that the solution can accommodate the entire process of recruiting participants, collecting data and analyzing data. When there were some difficulties during the course of the development, we found solutions through health care-related cooperation with many research institutions. In addition, we made effort to provide the structure that can continue to be scaled up to handle new forms of data and devices that become the interest of digital health researchers. In particular, we’ve designed the structure so that only certain necessary parts can be selected and expanded for use in order to enable application in various cases that go beyond clinical research, such as the area of care, etc. Q3. What do you think the direction of development will be going forward for data-based health-care technologies? Due to the technological advancement including AI, and the transition to aging society, the digital technology that centers on consumers and data is becoming more important in the field of health care. In order to respond to such changes, it is important to have the capability to safely manage and precisely analyze various data on users. We believe that a world in which everyone will be able to receive customized, optimal health care solutions with data on users’ everyday life will come in the future. We’ll continue to make effort to develop technologies and products to make this possible, and we look forward to seeing many developers participate in this effort. In order to create the best product experience, Samsung’s One UI platform offers a simple and intuitive interface across all of its devices, putting the user at the center of its unified device experience. Content Strategist Josh Ross from Samsung’s Core UX Group of MX Business shared the inspiration behind One UI and how it was created with users in mind. Q1. What is One UI and what experiences does it provide to users? One UI is the unified platform for Samsung Galaxy products, from phones and tablets to watches and Galaxy Books. It creates a single, seamless experience that empowers users to get the most from their Samsung products. Q2. To create an intuitive and easy-to-use interface for users, One UI adheres to four key principles: simplicity, effortlessness, consistency and authenticity. Can you explain why these principles are important for development of One UI and how you think this enhances the mobile experience for users? You need principles so you can be sure your design is heading in the right direction. We’ve chosen these four principles because they put the focus on the user, which is what we always want to do. Simplicity helps users focus on what matters. Effortlessness means that you don’t have to struggle to get things done. Consistency means that things work the way you expect them to, which helps to make things effortless. And authenticity is about creating experiences that feel natural, like a part of your own self-expression. When these principles come together, the result can be very powerful but also subtle. You don’t always notice all the work that goes into the design, and that’s actually good. The best design is almost invisible. Q3. Why are partnerships an essential part of One UI? What are the benefits of partnerships for One UI development? Partnerships are a huge part of the One UI experience. As good as Samsung is, we need the insight and expertise of others to deliver the best experience to users. Partnerships make apps like SmartThings and Samsung Wallet possible, so that you can do amazing things like control your car or your lights, make payments, board an airplane and so much more, right from inside One UI. Partnerships enrich our Samsung Health content with fitness expertise about everything from sleep coaching to body composition to mindfulness. Partnerships add flavor to your chats with GIFs from Giphy and Tenor, stickers, fun camera features on Snapchat and much more. Partnerships like the Global Goals app, a collaboration between Samsung and the UN, help bring awareness to important causes. We want to empower our users to do things the way they want, with the apps and services they love. Partnerships are a huge part of that. Q4. Going forward, what are some things users can expect from Samsung’s One UI? We have a lot of things we’re announcing at SDC this year, so I don’t want to give everything away, but you can always expect further refinement and improvement. We look at everything from icons and animations to how you organize and find things and so much more. We’re learning more and more from our users about how the foldable experience changes things, so keep looking for exciting developments in the area of unique features for the Galaxy Flip and Galaxy Fold. Samsung has also partnered with HealthTap to provide telemedicine services through its Smart TVs. Samsung’s Tizen, an open-source operating system, helped developers optimize the service for use on Smart TVs. Sean Park, Senior Product Manager from the Experience Planning Group of Visual Display Business, explained more about accessing telemedicine through Samsung’s Smart TVs. Q1. How did Tizen help with the development of this service? Samsung Electronics’ smart operating system (OS) Tizen provided the grounds for easy navigation on the large screen display. Tizen is very quick to deploy as evidenced by what we were able to achieve in three months’ time. Q2. What are the benefits of accessing telemedicine services through Samsung Smart TVs? Everything nowadays has gone remote. We want to provide Samsung users with a more convenient way to access medical care, which is telemedicine. Samsung’s collaboration with HealthTap allows you to see a doctor through a large screen from the comfort of your home, creating a more immersive telehealth experience. If you want to access services including mental health counseling, you can do that with Samsung Smart TVs. For those who are a bit older and whose vision makes it difficult to use a small mobile screen, or for those who need to hold small children while consulting a doctor, they can easily access telehealth services through Samsung Smart TVs. We want everyone to be able to easily see a doctor from home, which we believe is not only convenient but necessary. Ultra-wideband technology (UWB) has been recently gaining more and more attention in the smart device industry. Principal Engineer Haeyoung Jun from Samsung Research’s Standards Research Team talked about the importance of standardization of UWB and how it could shape the future of the industry. Q1. What is the role of the FiRa Consortium that Samsung Electronics established in 2019 with key industry players, and what specific activities does it do? The FiRa Consortium develops the interoperability standard and certification program to enable consumers to use services powered by Ultra-wideband (UWB) technology in smart devices across devices made by different manufacturers. After the FiRa Consortium was initially established by only a few companies, including Samsung Electronics, there are now more than 115 member companies participating in defining the interoperability standard together. Furthermore, FiRa is exploring various applications that utilize UWB, and is cooperating with multiple standard organizations across various industry verticals for the standardization of these applications. Q2. We’d like to know why UWB technology is gaining attraction again recently and how it is moving forward. As many service providers and manufacturers investigate use scenarios utilizing relative location information obtained by direct communication among devices without heavy infrastructures, the barrier to implementing UWB technology and applications have been lowered. Along with Samsung Electronics, global companies are also implementing UWB into their devices. As the number of UWB enabled products increases in the market, there will be motivation to install UWB infrastructures as well. We anticipate that, if just one or two game-changing UWB applications emerge in the market, the UWB ecosystem will expand rapidly. Q3. We’d like to know what the new era of wireless communications envisioned through UWB technology standardization would look like in detail. UWB technology allows your own devices to detect the location, including distance and direction, of other UWB devices in proximity. It also enables the secure data transactions among devices as well as secure internal interfaces, therefore UWB can provide different type of location-based services that GPS is unable to. For instances, UWB brings the same effect as tagging NFC to a reader even with the smartphone placed in a pocket or bag. With the standardized UWB technology, consumers will be able to access new convenient services across multiple verticals. View the full article

