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Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, today announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world. “This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.” To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.” This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide. Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market. For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. About Warner Bros. Motion Picture Group Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release. View the full article

Start Date Aug 22, 2023 - Aug 22, 2023 Location Samsung Seoul R&D Campus View the full blog at its source

View the full blog at its source

View the full blog at its source

View the full blog at its source

As technology continues to advance and becomes more crucial to the creative process, the boundaries of art have grown to encompass digital illustration, animation, motion graphics and more. By blending the capabilities of technology with the beauty and diversity of art, creative professionals are harnessed with the power to make their creations more lifelike than ever before. Samsung Electronics’ ViewFinity S9, a 5K monitor for creatives, has set the standard for high-resolution monitors and empowered creative minds to unleash their best works. Samsung Newsroom sat down with two 3D designers at DEVSISTERS to explore how the ViewFinity S9 is helping them bring 2D characters to life. ▲ 3D Lighting/Compositing Artist Sangyi Kim (left) and 3D General Motion Graphic Designer Sena Yoo from DEVSISTERS Since its establishment in 2007, the DEVSISTERS have provided popular games and services centered on Cookie Run IP (Intellectual Property), including a mobile runner game, “Cookie Run: OvenBreak,” and a mobile RPG, ”Cookie Run: Kingdom.” Cookie Run games have a total of 200 million players worldwide. The DEVSISTERS plan to expand their business from mobile games to include PC, console and VR games, as well as TCG, animation and licensing in the future. Q. Can you briefly introduce yourselves and tell us about your roles in 3D design? Sangyi Kim: I am responsible for Lighting — creating natural light and shadows to spotlight 3D characters and objects. I also handle compositing — combining 3D elements and effects from different sources into a single cohesive image. During the Lighting process, I focus on color expression to enhance each character’s personality and charm. Sena Yoo: I am in charge of marketing content planning for 3D-based Cookie Run, 3D General Motion Graphic Design and Lighting. My major focus is on making 3D characters converted from 2D more dynamic with stories and motion graphics. Q. What was your most recent 3D creation using the ViewFinity S9? How was the experience? Sangyi Kim: As part of a collaborative project with Incheon International Airport Corporation, we recently had an exciting opportunity to create 3D content for the Media Tower in Terminal 1 at Incheon International Airport, to be on display until late August. The project required us to be meticulous as the content is displayed on a 27-meter screen, meaning that even the smallest imperfections can really stand out. Fortunately, the ViewFinity S9 enabled us to review the content and visualize how it would be displayed to accurately identify any aspects that needed to be improved. Sena Yoo: The Pivot feature was helpful when editing vertical videos as all we had to do was flip the monitor. I was concerned about the possibility of flickering and visual noise while displaying the content at a high resolution at the Media Tower. However, the ViewFinity S9 allowed me to check these issues in advance. What’s more, it was essential for the Cookie Run characters to have fluid and detailed motions to convey the joy and excitement of travel at the airport. That’s why the ViewFinity S9 was the perfect monitor for this project. Q. What are the differences between the ViewFinity S9 and other monitors you have used in the past? Sangyi Kim: Adding light elements such as contrast and depth is very important as this makes the characters more realistic. The ViewFinity S9 precisely presents colors and light the way it was meant to be seen, ensuring smooth color gradation and avoiding the color clumping common in other monitors. Another impressive feature is how the monitor precisely displays both the light and dark parts of an image without distorting the color. The difference is visible — the color expression and detail on the ViewFinity S9 is simply superb, and it significantly boosts productivity. Sena Yoo: ViewFinity is capable of showing the full spectrum of colors even in bright highlights or shadows. That’s the biggest difference I’ve noticed. When we’re applying final touches to the video, we could easily check for whiteout1 or overly dark areas in images with shadows before exporting. We could see the video as it was meant to be seen before playing it on the Media Tower. It helped a lot. Q. What is the most satisfying feature of the ViewFinity S9? Sena Yoo: I was satisfied with the ViewFinity S9’s 5K resolution, as poor resolution can reduce the details of an image. Furthermore, the monitor clearly defines highlights and shadows, enhancing the clarity of the content. Sangyi Kim: I love the flexibility of the ViewFinity S9. I can move the interface anywhere on the screen, meaning I have much more space to work with. On top of that, the monitor’s Matte Display effectively reduces reflections or glares from lights. I can focus on my work more comfortably without a light shade or a monitor hood. Q. Are there any other features you want to highlight? Sangyi Kim: Many 3D designers prefer CPU rendering rather than GPU rendering as it is more productive. As such, they prefer using monitors with Windows OS. However, I’ve noticed there are few monitors that support both 5K resolution and Windows OS. The ViewFinity S9 is a perfect choice for 3D designers who are looking for Windows OS compatibility. Sena Yoo: During meetings, we often share materials on a screen. Before, sharing screens was a hassle. But with the ViewFinity S9, we can conveniently share our work wirelessly on anyone’s monitor. Plus, the monitor is an all-in-one product that provides a variety of features for the creative process. Q. Is there anything else you would like to share about the ViewFinity S9 with designers? Sena Yoo: For designers, the monitor is a sketchbook and a paintbrush. They need to express everything on a monitor as if it were a sheet of paper. Therefore, a monitor and its resolution are critical factors to consider when working in the 3D art industry. I believe the ViewFinity S9 is an ideal companion for 3D designers, as it supports ultra-high 5K resolution and advances work efficiency. Sangyi Kim: I really believe ViewFinity was made with designers and creative professionals in mind. The colors are precise and the monitor is sleek and beautiful. It shines by itself. It gives you a real lift in terms of productivity. I can’t recommend it enough. 1 Whiteout: A phenomenon caused by extreme white areas, making objects hard to identify and distorting the perspective View the full article

Samsung Electronics today announced it is expanding its ViewFinity monitor lineup with the global availability of the 27-inch ViewFinity S9 (S90PC model). The launch of the ViewFinity S9 strengthens Samsung’s high-resolution monitor lineup following the introduction of the ViewFinity S8 (S80PB model) in June 2022 which featured an Ultra High Definition (UHD) resolution. The new ViewFinity S9 is optimized with all the tools needed in industries like graphic design and photography and also being named a CES Innovation Award honoree in 2023. “Our new 5K monitor is designed to deliver the highest performance and best experience for professionals in creative and visual industries,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “With the ViewFinity lineup, we will provide creatives with top-notch visual experiences, along with the lifelike color clarity and versatile connectivity they need to achieve the best in any project.” The new ViewFinity S9 offers a 27” screen with 5K (5,120 x 2,880) resolution for a workspace that’s over 50% bigger than other UHD monitors, with exceptional picture and text clarity. It allows for professionals to work on ultra-high resolution content without needing to zoom in, so they can view their projects in 5K while still keeping all their editing tools visible on screen. With 99% DCI-P31 and 218 PPI (pixels per inch), the ViewFinity S9 provides more saturated and vivid colors with crisper details, perfect for those who rely on visual fidelity.2 Furthermore, a typical brightness of 600 cd/m2 makes it easy to work in nearly any lighting environment. Samsung’s calibration technology helps users achieve the accurate color they want. During production, the monitor’s color is factory calibrated for incredible Delta E <21 accuracy immediately out of the box.3 The ViewFinity S9 uses the Smart Calibration feature controlled with smartphones,4 which is the first in the industry, and users can conveniently customize the ViewFinity S9’s screen for precise settings without expensive, complex calibration equipment whenever they want. Using the SmartThings app, users can choose to calibrate in basic mode for a quick and easy adjustment of white balance and gamma settings, or they can use professional mode for complete control of color temperature, luminance, color space and gamma settings. Users can start this process simply by pointing their smartphone camera at the ViewFinity S9’s screen, and after calibration, they can view a report detailing the adjustments made and the Delta E color accuracy. The ViewFinity S9 also supports its users with TUV-certified Intelligent Eye Care features to reduce eye strain, even over extended periods of use. Additionally, Samsung’s Matte Display limits light reflection and glare on the monitor, minimizing distractions while working. The visual performance of the ViewFinity S9 is enhanced by features designed to make professionals’ lives easier. The ViewFinity S9 features versatile connectivity for users of both Mac and Windows PCs, with Thunderbolt 4 and mini DisplayPort inputs in addition to USB-C. The Thunderbolt 4 compatibility allows users to charge devices with up to 90W of power and transfer data reliably at speeds up to 40 Gbps.5 The monitor comes equipped with a built-in 4K SlimFit camera that connects via pogo pin without additional cables or equipment. The camera’s high resolution delivers crystal clear quality for video calls on apps such as Google Meet. The camera tilts to fit the angle of your monitor, and Auto Framing6 keeps you visible and in-shot, even when you shift position. The ViewFinity S9’s slim metal design works for any space. With its ergonomic design, this product provides comfort and improves productivity by adjusting to almost any position or posture. A height adjustable stand matches the user’s eye level, and the screen can tilt to match viewing angles. In Pivot mode, the screen rotates 90 degrees, so users can read long documents with less scrolling. With VESA mount compatibility, users can save space and keep desks clutter-free. Embedded Smart TV apps give users the full TV experience when it’s time to switch to entertainment after work. Instant access to popular streaming apps and shows without a separate PC, built-in speakers with Adaptive Sound+ that automatically adjust noise levels and a remote control make this a well-rounded monitor for both work and play. The ViewFinity S9 will be available for purchase globally from June 26, 2023, with launch schedules varying by region. For more information about Samsung’s high resolution monitors and the full ViewFinity lineup, please visit: https://www.samsung.com/. Specifications S90PC Display Screen Size 27” Panel Type IPS, Flat Resolution 5K (5,120 x 2,880) Color Gamut DCI-P3 99% Brightness (Typical) 600 cd/m2 Refresh Rate (Max) 60Hz Response Time 5ms (GtG) Contrast Ratio (Static) 1000:1 Matte Display Yes Features Calibration Smart Calibration Intelligent Eye Care Adaptive Picture / Eye Saver Mode / Flicker Free Camera 4K (3,840 x 2,160), In-box Smart TV Apps Yes Gaming Hub Yes (KR, US, CA, BR, GB, FR, DE, IT, ES) Interface Connection Types 1 Thunderbolt 4 (90W) 1 miniDP, USB-C (3DN) Design Stand Type HAS / Pivot / Tilt Wall Mount 100×100 1 Color representation calculated in CIE 1976. 2 Color accuracy figures may vary based on the measurement device and the measuring point. Screen features may vary depending on system environment, such as computer components, duration of use, or other factors. 3 Factory calibration is measured for accuracy in sRGB under shipment conditions. Value may vary depending on the measurement environment. Users can find the factory calibration report in the on-screen display (OSD) settings. 4 Smart Calibration is available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later, and the second generation iPhone SE 2 or later. It requires the latest version of the SmartThings app. 5 Certain devices using MacOS 13 may have limited compatibility. 6 Auto Framing works when using the built-in applications. View the full article

