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“One of the reasons Samsung focused on quantum dots is their exceptionally narrow peaks of the emission spectrum.” — Sanghyun Sohn, Samsung Electronics In 2023, the Nobel Prize in Chemistry was awarded for the discovery and synthesis of quantum dots. The Nobel Committee recognized the groundbreaking achievements of scientists in the field — noting that quantum dots have already made significant contributions to the display and medical industries, with broader applications expected in electronics, quantum communications and solar cells. Quantum dots — ultra-fine semiconductor particles — emit different colors of light depending on their size, producing exceptionally pure and vivid hues. Samsung Electronics, the world’s leading TV manufacturer, has embraced this cutting-edge material to enhance display performance. Samsung Newsroom sat down with Taeghwan Hyeon, a distinguished professor in the Department of Chemical and Biological Engineering at Seoul National University (SNU); Doh Chang Lee, a professor in the Department of Chemical and Biomolecular Engineering at the Korea Advanced Institute of Science and Technology (KAIST); and Sanghyun Sohn, Head of Advanced Display Lab, Visual Display (VD) Business at Samsung Electronics, to explore how quantum dots are ushering in a new era of display technology. Understanding the Band Gap Quantum Dots – The Smaller the Particle, the Larger the Band Gap Engineering Behind Quantum Dot Films Real QLED TVs Use Quantum Dots To Create Color Understanding the Band Gap “To understand quantum dots, one must first grasp the concept of the band gap.” — Taeghwan Hyeon, Seoul National University The movement of electrons causes electricity. Typically, the outermost electrons — known as valence electrons — are involved in this movement. The energy range where these electrons exist is called the valence band, while a higher, unoccupied energy range that can accept electrons is called the conduction band. An electron can absorb energy to jump from the valence band to the conduction band. When the excited electron releases that energy, it falls back into the valence band. The energy difference between these two bands — the amount of energy an electron must gain or lose to move between them — is known as the band gap. ▲ A comparison of energy band structures in insulators, semiconductors and conductors Insulators like rubber and glass have large band gaps, preventing electrons from moving freely between bands. In contrast, conductors like copper and silver have overlapping valence and conduction bands — allowing electrons to move freely for high electrical conductivity. Semiconductors have a band gap that falls between those of insulators and conductors — limiting conductivity under normal conditions but allowing electrical conduction or light emission when electrons are stimulated by heat, light or electricity. “To understand quantum dots, one must first grasp the concept of the band gap,” said Hyeon, emphasizing that a material’s energy band structure is crucial in determining its electrical properties. Quantum Dots – The Smaller the Particle, the Larger the Band Gap “As quantum dot particles become smaller, the wavelength of emitted light shifts from red to blue.” — Doh Chang Lee, Korea Advanced Institute of Science and Technology Quantum dots are nanoscale semiconductor crystals with unique electrical and optical properties. Measured in nanometers (nm) — or one-billionth of a meter — these particles are just a few thousandths the thickness of a human hair. When a semiconductor is reduced to the nanometer scale, its properties change significantly compared to its bulk state. In bulk states, particles are sufficiently large so the electrons in the semiconductor material can move freely without being constrained by their own wavelength. This allows energy levels — the states that particles occupy when absorbing or releasing energy — to form a continuous spectrum, like a long slide with a gentle slope. In quantum dots, electron movement is restricted because the particle size is smaller than the electron’s wavelength. ▲ Size determines the band gap in quantum dots Imagine scooping water (energy) from a large pot (bulk state) with a ladle (bandwidth corresponding to an electron’s wavelength). Using the ladle, one can adjust the amount of water in the pot freely from full to empty — this is the equivalent of continuous energy levels. However, when the pot shrinks to the size of a teacup — like a quantum dot — the ladle no longer fits. At that point, the cup can only be either full or empty. This illustrates the concept of quantized energy levels. “When semiconductor particles are reduced to the nanometer scale, their energy levels become quantized — they can only exist in discontinuous steps,” said Hyeon. “This effect is called ‘quantum confinement.’ And at this scale, the band gap can be controlled by adjusting particle size.” The number of molecules within the particle decreases as the size of the quantum dot decreases, resulting in weaker interactions of molecular orbitals. This strengthens the quantum confinement effect and increases the band gap.1 Because the band gap corresponds to the energy released through relaxation of an electron from the conduction band to the valence band, the color of the emitted light changes accordingly. “As particles become smaller, the wavelength of emitted light shifts from red to blue,” said Lee. “In other words, the size of the quantum dot nanocrystal determines its color.” Engineering Behind Quantum Dot Films “Quantum dot film is at the core of QLED TVs — a testament to Samsung’s deep technical expertise.” — Doh Chang Lee, Korea Advanced Institute of Science and Technology Quantum dots have attracted attention across a variety of fields, including solar cells, photocatalysis, medicine and quantum computing. However, the display industry was the first to successfully commercialize the technology. “One of the reasons Samsung focused on quantum dots is the exceptionally narrow peaks of their emission spectrum,” said Sohn. “Their narrow bandwidth and strong fluorescence make them ideal for accurately reproducing a wide spectrum of colors.” ▲ Quantum dots create ultra-pure red, green and blue (RGB) colors by controlling light at the nanoscale, producing narrow bandwidth and strong fluorescence. To leverage quantum dots effectively in display technology, materials and structures must maintain high performance over time, under harsh conditions. Samsung QLED achieves this through the use of a quantum dot film. “Accurate color reproduction in a display depends on how well the film utilizes the optical properties of quantum dots,” said Lee. “A quantum dot film must meet several key requirements for commercial use, such as efficient light conversion and translucence.” ▲ Sanghyun Sohn The quantum dot film used in Samsung QLED displays is produced by adding a quantum dot solution to a polymer base heated to a very high-temperature, spreading it into a thin layer and then curing it. While this may sound simple, the actual manufacturing process is highly complex. “It’s like trying to evenly mix cinnamon powder into sticky honey without making lumps — not an easy task,” said Sohn. “To evenly disperse quantum dots throughout the film, several factors such as materials, design and processing conditions must be carefully considered.” Despite these challenges, Samsung pushed the boundaries of the technology. To ensure long-term durability in its displays, the company developed proprietary polymer materials specifically optimized for quantum dots. “We’ve built extensive expertise in quantum dot technology by developing barrier films that block moisture and polymer materials capable of evenly dispersing quantum dots,” he added. “Through this, we not only achieved mass production but also reduced costs.” Thanks to this advanced process, Samsung’s quantum dot film delivers precise color expression and outstanding luminous efficiency — all backed by industry-leading durability. “Brightness is typically measured in nits, with one nit equivalent to the brightness of a single candle,” explained Sohn. “While conventional LEDs offer around 500 nits, our quantum dot displays can reach 2,000 nits or more — the equivalent of 2,000 candles — achieving a new level of image quality.” ▲ RGB gamut comparisons between visible light spectrum, sRGB and DCI-P3 in a CIE 1931 color space * CIE 1930: A widely used color system announced in 1931 by the Commission internationale de l’éclairage * sRGB (standard RGB): A color space created cooperatively by Microsoft and HP in 1996 for monitors and printers * DCI-P3 (Digital Cinema Initiatives – Protocol 3): A color space widely used for digital HDR content, defined by Digital Cinema Initiatives for digital projectors By leveraging quantum dots, Samsung has significantly enhanced both brightness and color expression — delivering a visual experience unlike anything seen before. In fact, Samsung QLED TVs achieve a color reproduction rate exceeding 90% of the DCI-P3 (Digital Cinema Initiatives – Protocol 3) color space, the benchmark for color accuracy in digital cinema. “Even if you have made quantum dots, you need to ensure long-term stability for them to be useful,” said Lee. “Samsung’s industry-leading indium phosphide (InP)-based quantum dot synthesis and film production technologies are testament to Samsung’s deep technical expertise.” Real QLED TVs Use Quantum Dots To Create Color “The legitimacy of a quantum dot TV lies in whether or not it leverages the quantum confinement effect.” — Taeghwan Hyeon, Seoul National University As interest in quantum dots grows across the industry, a variety of products have entered the market. Nonetheless, not all quantum dot-labeled TVs are equal — quantum dots must sufficiently contribute to actual image quality. ▲ Taeghwan Hyeon “The legitimacy of a quantum dot TV lies in whether or not it leverages the quantum confinement effect,” said Hyeon. “The first, fundamental requirement is to use quantum dots to create color.” “To be considered a true quantum dot TV, quantum dots must serve as either the core light-converting or primary light-emitting material,” said Lee. “For light-converting quantum dots, the display must contain an adequate amount of quantum dots to absorb and convert blue light emitted by the backlight unit.” ▲ Doh Chang Lee “Quantum dot film must contain a sufficient amount of quantum dots to perform effectively,” repeated Sohn, emphasizing the importance of quantum dot content. “Samsung QLED uses more than 3,000 parts per million (ppm) of quantum dot materials. 