Samsung Electronics Co., Ltd. held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung. During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives. “At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.” Connecting Platforms and Devices With Calm Technology Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music. The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future. Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November. As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix1 is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind. Personalized Services for Better Experiences In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs2 and mobile devices — reached 100% growth in viewership,3 and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever. After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience. Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs. Your Galaxy, Your Way With One UI 5 By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.4 Future-Forward Investment and Research Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation. The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development. Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com. 1 Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later. 2 Samsung TV Plus is available for selected Samsung Smart TVs only. 3 Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021 4 Available on Galaxy Watch4 series and Galaxy Watch5 series. View the full article

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Samsung Electronics today announced a partnership with leading international ODM (Original Development Manufacturing) companies such as Atmaca, HKC and Tempo — a collaboration that will enable non-Samsung smart TV models to use Tizen OS for the first time. New TVs from Bauhn, Linsar, Sunny, Vispera and other brands1 will be available in Australia, Italy, New Zealand, Spain, Türkiye and the United Kingdom this year,2 allowing more consumers to enjoy a premium smart TV experience enabled by Tizen, an open source OS for Samsung Smart TV. The new smart TVs powered by Tizen follow the announcement of Samsung’s Tizen TV Platform Licensing program at the Samsung Developer Conference (SDC) in 2021. The licensing program allows other TV brands to take advantage of Tizen OS, which provides industry-leading smart features, content discoverability tools, apps and modern user interface for the ultimate smart TV experience. To support the seamless adoption of Tizen OS, Samsung collaborates with a selection of partners on content licensing and hardware optimizations. These partnerships give many TV brands access to a whole world of entertainment that Samsung Smart TVs exclusively provide, while also allowing Tizen to leverage its ever-expanding ecosystem to strengthen its offerings. Key features that the users of the licensed TV brands will gain access to include:3 Samsung TV Plus, Samsung’s free streaming TV and video platform that will allow users to enjoy hundreds of live channels, entertainment, news, shows and sports — for free. Universal Guide, allowing easy browsing and discovery of all content across different streaming apps, along with personalized recommendations so users can spend more time watching and less time searching. Bixby, a voice assistant platform that will provide users with more convenient way to explore smart TVs. Users can tell Bixby to search, watch, or perform various features. Since Samsung teamed up with the Linux Foundation to unveil the first version in 2012, Tizen OS has made an exponential growth over the past decade. To date, around 200 million people from 197 countries are using Samsung Smart TVs powered by Tizen, and, the number is expected to expand with the latest addition of Tizen-powered smart TVs. “2022 has been a memorable year for Tizen OS as we celebrate its 10th anniversary and the very first Tizen-powered smart TVs available from other brands,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Starting with these new Tizen-powered smart TVs, we will continue to expand the licensing program and introduce Tizen OS and its ecosystem to more products and brands around the world.” For more details, please visit www.samsung.com. 1 Tizen TV brands include Akai, Bauhn, Linsar (distributed by Tempo), RCA, Vispera (distributed by HKC) Sunny and Axen (distributed by Atmaca). 2 Akai, Bauhn, Linsar Tizen TVs are available as of September 2022 in Australia. Other brands will be available later in Q4 2022. 3 Available smart features may vary depending on country. View the full article

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Nowadays, the television is at the center of many households — but modern television sets have greatly evolved to achieve the level of technology seen today. To continue evolving with the times, Samsung Electronics is pushing the limits of what’s possible with advancements in display size, smart features and immersive experiences. To discuss these changing industry trends and the future of consumer preferences, Samsung Newsroom sat down with Kang-il Chung, Vice President and Head of Future Planning Group at Samsung’s Visual Display Business. Read on to learn more about how Samsung’s continuous TV innovations keep up with rapidly changing consumer lifestyles. View the full article

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