It is no secret that Samsung Electronics — the global leader in TV manufacturing for 17 consecutive years — also has a strong presence in the soundbar market, boasting an impressive nine-year reign since 2013. The secret to Samsung’s success lies within a dynamic team of innovative engineers who are pioneering the way people consume content. At the heart of this change is Samsung’s advancement in artificial intelligence (AI) technology and the company’s use of AI to improve sound and picture quality across its screens. Following the first installment of this series about the significance of hardware innovation in achieving premium sound quality, Samsung Newsroom sat down with its engineers once again to take a closer look at Samsung’s remarkable AI features that helped create a state-of-the-art sound experience. Embracing AI for Sonic Perfection: Tuning Your Sound to Your Environment “Ironically, I don’t recall sound engineers being interested in AI in the beginning when we started seeing a boom in the technology,” said Sunmin Kim, Head of the Sound Device Lab, Visual Display Business at Samsung Electronics. But with an intuition that AI could help improve TV sound, the Sound Device Lab decided to get a head start, about six years ago, in exploring AI and its applications to sound technologies. Then, a shift occurred. With the advent of the Neural Processing Unit (NPU) and its application to Samsung’s flagship TVs, the possibilities of applying AI technology to TV audio were unlocked. The team fast-tracked machine learning for its TVs which led to significant early successes. Kim is confident that AI has and will continue to exponentially elevate the viewing experience by enhancing TV sound in numerous and profound ways. ▲ “AI plays a critical role in improving the user experience on our screens,” said Kim. Samsung’s advanced AI applications include a deep learning algorithm that distinguishes and separates the primary voice on the screen from other sounds. Before, an equalizer feature simply adjusted the high-, middle- and low-pitched sounds within humans’ audible frequency range — approximately 20 to 20,000Hz — to improve sound quality. The 2023 TVs and screens go above and beyond, providing deeper and greater details by analyzing content scene by scene and accentuating various audio elements including human voices, background music and sound effects. Additionally, this optimization process happens behind the scenes so that users can enjoy optimal sound effortlessly. SpaceFit Sound: Tailoring Audio to Your Space The listening environment and its acoustic properties must be considered to truly optimize sound from TVs. Samsung’s latest TVs come with the SpaceFit Sound feature that leverages AI technology to assess surrounding environments and ensure sound is appropriately adjusted. The feature utilizes the TV’s built-in microphone to automatically identify various factors present in the room, such as the distance between the TV and the wall as well as the room’s acoustic properties, to measure the reflection of the TV’s sound. AI is used to enhance the sound accordingly. ▲ SpaceFit Sound leverages AI to learn the acoustic properties of the environment and calibrates the sound accordingly. “Through continuous research and analysis, we found certain frequency patterns that are more susceptible to change based on a device’s surroundings, potentially impacting the TV’s sound quality,” said Kibeom Kim. “The built-in microphone identifies changes in acoustic properties and sound caused by factors like a carpet or an empty room to optimize sound regardless of the TV’s location.” “Traditionally, TVs use a set of dedicated sounds to check sound through the mic. SpaceFit Sound, on the other hand, utilizes real content to analyze viewing environments and modifies sound accordingly,” Kim explained. “The technology was designed not only for real scenarios but also real-time circumstances as the feature automatically and conveniently adjusts sound.” ▲ Samsung’s SpaceFit Sound has become the industry’s first technology to earn the Spatial Sound Optimization certification from VDE. In recognition of the company’s dedication to innovation and user-centric design, Samsung’s SpaceFit Sound also became the first audio technology to receive the Spatial Sound Optimization certification from Verband Deutscher Elektrotechniker (VDE) in 2021. Q-Symphony 3.0: Harnessing Hyperconnectivity for Three-Dimensional Sound Whether it’s through bigger screens or deeper acoustics, today’s viewers desire more cinematic experiences. Q-Symphony is a proprietary technology from Samsung that orchestrates a harmonious interplay between a TV’s speakers and a connected soundbar, resulting in a richer, more vibrant audio experience. As the name suggests, the feature allows two audio outputs to synchronize, similar to a carefully conducted concerto, creating a unified, immersive soundstage. More specifically, the soundbar plays primary audio channels, while the TV speakers add background and surround sounds to create a dynamic and three-dimensional audio experience. ▲ Q-Symphony allows soundbar and TV speakers to work in perfect sync, producing harmonious blends of sound for immersive experiences. Despite the apparent simplicity in concept, Q-Symphony leverages a wide range of AI technologies to produce and sync sounds with such accuracy. Any gaps in sound levels between the TV speakers and soundbar must be precisely synced to prevent unwanted echoes and achieve perfect audio harmony. Over the years, Samsung engineers have tirelessly worked to refine this technology. Q-Symphony 1.0, which originally utilized the TV’s top speakers, evolved into Q-Symphony 2.0, which controls all speakers with improved channel separation technology for a greater sense of depth and immersion. The latest Q-Symphony 3.0 takes sound to the next level by integrating the neural processor and AI-based real-time voice separation technology. This advanced Q-Symphony feature provides three-dimensional sound by distinguishing and optimizing various audio elements including voices, background music and sound effects based on the type of content and users’ volume settings. The resulting sound is a perfect replication of the audio track the creators intended. Samsung’s AI algorithm can also take the input signals and play them through multiple channels, whether it’s the soundbar or all the TV speakers, customizing each channel for powerful and dynamic sounds. In addition to content featuring Dolby Atmos or 5.1-channel audio, content with regular stereo channels can also be processed to create 20 individual channels. This means that any media can be delivered with exceptionally immersive sound quality on Samsung TVs and soundbars. ▲ “Q-Symphony is a revolutionary algorithm by Samsung that can masterfully synchronize audio volume and timing in perfect harmony,” said Kim. “The sound offered through Q-Symphony is so immersive that viewers feel as though they are physically present on set with so many different background sounds coming alive through the feature,” said Kim. Unifying Picture and Sound Experiences for Optimal Viewing Experiences Today, AI sits at the core of Samsung’s audio strategy with its applications extending across numerous products. This widespread adoption of AI has resulted in features like Q-Symphony and SpaceFit Sound that enrich the audio experience, alongside other audio technologies that breathe life into content through dialogue and movement. Additional capabilities include Active Voice Amplifier, which adjusts and improves dialogue clarity with the speaker and surrounding noise in mind, Human Tracking Sound, which dynamically reproduces the sound based on the position of the on-screen speaker, and OTS Pro, which creates a dynamic soundscape based on the movement of objects or the speaker on the screen. These features are the outcome of two symbiotic AI technologies: a content analysis model and a sound separation model. The neural processors work with both auditory and visual cues, among other signals, to create the perfect audio experience that syncs with what is happening on the screen. Despite the complexity of this process, Samsung was able to bring these features to life by forming a cross-departmental team of engineers and pooling resources across picture, sound and other departments. The Future of Sound: Reshaping Audio Experiences With Samsung’s Sound Device Lab ▲ (From left) Seongsu Park, Sunmin Kim and Kibeom Kim at the Sound Device Lab are on a mission to capture audio just as the artists intended. In the Sound Device Lab, there is a clear and unwavering goal that guides every innovation: recreate the original sound as closely as the artists intended, with consumers top of mind. AI is a critical tool that enables Samsung to do this. Sunmin Kim, who heads the Sound Device Lab, believes that sound is just one side of the coin: “The focus on sound quality is a given, but all innovations that made breakthroughs came from user-centric design. Sound settings and features need to be straightforward and user friendly.” Seongsu Park noted that 70% of TV sound comes from the product while the remaining 30% is shaped by the space in which the sound is played: “Our products will continue to leverage the latest measurement systems and AI algorithms to analyze space and sound settings for optimal sound quality.” On a final note, Kibeom Kim also shared the Sound Lab’s ambition in the era of multi-device sound experiences initiated by the Q-Symphony feature: “There is unlimited potential in Q-Symphony to produce audio that works in perfect harmony. We will continue to improve inter-device connectivity and enhance the feature for our users.” Samsung is committed to delivering premium experiences for consumers, prioritizing their needs through innovative products. With a strong track record as a market leader for 17 consecutive years, Samsung will continue to enhance the viewing experience and drive sound innovation. View the full article