100% of the red and green colors are made through quantum dots.”  Samsung began developing quantum dot technology in 2001 and, in 2015, introduced the world’s first no-cadmium quantum dot TV — the SUHD TV. In 2017, the company launched its premium QLED lineup, further solidifying its leadership in the quantum dot display industry. In the second part of this interview series, Samsung Newsroom takes a closer look at how Samsung not only commercialized quantum dot display technology but also developed a cadmium-free quantum dot material — an innovation recognized by Nobel Prize-winning researchers in chemistry. 1 When a semiconductor material is in its bulk state, the band gap remains fixed at a value characteristic of the material and does not depend on particle size. View the full article

“Samsung’s QLED technology played a crucial role in bringing quantum dots to the level of recognition needed for the Nobel Prize in Chemistry.” — Taeghwan Hyeon, Seoul National University Quantum dots have been at the forefront of display innovation over the past decade, delivering some of the most accurate color reproduction among existing materials. In 2015, Samsung Electronics paved the way for the commercialization of quantum dots with the launch of SUHD TVs — a breakthrough that moved beyond the use of cadmium (Cd), a heavy metal traditionally utilized in quantum dot synthesis, by introducing the world’s first no-cadmium quantum dot technology. The academic world took notice. The successful commercialization of cadmium-free quantum dot TVs not only set a new direction for research and development but also played a pivotal role in the awarding of the 2023 Nobel Prize in Chemistry for the discovery and synthesis of quantum dots. Following Part 1, Samsung Newsroom uncovers how Samsung has contributed to academia through groundbreaking advances in material innovation. ▲ (From left) Taeghwan Hyeon, Doh Chang Lee and Sanghyun Sohn Why Cadmium Was the Starting Point for Quantum Dot Research “I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.” — Taeghwan Hyeon, Seoul National University Quantum dots began attracting scientific interest in the 1980s when Aleksey Yekimov, former Chief Scientist at Nanocrystals Technology Inc., and Louis E. Brus, a professor emeritus in the Department of Chemistry at Columbia University, each published their researches on the quantum confinement effect and the size-dependent optical properties of quantum dots. Momentum accelerated in 1993 when Moungi Bawendi, a professor in the Department of Chemistry at the Massachusetts Institute of Technology (MIT), developed a reliable method for synthesizing quantum dots. In 2001, Taeghwan Hyeon, a distinguished professor in the Department of Chemical and Biological Engineering at Seoul National University (SNU), invented the “heat-up process” — a technique for producing uniform nanoparticles without the need for size-selective separation. In 2004, Hyeon published a scalable production method in the academic journal Nature Materials — a discovery widely regarded as a potential game changer in the industry. ▲ Taeghwan Hyeon However, these efforts did not immediately lead to commercialization. At the time, quantum dots relied heavily on cadmium(Cd) as a core material — a substance known to be harmful to humans and designated as a restricted material under the European Union’s Restriction of Hazardous Substances (RoHS) Directive. “Currently, the only materials capable of reliably producing quantum dots are cadmium selenide (CdSe) and indium phosphide (InP),” explained Hyeon. “Cadmium selenide, the conventional quantum dot material, is a compound of group II and group VI elements, while indium phosphide is formed from group III and group V elements. Synthesizing quantum dots from group II and VI elements is relatively straightforward, but combining group III and V elements is chemically much more complex.” ▲ A comparison of cadmium-based quantum dots with ionic bonds and indium-based quantum dots with covalent bonds Cadmium, an element with two valence electrons, forms strong ionic bonds1 with elements like selenium (Se), sulfur (S) and tellurium (Te) — each of which has six valence electrons. These combinations result in stable semiconductors, known as II–VI semiconductors, materials that have long been favored in research for their ability to produce high-quality nanocrystals even at relatively low temperatures. As a result, the use of cadmium in quantum dot synthesis was considered an academic standard for many years. In contrast, indium (In) — an alternative to cadmium with three valence electrons — forms covalent bonds2 with elements such as phosphorus (P), which has five valence electrons. Covalent bonds are generally less stable than ionic bonds and have a directional nature, increasing the likelihood of defects during nanocrystal