Samsung Electronics today announced that it is displaying a masterpiece by Park Seo-Bo, a leading figure in contemporary Korean art, on The Wall All-in-One (IAB model) at New York’s iconic Rockefeller Center. As part of the “Origin, Emergence, Return” exhibition, Samsung has partnered with Johyun Gallery, combining the artistic brilliance of Park Seo-Bo with Samsung’s state-of-the-art Micro LED technology to bring an unrivaled viewing experience that pushes the boundaries of digital art display. Visitors can appreciate the art from Park’s iconic “Écriture” series on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork. This collaboration also marks the first digital rendition1 of Park’s artwork. Utilizing microphotography, the original artwork was captured in 56 segments in an ultra-high resolution and is shown by slowly zooming out from a magnified coin-sized area of the artwork. In this process, the work is imbued with movement and the complex texture of Écriture created with paint and traditional handmade Korean paper, Hanji, is fully brought to life, the entirety of which was perfectly captured by The Wall’s captivating display. “I wanted to highlight the intricate universe of the original artwork by adding a dynamic component into every corner of the painting,” said Park. “The Wall’s digital display masterfully renders the nuanced texture of Hanji and the fluctuating red hues under sunlight, revealing details that could have been easily overlooked with the naked eye.” Samsung’s The Wall All-in-One is powered by advanced Micro LED technology and has won numerous awards, including “2023 Best of Show” at both Integrated Systems Europe (ISE) 2023 and InfoComm 2023, the world’s leading AV and systems integration exhibitions. With its convenient installation process of using a pre-adjusted seam, it enables effortless customization to create the perfect ambiance for the displayed content, saving businesses time and resources. Plus, thanks to a sleek and slim design, it seamlessly fits into any commercial environment, making it the preferred choice for businesses looking to elevate their displays. The exhibition also features a media room with Samsung’s 85-inch Neo QLED 8K Signage (QPA-8K model), which presents Park’s artistic process through a series of videos and documentaries, providing viewers with a comprehensive overview of the artist’s unique vision and creative journey. Visitors at the Rockefeller Center will have the unique opportunity to see more than 40 pieces of Park’s artwork, including the digital exhibition on The Wall All-in-One, until July 23. “We are truly honored to showcase Park Seo-Bo’s extraordinary work through The Wall All-in-One, which beautifully highlights the artist’s mastery of color and texture,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to forge new partnerships and introduce innovative solutions that push the boundaries of display technology.” For more information on Samsung’s The Wall All-in-One, please visit http://smsng.co/B2Bsolutions. 1 Video Art Title: [1 OF 0], Directed by Jifan Park View the full article

Sound has the power to transform how we enjoy visual media, from movies to TV shows. Premium audio brings content to life by invoking emotions — complementing what is on screen and sometimes even foreshadowing what will come next. Sound adds depth and texture to the narrative, enhancing the viewer’s connection to the story unfolding. ▲ One of Samsung’s industry-leading anechoic chambers in Suwon is used to accurately evaluate the audio performance for various products. Samsung Newsroom sat down with Sunmin Kim and Seongsu Park from the Sound Device Lab within the Visual Display Business at Samsung Electronics to discuss the importance of audio in delivering a superior viewing experience as well as Samsung’s latest innovations in sound and picture quality.  ▲ Samsung’s sound engineers explain why audio is so important for the TV viewing experience and introduce some of the latest features based on artificial intelligence (AI). Bringing Content to Life Through Sound “Sound plays a very important role in making the content we consume immersive,” said Sunmin Kim, Head of the Sound Device Lab, Visual Display Business at Samsung Electronics. Be it romantic films, funny TV shows or even live sports broadcasts, Kim believes that a majority of the emotional impact from visual content is delivered through sound. “For example, it’s often the background music and sound effects that make horror films more terrifying. If you were to turn off the sound, many scenes wouldn’t be as scary. In fact, you may even find some scenes to be funny.” ▲ “The Sound Device Lab is committed to developing optimal solutions that deliver sound just as artists intended,” said Kim, Head of the Sound Device Lab, Visual Display Business. “Film, TV and music directors are all artists. And what’s important to me is that they work to amplify stories through sound effects and music,” said Kim. “The goal here at the Sound Device Lab is to deliver content to viewers as the artists intended.” This can be a daunting task because production and viewing environments tend to vary significantly. Seongsu Park, who oversees speaker development and audio evaluation in the Sound Device Lab, shared some of the challenges his team faces. “Audio for movies and TV shows, in general, are mixed to a reference level of approximately 85 decibels (dB), equivalent to volume levels found in a movie theater. However, at home, many viewers watch the content at lower volumes. According to our research, many TV viewers reduce the volume to around 60dB, and some even to 20dB, to avoid disturbing neighbors,” explained Park. This means that dialogues that would have been audible in the mixing studio may be indiscernible in the living room. Engineers must consider additional differences in consumers’ viewing environments such as curtains, furniture and other elements that might absorb or deflect sound waves. ▲ “We’ve moved on from front-facing speakers to speakers all around the TV,” said Park of Samsung’s Visual Display Business. The Sound Device Lab found solutions in the form of hardware and software innovations. From the hardware side, multiple smaller, specialized speakers were introduced to provide surround sound. The software side tuned these speakers to form a balanced audio experience and remixed the sound signals to ensure key sound factors are delivered to viewers. From Few, Front-Facing to Many, Everywhere-Facing Speakers TVs are usually limited to their set form factor when producing sound. Recently, this limitation has become increasingly restrictive for sound engineers as TVs have become slimmer from both the front and side. “In the past, huge front-facing stereo speakers were on each side of the TV screen. Current TV designs deny such placement,” said Park. “We were forced to dig deep.” ▲ TV designs have become thinner and slimmer, forcing sound engineers to get creative. The Sound Device Lab responded to the challenge by developing multiple smaller speaker units for its TVs and placing them away from plain sight. By arranging these units in different directions and coordinating the audio output, the team was able to simulate surround sound. This technology is further pushed in models that feature Neural Processing Units (NPUs), such as the Neural Quantum Processor found on select Neo QLED TV models, by unlocking features such as Object Tracking Sound (OTS). OTS identifies picture and audio objects on the screen in real time before matching, tracking and coordinating multiple speakers to create a dynamic three-dimensional soundscape. ▲ The latest Samsung TVs utilize a number of distributed speakers to offer a more 3D-like sound.1 To support slimmer bezels and flat-to-the-wall TV designs, sound engineers also had to reduce the physical size of the speakers. Speakers operate by physically pushing out air, so in many cases, speaker performance is directly affected by size. As the Sound Device Lab could not physically enlarge the speakers, it instead focused on the range of movement. “Let’s say the moving range of a speaker driver is 100. Using 50-70% of that range was considered to be sufficient. To respond to slimmer TV designs, however, we raised that range to 80-85%,” explained Park. “As we fit smaller but more efficient speakers in our TVs, we were not only able to accommodate the slimmer design, but we also ended up improving the collective sound performance.” ▲ A wide range of speakers are strategically positioned in recent Samsung TVs, including up-firing and side-firing hidden center speakers as well as woofers that bounce deep bass off the walls.1 Creating Perfect Balance From Every Angle While adding speakers resulted in a more immersive and dynamic audio experience, it posed another challenge. Sound engineers had to fine-tune and balance the multiple speakers to achieve a perfect blend of sound. With many speakers operating at differing frequency ranges and all facing different directions, tuning them to work in unison as a single balanced unit became exponentially difficult — but it had to be done. The effort started with gathering accurate data. In anechoic and semi-anechoic chambers, the Sound Device Lab members measured TV sounds from 323 different points, covering the entire range of TV viewing, for each of the settings until the frequency and volume balance was optimal. After that, they took each model to listening rooms and simulated various real-life living room settings to ensure the speakers were tuned to perfection. ▲ Direct sounds, sans echoes and reverberations, are measured and tuned at a total of 323 points by adjusting TV angles. This is an essential process in tuning each unit to an optimal sound balance. ▲ (Clockwise from the top left) The images represent the following: (1) a graph measuring Sound Pressure Level (SPL) by frequency band at a specific angle, (2) SPL in a specific frequency space, (3) SPL by distance for all frequency bands and SPL by frequency band at an angle from a specific direction and (4) a graph combining measurements from all 323 points. This is the process of finding a “Target Curve” that ensures even sound distribution within the human hearing range, tuning each speaker to deliver excellent sound quality from any angle. Future-Proofing Sound As the global TV market leader for 17 consecutive years, Samsung remains committed to innovating the TV experience. So, what’s next? “I was shocked when a colleague told me that the volume keys are the most frequently pressed buttons on a TV remote. This signals a clear inconvenience. So, it has become a vision of mine to remove the volume buttons completely from the remote control,” shared Park, expressing his desire to enable Samsung TVs to automatically adjust the volume based on surrounding noise. “Great technology produces and delivers accurate sound,” said Kim. “We will continue to incorporate our long-running expertise with newer technologies such as AI to create as close a reference sound as possible.” In the next part of this series, Samsung Newsroom will explore the role of AI in elevating audio performance and sound experiences. 1 Speaker locations may vary by model. View the full article