synthesis. These characteristics have made indium a challenging material to work with in both research and mass production. “It is difficult to achieve high crystallinity in quantum dots made from indium phosphide,” Lee noted. “A complex and demanding synthesis process is required to meet the quality standards necessary for commercialization.” No Compromise – From Breakthrough to Mass Production “There is simply no room for compromise when it comes to consumer safety.” — Sanghyun Sohn, Samsung Electronics Samsung, however, took a different approach. “We had been researching and developing quantum dot technology since 2001,” said Sanghyun Sohn, Head of Advanced Display Lab, Visual Display (VD) Business at Samsung Electronics. “But early on, we determined that cadmium — which is harmful to the human body — was not suitable for commercialization. While regulations in some countries technically allow up to 100 parts per million (ppm) of cadmium in electronic products, Samsung adopted a zero-cadmium policy from the start. No cadmium, no compromise — that was our strategy. There is simply no room for compromise when it comes to consumer safety.” ▲ Sanghyun Sohn Samsung’s long-standing commitment to its principle of “No Compromise on Safety” came to the forefront in 2014 when the company successfully developed the world’s first no-cadmium quantum dot material. To ensure both durability and image quality, Samsung introduced a triple-layer protective coating technology that shields indium phosphide nanoparticles from external factors such as oxygen and light. The following year, Samsung launched the world’s first commercial SUHD TV with no-cadmium quantum dots — a paradigm shift in the display industry and the culmination of research efforts that began in the early 2000s. “Indium phosphide-based quantum dots are inherently unstable and more difficult to synthesize compared to their cadmium-based counterparts, initially achieving only about 80% of the performance of cadmium-based quantum dots,” said Sohn. “However, through an intensive development process at the Samsung Advanced Institute of Technology (SAIT), we successfully raised performance to 100% and ensured reliability for more than 10 years.” ▲ The three components of quantum dots Quantum dots found in Samsung QLEDs are composed of three key components — a core, where light is emitted; a shell, which protects the core and stabilizes its structure; and a ligand, a polymer coating that enhances oxidation stability outside the shell. The essence of quantum dot technology lies in the seamless integration of these three elements, an advanced industrial process that spans from material acquisition and synthesis to mass production and the filing of numerous patents. “None of the three components — core, shell or ligand can be overlooked,” added Lee. “Samsung’s technology for indium phosphide synthesis is outstanding.” “Developing a technology in the lab is a challenge in itself, but commercialization requires an entirely different level of effort to ensure product stability and consistent color quality,” said Hyeon. “I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.” Setting the Quantum Dot Standard “Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs.” — Doh Chang Lee, Korea Advanced Institute of Science and Technology The optical properties of quantum dots are being applied to a wide range of fields, including solar cells, medicine and quantum computing. However, the quantum dot display remains the most actively researched and widely commercialized application to date — with Samsung emerging as a pioneer. Building on years of foundational research and the introduction of its SUHD TVs, Samsung launched its QLED TVs in 2017 and set a new standard for premium displays. In 2022, the company pushed innovation further with the debut of QD-OLED TVs — the world’s first display to combine quantum dots with an OLED structure. ▲ A comparison of LCD, QLED and QD-OLED structures QD-OLED is a next-generation display technology that integrates quantum dots into the self-emissive structure of OLED. This approach enables faster response times, deeper blacks and higher contrast ratios. Samsung’s QD-OLED was awarded Display of the Year in 2023 by the Society for Information Display (SID), the world’s largest organization dedicated to display technologies. “Samsung has not only led the market with its indium phosphide-based quantum dot TVs but also remains the only company to have successfully integrated and commercialized quantum dots in OLEDs,” said Sohn. “By leveraging our leadership in quantum dot technology, we will continue to lead the future of display innovation.” ▲ Doh Chang Lee “Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs,” said Doh Chang Lee, a professor in the Department of Chemical and Biomolecular Engineering at the Korea Advanced Institute of Science and Technology (KAIST). “Since its launch, discussions have increasingly focused on practical applications rather than the materials themselves, reflecting the potential for real-world implementation through display technologies.” “There have been many attempts to apply quantum dots in various fields