In the age of digital art, Samsung Art Store and the V&A (Victoria and Albert Museum, London) are working to create a harmonious connection between technology and creativity. Together, they have harnessed the power of the Art Store to make the V&A’s extraordinary collections available to art enthusiasts all around the world. Samsung Newsroom sat down with Marta Di Gioia, a member of the Brand Licensing department’s research team, to discuss insights into the visionary partnership. ▲ The V&A’s Ceramic Staircase ▲ The V&A’s Madejski Garden ▲ The V&A’s main entrance on Cromwell Road. Photo by James Medcraft Expanding and Spotlighting the Museum’s Collections Can you tell us about your role at the V&A? As a member of the Brand Licensing department’s research team, it is my responsibility to shine a light on the museum’s holdings. I cater to the specific research requirements of licensees while maintaining the distinctive aesthetic of the V&A brand, capturing the essence of the institution’s unique narrative and the creativity displayed across its collections. Collaborating To Enhance Access to Art and Inspire Creativity How has the partnership between the V&A and the Art Store evolved from its inception? Since 2018, this collaboration has broadly expanded access to art, enthralling art lovers and revolutionizing the way customers view the V&A’s collections. Together, the V&A and Samsung have unveiled more content and artworks — spanning centuries, continents and artistic movements so that customers can enjoy them from the comfort of their own homes. How do you choose appropriate pieces from the V&A’s expansive collection for The Frame? The V&A Brand Licensing team explores the museum’s magnificent archives for striking images and diverse selections of assets that resonate with the Art Store audience. Some pieces of art and design are simply perennial favorites. Others are chosen so that viewers can explore the background of each piece, unearthing narratives and storylines about the artist’s intentions. ▲ The Great Wave off Kanagawa, Katsushika Hokusai (1760–1849), Japan, about 1831 ▲ Design for a printed cotton, William Kilburn (1745–1818), England, 1788–92 Could you tell us about the “V&A: Ocean Treasures” curation for The Frame? “V&A: Ocean Treasures,” launching in July to celebrate summer, is an eclectic selection of art featuring the themes of marine flora and fauna, romantic seascapes and glamorous holidays. The images in this collection span photography, illustrations, watercolors and oil paintings, embodying the artistic style and techniques of the different centuries in which they were created. ▲ The Brig on the Water, Gustave Le Gray (1820–84), France, 1850s ▲ Discomedusae – Jellyfish, Ernst Haeckel (1834-1919), Art Forms in Nature, Germany, 1899-1904 ▲ L’Immensité, Gustave Courbet (1819–77), France, 1869 How does the V&A’s licensing program build upon the museum’s mission to make art accessible to all and inspire creativity? The V&A’s award-winning licensing program began over 25 years ago and currently has more than 95 licensees worldwide. As we illuminate our collections by supplying tailor-made research, supporting design processes and shining a light on the fascinating story behind each artwork, we strive to make the museum’s celebrated holdings more accessible to a new and wider audience. ▲ Design for a printed cotton, William Kilburn (1745–1818), England, 1788–92 Out of the more than 20 works of art selected for the Art Store, which three pieces look the most impressive on The Frame? “Tiffany 3” by Nigel Quiney, “London by Gaslight” by Paul Martin and the Victorian collage of seaweed specimens are some of the most impressive pieces from the V&A’s Art Store portfolio as they perfectly capture the breadth of the museum’s collections. ▲ Tiffany 3, Nigel Quiney, London, 1968 “Tiffany 3” is a 1968 pattern for wrapping paper by English designer Nigel Quiney (b.1939). Quiney’s psychedelic patterns epitomise vibrant Pop Art from the era of Swinging London through his use of psychedelia, as well as Art Nouveau and Art Deco influences. ▲ London by Gaslight, Paul Martin (1864–1944), London, 1896 “London by Gaslight” is a monotone photograph by Paul Martin displaying Piccadilly Circus at night in 1896. This image is part of the extraordinary Royal Photographic Society Collection — a significant component of the V&A’s world-class photography collection partly showcased in the museum’s newly expanded Photography Center. ▲ Seaweed specimens, Britain, 1878 “Seaweed Specimens,” a collage of pages from a Victorian scrapbook, is featured in July’s “V&A: Ocean Treasures” collection. The scrapbook is particularly interesting because it includes 30 sheets of well-preserved pressed seaweeds with each specimen named, reflecting the interest in amateur botany that developed in the 19th century and giving us a view of leisure pursuits and domestic pastimes of the time. Preserving Art of the Past While Paving the Way for Art of the Future What impact do you think recent technological advancements have had on the art world? Recent technological advancements have broken down geographical barriers, allowing museums and galleries to digitally showcase their collections to a worldwide audience, while virtual reality and augmented reality have revolutionized traditional exhibition spaces. This blurring of the physical and digital realms has enriched the viewer’s engagement, making art more accessible and engaging for all. ▲ Typhoon, Nigel Quiney, London, 1969 What part does digital art and design play in the V&A’s permanent collections? With a forward-thinking vision, museums are spearheading innovative initiatives to captivate and immerse visitors in the realm of digital artistry like never before. The V&A recognizes the profound impact of digital art and design on contemporary culture and seeks to showcase and celebrate their significance within its diverse collection. The transformative power of technology can shape contemporary artistic expression, foster dialogue and inspire visitors to explore the intersections of art, design and digital innovation. Visit the Samsung Art Store in The Frame to explore more of the V&A’s collection. Images © Victoria and Albert Museum, London View the full article

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Samsung Electronics today announced the addition of SeeColors mode on its 2023 TV and monitor lineup.1 The newly added accessibility feature provides various color settings based on degrees and types of color vision deficiency (CVD),2 offering an improved viewing experience. SeeColors mode provides nine picture presets so users can select the option that is most suitable for them. The feature adjusts red, green and blue levels to ensure viewers can easily distinguish colors on the screen depending on their degree or type of CVD. Originally released as an application in 2017, SeeColors helps those with CVD enjoy their screen as it was meant to be seen. Now, integrated in TV and monitor accessibility menus, this feature is more readily available to users. For consumers who have already purchased a 2023 model, a software update will be available to add SeeColors to the accessibility menu. Samsung has earned “Color Vision Accessibility” certification from TÜV Rheinland,3 in acknowledgement of SeeColors mode’s ability to help those with CVD better enjoy content on Samsung screens. This recognition builds on Samsung’s commitment to accessibility, under the vision of “Screens Everywhere, Screens for All.” “We are thrilled to introduce additional accessibility features, including SeeColors and Relumino mode, in our 2023 TV and monitor lineup to assist individuals with color blindness and low vision,” said Seokwoo Jason Yong, Executive Vice President of Visual Display Business at Samsung Electronics. “Under the vision of ‘Screens Everywhere, Screens for All,’ we will continue to innovate and bring inclusive technologies closer to our consumers.” For more information on Samsung’s accessibility features, please visit www.samsung.com. 1 SeeColors mode is available on Samsung’s 2023 TV and monitor lineup, including the Neo QLED, QLED, OLED, Smart Monitor and the G95SC gaming monitor. 2 This feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of any disease or medical problem. Any information found, acquired or accessed through this feature is made available for your convenience and should not be treated as medical advice. 3 TÜV Rheinland, headquartered in Cologne, Germany, is a globally renowned testing organization that offers quality and safety certifications across various industries. The “Color Vision Accessibility” certification was awarded on June 7, 2023. View the full article

Samsung Electronics once again showcased its unparalleled technical expertise and innovation at InfoComm 2023, North America’s largest audiovisual trade show. The event took place in Orlando, Florida, from June 14 to 16. Below are highlights from Samsung’s booth at InfoComm 2023. ▲ Samsung Electronics won a total of seven awards at InfoComm 2023. Everyday Sustainability With Samsung Signage Solutions Sustainability is at the core of Samsung’s innovative signage solutions. Samsung’s commitment to sustainability was recognized by System Contractor News (SCN), a leading audio and visual publication, with the Installation Product Awards for Most Innovative Sustainable Product Strategy, highlighting Samsung’s efforts to provide exceptional environmental strategy in the signage industry. In addition, The Wall All-in-One and 2023 Smart Signage (QMC Model) have become the first signage models to receive carbon footprint certifications from TÜV Rheinland.1 ▲ Samsung Booth visitors were welcomed by The Wall All-in-One, a 263-inch ultrawide 8K resolution screen, which played videos featuring Samsung’s sustainable future signage technologies. ▲ Scott Griggs, Managing Director of TÜV Rheinland, and Hyeong-gyu Park, Head of Enterprise PM Group for Samsung Electronics North America & LATAM, took part in the carbon footprint certification ceremony for Samsung’s new The Wall All-in-One and 2023 Smart Signage QxC Series. ▲ Samsung’s environmental strategy was awarded Most Innovative Sustainable Product Strategy in SCN’s Installation Product Awards. ▲ In an automotive showroom featuring The Wall, visitors could experience the enhanced contrast and increased brightness of the display and learn about the low-reflection film that minimizes light in different conditions. The Wall for Virtual Production: Redefining Virtual Content Creation One of the showstoppers at InfoComm 2023 was The Wall: a customizable modular display solution that offers high-resolution immersive viewing experiences. The screen has been used in diverse environments including traffic control centers, automobile design centers and product launch events. At this year’s event, Samsung collaborated with Lux Machina, a pioneer in virtual production and ICVFX (In-Camera Visual Effects), to showcase the capabilities of The Wall for Virtual Production. ▲ The Wall for Virtual Production enables studios to streamline content production by leveraging ultra-large LED walls and real-time visual effects technology (left). The Wall for Virtual Production can be stacked or hung on a wall (right). Empowering Businesses With Industry-Specific Display Solutions At InfoComm 2023, Samsung presented its ever-expanding lineup of display solutions for various industries, ranging from corporate and retail to education, sports, hospitality and beyond. ▲ The recently launched 130-inch LED All-in-One (IAC Model) for corporate display solutions captivated attendees with its convenient installation process — a pre-assembled frame kit allows users to install the display by simply hanging it on a wall. Samsung offers personalized options to help retailers meet customers’ unique needs — from kiosk solutions, now available on Windows OS, to touch displays. ▲ With enhanced usability and convenience through an all-in-one solution, Samsung Smart Signage products (QxC Series) received the 2023 Best of Show award from Digital Signage Magazine, the official media partner of InfoComm 2023. ▲ With no PC necessary, retailers can manage content, accept orders and process payments with ease using Samsung Kiosk. The solution received Digital Signage Magazine’s 2023 Best of Show award. At InfoComm 2023, Samsung continued to make strides in the education sector with its remarkable retail display solutions. The award-winning Interactive Display (WAC Model) based on Android OS was recognized as the Most Innovative Collaboration Product in SCN’s Installation Product Awards, empowering educators and businesses with its cutting-edge features, software and connectivity. ▲ The Interactive Display (WAC Model) once again won Most Innovative Collaboration Product in SCN’s Installation Product Awards. Samsung is one of the most recognized display solutions providers in the sports space, exemplified by the world-famous Infinity Screen at SoFi Stadium and the latest LED solutions at Citi Field and Minute Maid Park. At InfoComm 2023, Samsung showcased the Outdoor LED Signage XHB Series which received the BEST Awards for Outdoor Displays from audio and visual publication Commercial Integrator. ▲ With increased power efficiency compared to its predecessor, Samsung’s XHB Series offers an impressive peak brightness of 8,000nits, providing clear visibility under direct sunlight, and supports flexible installation options. ▲ Samsung displayed its commercial hospitality TV and projector solutions that enhance guest experiences, reflecting the increased interest in luxury and boutique design hotels. Samsung Electronics, a global signage market leader for 14 years, has catered to the unique needs of various industries, pushing the boundaries of visual excellence and customer satisfaction through its display and signage solutions. Through InfoComm 2023, Samsung reaffirmed its position as a commercial display market leader. Samsung will continue to redefine visual experiences across industries through exceptional signage solutions. ▲ Samsung received the rAVE 2023 Readers’ Choice Awards for Favorite Display Brand. ▲ InfoComm 2023 was held at the Orange County Convention Center in Orlando, Florida. 1 TÜV Rheinland is a globally recognized testing body based in Cologne, Germany that provides quality and safety certifications across multiple industries. View the full article

Samsung Electronics held its latest Unbox & Discover 2023 on June 6 in Sao Paolo, Brazil, introducing the latest Smart TV and Soundbar portfolio alongside an exciting collaboration with the e-Sports giant, LOUD. This partnership is set to connect Brazilian gaming fans with the latest in e-Sports and provide ultimate gaming experiences through the all-new Neo QLED 4K Gaming TV. ▲ WW Kim, President of the Consumer Electronics Division at Samsung Electronics Brazil, welcomes attendees to Unbox & Discover 2023 At the core of Samsung’s partnership with LOUD is the concept of providing screen options that match the preferences of every user — a goal that is also at the heart of the new 2023 TV and display solutions portfolio. There is something for everyone in Samsung’s latest lineup: From the Neo QLED 8K category that features the apex of screen technologies for revolutionary viewing experiences to the Crystal UHD TV that marries ultra-high-resolution screen quality with design elegance. ▲ Samsung Brazil’s collaboration with LOUD will feature two squads of e-Sports athletes as well as influencers representing Samsung in various competitions and events Bringing Brazilian Fans Closer to the Community They Love Featuring screen technologies for optimized gaming performance, Samsung’s TV lineup helps game enthusiasts all over the world make the most out of the games they love. As such, it’s a natural choice for Samsung to partner with Brazilian professional e-Sports and entertainment organization LOUD to help gamers access even more of their favorite titles. The partnership is set to showcase a range of focused campaigns and exciting activations with two squads of local gaming influencers going head-to-head at fan-favorite games made even more compelling with the outstanding performance of Samsung’s latest TVs and monitors. The Neo QLED Gaming TV squad will consist of pro gaming athletes from LOUD’s VALORANT team while the Odyssey Squad will include local League of Legends influencers. Unique Functionality for Fluid Display Experiences Another highlight from Unbox & Discover 2023 was the announcement of the Samsung Neo QLED 4K Gaming TV (QN90C), a new member of the Neo QLED 4K lineup available in 43-, 50-, 55- and 65-inch models. Fitted with an enhanced Neural Quantum Processor 4K that features AI and 20 neural networks exclusive to Samsung and a Super Ultra-Wide screen available in multiple formats, users can enjoy premium gaming experiences even when upscaling content. With up to 144Hz1 in the 43- and 50-inch models, the TV’s panel Mini LEDs create the ideal viewing environment to watch and play with maximum fluidity. The Motion Xcelerator Turbo Pro2 feature also ensures high performance during matches, with low response time and 4K images on any of the four HDMI 2.1 ports. ▲ An illustrative concept image of the all-new Neo QLED 4K Gaming TV QN90C The Neo QLED 4K Gaming TV’s processor converts any SDR content to HDR using Deep Learning technology, ensuring all scenes feature accurate luminosity and brightness. In addition, FreeSync Premium Pro2 and Quantum Dot technologies deliver 100% color volume,3 while Dolby Atmos4 technology paired with Sound in Motion Plus2 offers truly immersive sound. Alongside these functionalities, the NeoSlim Design2 of the TV ensures cinematic, distraction-free gameplay experiences. “I got to know about gamers and the products that serve both users looking for high-investment hardware and those who want more affordable options. The highlight of the event was LOUD’s sponsorship announcement with Samsung,” said Raphael Batista of Meu PlayStation. Paulo Barba of Barba Sou Eu added, “There was also a lot of emphasis on the gamers’ part, and I was happy to know that the presence of the Gaming Hub is so relevant today.” The Next Evolution of Samsung Smart TVs and Display Solutions  ▲ Unbox & Discover 2023 in Brazil introduced the latest TV and display products from Samsung, including interactive hands-on experience zones. Apart from the Neo QLED 4K TV, Samsung’s Unbox & Discover 2023 showcased other products from the latest 2023 Smart TV and Soundbar product line, including the Neo QLED 8K, Samsung OLED and QLED TVs and Crystal UHD 4K models. A major highlight of the lineup, the Samsung Neo QLED 8K5 features cutting edge innovation for large screens with outstanding sound performance from Dolby Atmos. The 85-inch model (QN900C) features groundbreaking Mini LED technology, 64 AI-powered neural networks in its Neural Quantum Processor 8K6 and SDR to HDR conversion for upscaling. The Samsung OLED 4K (S90C) features 20 neural networks for optimal image upscaling and an AI-powered Neural Quantum Processor 4K that scans and improves on-screen brightness and depth for lifelike, 3D viewing experiences. Among the new models announced as part of the UHD lineup, the Crystal UHD 4K (CU8000) is a stand-out Smart TV featuring Dynamic Crystal Color for new levels of color display in ultra-high resolution. Samsung also showcased the latest smart features of its Lifestyle line, including the all-new 2023 models of The Frame, The Serif and The Sero TVs as well as The Freestyle and The Premiere projectors. ▲ Unbox & Discover 2023 attendees learn about all the latest innovations and products. A Step Forward Into the Future of the Samsung Smart TV Unbox & Discover 2023 attendees expressed excitement around the announcements, with many looking forward to experiencing the latest products and innovations set to bring premium viewing, gaming and entertainment to users of every lifestyle in the coming year. ▲ Unbox & Discover 2023 visitors receive first-hand information about the latest products. “Samsung continues to bring new premium devices, offering more consumers the opportunity to choose between a Neo QLED or an OLED,” said Dante Baptista of Terra. “Samsung is truly consolidating its complete offering within the Smart TV space,” agreed Jacson Boeing of Mundo Conectado. “My experience with the S90C showed it to be a superior OLED product, further establishing Samsung’s leadership across many industry segments.” Junior Nannetti of Loop Infinito echoed the excitement for the latest announcements. “This moment is an important one for the OLED segment as we are seeing industry leader Samsung enter,” they noted. “Ultimately what this does in the long run is offer consumers the power of choice.” Stay tuned to Samsung Newsroom for the latest on Samsung’s all-new 2023 Smart TV and Soundbar lineup. 1 The refresh rate of the display will adjust based on the type of content or game being viewed. 2 Feature names may differ across regions. 3 The maximum brightness may vary depending on the model and size of the TV. Verband Deutscher Elektrotechniker (VDE) has officially recognized Samsung’s QLED TV as the first TV in the world capable of producing 100% of the available color volume. Samsung’s QLED TVs are based on Quantum Dot technology. 4 To experience this, users must connect their Soundbar to their TV via HDMI cable, purchased separately. Wireless Dolby Atmos via Wi-Fi works with select Samsung 2022 TVs. 5 The Neo QLED 8K portfolio includes the QN900C model, available in a 85-inch version, the QN800C model, available in 65-, 75- and 85-inch versions and the QN700B model, available in a 55-inch version. Playback of 8K materials can vary by 8K streaming, connectivity and other decoding standards. 6 Viewing experience may vary by content type and format. Upscaling may not apply to Computer and Game Mode. View the full article

Samsung Electronics today announced that Pixar Animation Studios has mastered its new animated film “Elemental” — released globally on June 16 — as 4K theatrical High Dynamic Range (HDR) content available exclusively on Samsung Onyx, the world’s first Cinema LED screen. Those who view the film at an Onyx theater will enjoy a more captivating and vibrant viewing experience through next-generation picture quality with 4K theatrical HDR.1 Samsung Onyx, the world’s first Digital Cinema Initiatives (DCI)-certified cinema display for theatrical exhibition, is an LED screen that provides exceptionally vivid color and the most detail-rich content. It transcends the traditional projector-based systems that have been the industry standard for more than 100 years by overcoming limited contrast ratio and brightness, delivering millions of additional colors that traditional projection does not. Pixar, an Academy Award® winning animation studio, mastered the film in 4K theatrical HDR to exemplify its bright, sharp, rich and detailed imagery, extending beyond the capabilities of Standard Dynamic Range (SDR) theater-based projectors. Additionally, Pixar pairing its reach with Samsung’s visual technology expertise has resulted in the largest cinema LED presence of any brand in the theatrical space. Moviegoers can enjoy 4K HDR mastered “Elemental” exclusively on Onyx screens. “Pixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,” said Dominic Glynn, Senior Scientist at Pixar. “With Onyx, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar’s most ambitious work to date. HDR cinema delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.” Starting with “Elemental,” Pixar plans to continue mastering 4K HDR content for Samsung Onyx to ensure the film is viewed the way creators intended for the best possible viewer experience. “With Pixar’s new movie, we present 4K HDR content exclusively on cinema LEDs for the first time in the industry,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to actively expand partnerships in the movie industry based on our leading LED technology innovation that expresses accurate image quality and vivid colors not available anywhere else.” Samsung Onyx can accommodate virtually any venue configuration while delivering unparalleled picture quality, technical performance and reliability beyond that of traditional projector-based operations. The extraordinary display combines 4K resolution, HDR picture quality and 300nit peak brightness — nearly six times greater than standard projector technologies. Starting with the world’s first cinema LED screen at Lotte Cinema World Tower, Seoul in July 2017, Samsung has now supplied Onyx screens to 120 movie theaters around the world. About Pixar Animation Studios Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. The Northern California studio has created some of the most successful and beloved animated films of all time, including “Toy Story,” “Monsters, Inc.,” “Cars,” “The Incredibles,” “Ratatouille,” “WALL•E,” “Up,” “Brave,” “Inside Out,” “Coco” and “Turning Red.” Its movies and technology have won 40 Academy Awards® and the films have grossed more than $14 billion at the worldwide box office. “Elemental,” Pixar’s upcoming 27th feature, releases in theaters June 16, 2023. 1 The availability of “Elemental Mastered for Onyx” may vary by region and theater. View the full article

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Samsung Electronics today announced its new digital signage lineup at InfoComm 2023, North America’s largest audiovisual trade show, taking place in Orlando, Florida from June 14 to 16. “Technology is a vital part of any business, and the innovative signage lineup we’re showcasing at InfoComm empowers businesses across industries to grow,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The newest addition to The Wall lineup is especially exciting, making production faster and easier in TV, film and other creative industries.” Introducing The Wall for Virtual Production At InfoComm, Samsung unveiled a new dedicated display, The Wall for Virtual Production (IVC Model), which will be available globally starting from today. Virtual production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production leads the market in the application of this technology. The Wall for Virtual Production’s LED display features pixel pitch options of P1.68 and P2.1, dedicated studio frame rates (23.976, 29.97 and 59.94Hz) and genlocking, which can synchronize the screen with a camera’s video signal. The display also boasts a refresh rate of up to 12,288Hz, a max brightness of 1,500nits, a 35,000:1 fixed contrast ratio (for P2.1) and up to 170-degree wide viewing angles. All these new features combine to enable an unprecedented level of picture quality for virtual content. The Wall for Virtual Production is based on modular technology, allowing for a variety of installation options for different production environments and needs, ranging from a perfectly flat screen to up to 6,000R curvature. It can also be hung or stacked with other screens, and it is designed to be resilient to the dust and particles that are common in production environments. The integrated Virtual Production Management (VPM) solution and the intuitive interface it provides make it easy to manage the screen and facilitate the highest-possible picture quality. To display colors as accurately and consistently as possible, The Wall for Virtual Production also features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. The VPM is also capable of detecting and resolving any potential LED-related issues. At InfoComm, Samsung will be collaborating with Lux Machina, a pioneer of virtual production and modern ICVFX (In-Camera Visual Effects), to showcase The Wall for Virtual Production in actual use. Lux Machina has implemented technology like this in television series like “The Mandalorian” and “House of the Dragon,” as well as in broadcast events like the League of Legends World Championship, NFL Honors and The ACM Awards. “The Wall has been designed for virtual production,” said Zach Alexander, President of Lux Machina. “With a high refresh rate, true color representation and a wide viewing angle, we believe that display technologies like this could help usher in the next generation of visual effects, making it much easier for studios to deliver high-quality virtual production projects.” Samsung is also working with Wētā FX as a technical partner. Wētā FX is a New Zealand-based digital visual effects company that has produced visual effects for some of the highest-grossing films ever made, such as “The Lord of the Rings” series, “Avatar” and “Avatar: The Way of Water.” “Samsung’s The Wall for Virtual Production provides excellent color rendition and picture quality, and with the screen properties and black levels, one is able to control the precision of light it sends into a volume with ease. We look forward to working with the innovative team at Samsung and seeing how new techniques and capabilities can improve the experience for our storytellers,” said Kimball Thurston, CTO of Wētā FX. The All-New Samsung QxC Series Crystal UHD Signage In addition to The Wall, Samsung is introducing its full lineup of 20 new models in the globally available QxC Series Crystal UHD Signage Series. The displays feature significant upgrades in design and performance for unparalleled features and picture quality in any commercial environment. The QxC lineup includes five QHC displays with 700nits of brightness (75”, 65”, 55”, 50” and 43”), eight QMC displays with 500nits of brightness (98”, 85”, 75”, 65”, 55”, 50”, 43” and 32”) and seven QBC displays with 350nits of brightness (98”, 85”, 75”, 65”, 55”, 50” and 43”). The bezels on the QxC series are consistent and even on all four sides of the display, using the same thickness and dimensions to create a symmetrical design. The VESA mounting holes are in the center of the displays to ensure secure mounting. The series is 28.5mm thick, 40% slimmer than the previous model.1 All QxC displays offer an easy and intuitive new user interface, 4K UHD resolution, Tizen 7.0 for optimized performance of web services and industry-leading durability. SmartView+ wirelessly connects the displays to up to six devices at once, while anti-glare panels minimize light reflection for an unimpeded viewing experience. Plus, all QxC models have an Eco Sensor that can detect the brightness of the surrounding environment and optimize the brightness of the display accordingly. Samsung Ushers in the Era of All-in-One LED Displays Samsung is also unveiling the LED All-in-One (IAC Model), a 130-inch full HD LED screen with a 16:9 aspect ratio. Its pre-assembled frame kit allows users to install the display simply by hanging it on a wall. The LED All-in-One has a slim 56mm design (up to 64mm with the Slim Fit Wall Mount). The screen provides 1,000nits of peak brightness and a 3,840Hz refresh rate, resulting in stunning video quality. The built-in Samsung S-Box has support for integrated media play and Microsoft 365, delivering the latest commercial tools to make the most out of the large LED display in business environments. Industry-First Carbon Footprint Certification From TÜV Rheinland Separately, Samsung Electronics announced that its 2023 Smart Signage lineup has earned a series of certifications for environmentally preferable products from highly recognized institutes in Germany and the U.S. The 2023 Smart Signage (QMC Model) and The Wall All-in-One (IAB Model) have become the first signage models to receive a product carbon footprint certification from TÜV Rheinland, a global testing body. Established in 1872 and headquartered in Cologne, Germany, TÜV Rheinland provides quality and safety certification services to multiple industries. The organization calculates its carbon footprint certification by evaluating the amount of greenhouse gases generated throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. The certification from TÜV Rheinland follows another recent and notable recognition for Samsung from the Carbon Trust.2 The 2023 Smart Signage (QMC Model) has also earned an ENERGY STAR 8.0 certification from the Environmental Protection Agency for its energy efficiency and an Electronic Product Environmental Assessment Tool (EPEAT) certification in recognition of its eco-conscious efforts, such as its recycled plastic use. Samsung looks forward to seeing its peers, customers and partners in person at booth #1143 at InfoComm 2023. To learn more about Samsung’s visual display products, please visit: https://displaysolutions.samsung.com/main/index. 1 98-inch model excluded. 2 Samsung’s 2023 Neo QLED Achieves ‘Reducing CO2’ Certification From the Carbon Trust – Samsung Global Newsroom View the full article

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Samsung Electronics announced the global launch of the Odyssey OLED G9, expanding the Odyssey OLED gaming monitor lineup to offer consumers a wider range of gaming monitor options. Samsung Odyssey OLED gaming monitors are now available in three types: two 49-inch Odyssey OLED G9s with a 32:9 ratio (Model Name: G95SC, G93SC) and a 34-inch Odyssey OLED G8 with a 21:9 ratio (Model Name: G85SB). ▲ The Odyssey OLED lineup now includes G9 All three Odyssey OLED gaming monitors deliver vivid colors and precise contrast through dimming control at a self-emitting pixel level. At the same time, its rapid 0.03ms (GtG) response and AMD FreeSync Premium Pro enable more exhilarating and responsive gameplay. ▲ Core Lighting+ leverages advanced lighting technology to expand the screen experience and enhance immersiveness The “Slim Metal Design” within a metal frame and “Core Lighting+” make your gaming space sleek and attractive. The advanced lighting technology on the back of the monitor matches the colors on screen and delivers more dynamic content, bringing every gaming experience to life. To provide unrivaled, breathtaking picture quality, G95SC and G85SB feature Neo Quantum Processor Pro and Neo Quantum Processor. Using these technologies, the Odyssey OLED gaming monitors adjust brightness and contrast while AI Upscaling automatically enhances lower-resolution content to take full advantage of the screen. As a result, the monitor can express a wide variation of hues and depth, pixel by pixel. Plus, Smart Hub and Samsung Gaming Hub allow users to enjoy OTT services and cloud games more conveniently. The world’s first dual QHD OLED gaming monitor, Odyssey OLED G9 joins the lineup to open a new era of OLED gaming. Take a look at the infographic below to learn more. View the full article

Samsung Electronics today announced the global launch of the Odyssey OLED G9 gaming monitor (G95SC), which has been enhanced with next-level AI upscaling technology.1 Building on the success of last year’s Odyssey OLED G8 (G85SB), the new monitor joins the lineup to open a new era of OLED gaming. “Last year, Samsung addressed the demands and expectations of even the most experienced gamers with the launch of the Odyssey OLED G8,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “With the introduction of the Odyssey OLED G9, equipped with unrivaled picture quality, we are excited to offer our customers these powerful gaming monitors and raise the bar for OLED gaming.” Measuring 49 inches in size with a 1800R curvature, the Odyssey OLED G9 is the first OLED monitor to offer Dual Quad High Definition (DQHD; 5,120 x 1,440) resolution with a 32:9 ratio. The large and wide screen ratio enable users to lose themselves in super-ultrawide vistas — equivalent to two QHD screens side by side. At the same time, its rapid 0.03ms gray-to-gray (GtG) response time and 240Hz refresh rate offer players a competitive edge. The addition of the Neo Quantum Processor Pro sets the Odyssey OLED G9 apart from other OLED gaming monitors. Using a deep learning algorithm, it intelligently analyzes images and automatically upscales to adjust brightness while amplifying contrast. This enables the monitor to restore each detail and deliver the most brilliant images, pixel by pixel. AMD FreeSync Premium Pro further enhances the Odyssey OLED G9’s super smooth gameplay experience. With DisplayHDR True Black 400, the monitor delivers incredible details and vivid colors regardless of the game being played or the content the user is watching. The Odyssey OLED G9 features a slim design housed within a sleek metal frame. On the back of the monitor is the much-loved CoreSync and Core Lighting+ which uses advanced lighting technology to match the colors on-screen, making content more immersive and bringing the gaming experience to life. Built-in stereo speakers complement on-screen content with crisp sound. Unrivaled Choice on a Detailed, Vivid Display Equipped with Samsung Gaming Hub2 and smart TV apps, the Odyssey OLED G9 provides access to streaming, gaming services and entertainment all in one place. Users can watch their favorite shows from leading OTT (over-the-top) service providers without a connection to a PC or mobile device.3 Samsung Gaming Hub also enables users to discover and play games from partners such as Xbox Game Pass and NVIDIA GeForce Now — all without downloads or storage space requirements. The Multi View offering allows users to take full advantage of the large display by enabling game play on up to two screens at once. This means that gamers now can enjoy multitasking without the hassle of a multiple-monitor setup. The Odyssey OLED G9 offers a variety of convenient functions and features that provide an optimized experience whether gaming or viewing. Versatile connectivity options, including HDMI 2.1 and Micro HDMI 2.1, Display Port 1.4 and Auto Source Switch+, create cleaner connections from one central USB hub while providing a seamless experience regardless of the content source. The Height Adjustable Stand (HAS) enables users to find the perfect gaming or viewing position, regardless of what they are playing. To offer a well-rounded lineup that meets users’ various needs, the Odyssey OLED G9 series also includes the G93SC model, which features the same powerful OLED performance while catering to those who prefer a solution without the Gaming Hub or smart TV offerings. The Odyssey OLED G9 (G95SC) will be available for purchase worldwide from June 12, 2023, with launch schedules varying by region. The G93SC model will be available globally from Q3 2023. For more information about Samsung’s Odyssey OLED monitors and the full Odyssey lineup, please visit Samsung.com. To celebrate the launch of a new model, Odyssey Cup will be held on Samsung Odyssey Twitch channel on June 22, bringing 100 global gamers to Fortnite tournament. Specifications Model Odyssey OLED G9 G95SC G93SC Display Size 49-inch, 32:9 ratio Resolution Dual QHD (5,120 x 1,440) Panel OLED Curvature 1800R SoC Neo Quantum Processor Pro – HDR VESA DisplayHDR True Black 400 Brightness (Typ.) 250nits Gaming Response Time 0.03ms (GtG) Refresh Rate 240 Hz Sync Tech AMD FreeSync Premium Pro + VESA Adaptive Sync Gaming Hub O – Game Bar O – Smart Smart TV Apps O – IoT Hub O – Voice Assistance O – Design Color Silver Metal Lighting CoreSync & Core Lighting+ Stand HAS / Tilt / VESA Usability Interface 1 DP(1.4) / 1 HDMI(2.1) / 1 Micro HDMI(2.1) / USB Hub 1 DP(1.4) / 1 HDMI(2.1) / 1 Micro HDMI(2.1) / USB Hub Built-in Speaker Yes (5W x 2) Yes (5W x 2) Multi View O – Remote Control In-Box (USB-C charging) – 1 Launch schedule will vary by region. 2 Samsung Gaming Hub only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud games can be accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners. 3 Internet connection required. View the full article

Select Samsung Smart TV and Smart Monitor owners will now gain access to nearly 3,000 games as Antstream Arcade and Blacknut have been added to the Samsung Gaming Hub partner lineup, with the rollout starting today. Samsung makes it easy for players of all ages to find content and choose apps from industry-leading game streaming partners: Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, and now over 1,400 games with arcade classics from Antstream Arcade, and over 500 premium family titles and exclusive games from Blacknut.1 “Samsung Gaming Hub offers players more ways to access the titles they love and discover new ones to play from our game streaming partners, no console required,” said Mike Lucero, Head of Product Management for Gaming at Samsung Electronics. “With Antstream Arcade and Blacknut, we’ve made games even easier to jump into. Now all you need to do is pick up your Samsung TV remote to enjoy great games like ‘Pac-Man’ and ‘Who Wants to be a Millionaire?’, or pair your Bluetooth controller to access thousands of world-class games across genres. With more games and more ways to play, there has never been a better time to play games on Samsung Gaming Hub.” Antstream Arcade is the world’s largest cloud retro gaming service that provides players access to over 1,400 classic games and 500 mini-challenges. Play classic arcade games like “Galaga,” “Dig Dug” and “Double Dragon” through your Samsung Smart TV or Monitor via the Samsung Gaming Hub. Antstream Arcade is currently offering 12 months of access to the platform for $12 (or £12 or €12 depending on the region), a significant discount to play the platform’s extensive catalog of retro games. “Antstream Arcade delivers the best retro arcade video game streaming experience, and we’re proud to align with strong partners like Samsung Gaming Hub that can help us reach more players,” said Steve Cottam, CEO of Antstream Arcade. “We’ve experienced firsthand the excitement people have playing the games of their youth and sharing those games with the next generation of gamers.” In celebration of the launch, Antstream will be running a Samsung global tournament on the classic platformer spin master for a chance to win a lifetime subscription of Antstream and enter a prize draw to win one of three annual subscriptions. Anyone can enter the tournament at antstream.com. Blacknut is an online video game streaming service that offers instant access to hundreds of games. With a monthly subscription, players can choose from more than 500 premium games for the whole family, five simultaneously accessible player profiles and a game library available on a variety of screens. Curated and equipped with optional parental controls, the Blacknut gaming catalog also offers a wide range of options for younger users. A separate pin-protected profile allows junior gamers to delight in options such as Outright Games’ great adventures based on the most beloved children’s TV Shows including “PAW Patrol”2 and the “Gigantosaurus” series. Exclusively for Samsung consumers, thanks to its incorporation into the Samsung Gaming Hub, Blacknut will offer new users a 15-day free trial3 to explore the catalog and play any of its 500+ premium video games on select 2022 and 2023 Samsung TVs. “Blacknut is thrilled to partner with Samsung Gaming Hub and introduce our catalog to the popular game streaming platform,” said Nabil Laredj, VP, Business Development & Licensing at Blacknut. “With over 500 games and options for everyone, we are excited to be able to bring cloud gaming to the whole family in a whole new way.” Samsung Gaming Hub returns to Summer Game Fest in Los Angeles next week with more games, more screens and more ways to pick up and play than ever before — giving players a wider variety of choices in how they want to play. Antstream Arcade and Blacknut will be featured at the Samsung Gaming Hub booth, alongside Samsung Gaming Hub game streaming partners Xbox, NVIDIA GeForce Now, Amazon Luna and Utomik. 1 Service availability for partners may vary by region. Antstream and Blacknut will be available in the U.S., Canada, U.K., Germany, France, Spain, Italy and Brazil. 2 PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd.) Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. — GIGANTOSAURUS TV SERIES. © CYBER GROUP STUDIOS. All trademarks and copyrights are property of their respective owners. All rights reserved. 3 Until August 30, 2023, only available for new subscribers to Blacknut joining on the Samsung Gaming Hub. View the full article

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Since its launch in 2017, Samsung Art Store has been at the forefront of driving significant changes in the way we experience and appreciate art. With vast collections of artwork, The Frame and the Art Store offer different ways for consumers to enjoy diverse forms of artwork from the comfort of their homes. Street art — which often incorporates elements of its surroundings and nature — has been finding its place in digital media as display technology and picture quality have rapidly evolved in recent years. Through partnerships with artists like Logan Hicks, Samsung Art Store has been bridging the gap between public art and everyday consumers, bringing intricate details, expressions and impressions closer to users than ever. Samsung Newsroom had the privilege of connecting with Logan to discuss his creative process and inspiration and how his partnership with Samsung Art Store helped push the boundaries of his craft. Logan Hicks is a highly acclaimed artist based in New York, renowned for his intricate photorealistic urban landscapes. By using multiple layers of stencils, he seamlessly blends urban aesthetics with extreme precision and detail.  ▲ Logan Hicks’ artistic process (video courtesy of Logan Hicks) Inspiration and Influences: From Baltimore to California and Beyond Q: Could you tell us a bit about yourself and your career as an artist? How did you come to work with stencils? After running a successful commercial screen printing business, I decided to focus on my art and moved from Baltimore to California. I tried hand-cut stenciling and fell in love. The process is similar, but stencils are painstaking and not exact. I embraced this challenge and learned to create deep detail with multiple layers. ▲ Logan Hicks Q: What is your passion that inspires your art? Travel is both my inspiration and antidepressant. Seeing new countries, people, places and cultures has always helped keep my eyes open to how utterly fantastic the world is. After I travel, I am always excited to get back into the studio. I also find a lot of inspiration in New York City. The way the city changes throughout the day and year — it has a life of its own. During the pandemic, it was especially interesting to see a vibrant city empty. It was eerily beautiful. Q: Could you walk us through your artistic process from the photographs you start with to the final product? I don’t usually go into detail about my process just because it’s easy to confuse the process for the product. About 75% of my time making art is the laborious process of image preparation, stencil cutting, bridging the stencils, etc. To explain briefly, I take photos, break them down into various levels of contrast, cut them out, spray them on top of each other and then carefully paint the lights. My stencils aren’t the kind that you can just roll over a solid coat of paint — I slowly bring out the image with small sprays of paint that I build up. Q: What is your favorite step in your artistic process? My favorite step is creating and choosing a mood for my artwork. Will my scene be exacting or painterly? Will it depict the solitude of the evening or the vibrancy of a bright day? One set of stencils can be painted in many ways, and I like figuring out which one is best. Q: What partnerships have you worked on over the years that stand out to you? I find that the most successful partnerships are the ones that have the least direction, at least for me. Finding a company that grants freedom to do what I want is paramount for a successful collaboration. A few that come to mind are the Bowery Wall I painted for the Goldman family in New York and a partnership with Porsche for their electric car at Scope Art Fair. Logan Hicks X Samsung Art Store Q: Why did you choose to partner with the Art Store? An artist only has two reasons to continue: to make art and to present the art to an audience. For me, Samsung Art Store was an outlet to showcase my art — it was a new approach to displaying my art, and for that reason, I found it interesting. Living spaces these days continue to get smaller and smaller, so I saw this as a way of sharing multiple artworks instead of hanging them on limited walls. Q: How does displaying your work on The Frame compare to other media you’ve worked with (e.g., canvas, brick/concrete walls, billboards)? Good art should be able to translate to various mediums: canvas, walls or digital. The Frame was an interesting platform just because you don’t have control over where it will be hung or what household will download what artwork — it was fun to find out which of my pieces had the most universal appeal. When you make work for a specific location (like with a mural), you have to consider the neighborhood, lighting, surface of the wall, etc. The success of a mural is based on your ability to adapt to the environment. With The Frame, though, it was a case of plucking those works off the wall and putting them into a digital space — the attention was 100% on the artwork that was created instead of the environment that it lives in. Q: How does your signature technique of blending colors through aerosol contribute to the visual appeal of your work when displayed digitally? I hope the audience can appreciate my work on multiple levels. For example, you only observe the subject matter at a distance before you start noticing the details as you get closer. Once you’re inches from it, the execution becomes clear — from the way the colors blend to the tiny dots of aerosol paint that make up the surface of the image. My work has nuances that are difficult to see on traditional digital displays. I’ve been happy with how the matte display of The Frame picks up details of the spray paint and the subtle color changes. The display offers the opportunity to experience the work from various distances as if it exists on a wall or canvas. Q: You already have experience in creating large-scale murals worldwide in places like Istanbul, Miami, Baltimore, New York, Tunisia, Paris, etc. How does the Art Store partnership expand the global reach and accessibility of your work to audiences beyond that? I easily forget that 99.9% of the world won’t have the opportunity to see my work in person. When I paint a mural, it’s usually in larger metropolitan areas and in cities where I already have some sort of connection. So, I like to extend my reach to people who may not live in the places I paint. With this approach, someone in the rural outback of Australia has access to my pieces just as someone in the heart of Manhattan does. Q: What are your top three picks you would recommend to consumers to display on The Frame? Please give us a very brief explanation of each. ▲ The Entrance, 2019 This painting is the front of Monet’s house. I visited Monet’s Garden for the first time and instantly felt like I was in a different land — flowers surrounded me like a green fog, and the smell of flowers filled the air. Standing in front of Monet’s house, I imagined what it would have been like to live there. I think about how this was what Monet saw every morning as he walked the garden and returned to his house. ▲ Giverny, 2019 This piece is also from Monet’s Garden. What I loved the most about the garden is that it’s very rare that you can stand in the same place where a masterpiece was created. I’ve grown up seeing Monet’s paintings in my art history books, on TV and in movies. But when I visited the garden, I realized that I was in the painting. I was standing where Monet once stood as he painted, and suddenly his artwork made more sense to me. Of course, he painted his garden! How can you visit heaven and not memorialize it in a painting? ▲ Axon, 2018 I have a soft spot for Paris: the culture, food, art and architecture. I love it all. This painting is a scene that you see when you walk outside the Gare De Lyon train station. I can remember when I took the photo that I used as inspiration for this piece. My friend asked me, “Why would you take a picture of the street? It’s ugly. It is the train station that is beautiful.” The wonderful thing about being a tourist is that everything is new and fresh. To me, the street was just as beautiful as the train station. That is the power of a good painting — it can enchant the most boring scenes. The Intersection of Technology and Creativity Q: As an artist known for your traditional artistic techniques, how do you navigate the intersection between traditional art forms and the digital world? Art is a language, and learning to speak it in different arenas is critical to the success of an artist. I don’t put too much thought into what is traditional and what isn’t. I just try to consider what the work will look like scaled down to the size of The Frame. I try to think about what pieces have enough complexity to remain on the screen in someone’s space for an extended period. Q: What unique opportunities does the digital art platform offer for artists like yourself? The main opportunity I see for the digital space is access to a new audience. Someone may not spend thousands on my painting, but they may download an image of it. I’d like to think that sometimes that may even translate into someone then going out and buying a physical copy of a painting. It’s also a great way to reach an audience that does not traditionally go to galleries. Art is most successful when people can see a little bit of themselves in it, regardless of whether that is a feeling, experience, thought or mood. That isn’t limited to an art museum attendee. Finding people and connecting with them through art is something that can be done on a much larger scale through a digital platform. I love the opportunity to reach new audiences who may not have appreciated art before. The art world can sometimes be guarded; The Frame gives new fans an opportunity to consider living with art. Visit the Samsung Art Store in The Frame to explore more of Logan Hicks’s collection. View the full article