including photocatalysis,” he added. “But these efforts remain in the early stages compared to their use in displays.” Hyeon also noted that the successful commercialization of Samsung’s quantum dot TVs helped pave the way for Bawendi, Brus and Yekimov to receive the 2023 Nobel Prize in Chemistry. “One of the most important criteria for the Nobel Prize is the extent to which a technology has contributed to humanity through commercialization,” he said. “Samsung’s QLED represents one of the most significant achievements in nanotechnology. Without its commercialization, it would have been difficult for quantum dots to earn Nobel recognition.” Samsung’s Vision for Tomorrow’s Displays Since the launch of its QLED TVs, Samsung has accelerated the growth of quantum dot technology in both industry and academia. When asked about the future of quantum dot displays, the experts shared their insights on what lies ahead. “As a next-generation technology, we are currently exploring self-emissive quantum dots,” said Sohn. “Until now, quantum dots have relied on external light source to express red and green. Going forward, we aim to develop quantum dots that emit light independently through electroluminescence — producing all three primary colors by injecting electrical energy. We are also working on the development of blue quantum dots.” “As electroluminescent materials make it possible to reduce the size of device components, we’ll be able to achieve the high resolution, efficiency and brightness required for virtual and augmented reality applications,” said Lee, predicting a major transformation in the future of displays. “A good display is one the viewer doesn’t even recognize as a display,” said Sohn. “The ultimate goal is to deliver an experience that feels indistinguishable from reality. As a leader in quantum dot display innovation, we will proudly continue to move forward.” With its continued leadership and bold technological vision, Samsung is shaping the future of displays and rewriting what’s possible with quantum dots.  1 An ionic bond is a chemical bond formed when electrons are transferred between atoms, creating ions that are held together by electrical attraction. 2 A covalent bond is a chemical bond in which two atoms share electrons. 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▲ Samsung Onyx was the highlight of the company’s exhibition at CinemaCon 2025. Samsung Electronics reaffirmed its leadership as a pioneer in cinema LED technology at CinemaCon 2025, the ‘largest and most important gathering of movie theater owners from around the world,’ held in Las Vegas, Nevada from March 31 to April 3. At this event, Samsung unveiled the latest Samsung Onyx cinema LED screen with its unmatched picture quality, industry-leading reliability, and expanded scalability to meet the evolving needs of theaters worldwide. With nearly 6,000 industry professionals from more than 80 countries coming together to celebrate the moviegoing experience, CinemaCon is essential for companies that serve the cinema industry. Samsung invited industry professionals to its immersive booth to discover the latest in premium theater technology and watch films from leading studios. ▲ Attendees arriving at CinemaCon 2025 at Caesars Palace, Las Vegas; Inside Out 2 displayed on Samsung’s QMD supersized 105” signage Redefining Luxury Theater Experiences with Samsung Onyx At the booth, theater owners and industry leaders had a chance to experience films, including Elio (2025) on the new Samsung Onyx screen, showing attendees a cinematic experience that is unmatched with true black levels, infinite contrast ratio, and exceptional color accuracy. ▲ Pixar’s Elio screened on Samsung Onyx at CinemaCon 2025 The new Samsung Onyx screen supports frames up to 4K 120Hz1 to deliver ultra-smooth motion and razor-sharp quality that brings out more details on screens. Further, Onyx can reach peak brightness levels of 300 nits (86.7fL), six times brighter than traditional cinema standards, which means the brightest details on the screen remain visible to the audience.2 While traditional projectors often appear dim in larger theaters and struggle with washed-out colors in bright scenes, Samsung Onyx maintains exceptional brightness to reveal rich details in shadows, intense highlights and stunning color accuracy across the spectrum. “The color and vibrancy are very rich,” said Cynthia Lusk, Director of Creative Film Services and International Production at Pixar Studios. “On the Onyx display, there are details of the characters shown that I haven’t seen on a screen before.” ▲ A colorful scene from Pixar’s Inside Out 2 during a screening on Samsung Onyx at CinemaCon This year’s Onyx offers theater owners four standard sizes3 – 5 meters (16 feet), 10 meters (33 feet), 14 meters (46 feet), and 20 meters (66 feet) – with additional flexible scaling options to accommodate a variety of theater dimensions. Cannon Beach, a mixed use development blending lifestyle and adrenaline in Mesa, Arizona, will be the first location in the United States to introduce the latest generation of Samsung Onyx in its movie theater, LVL 11 Entertainment. ▲ Opening in Fall 2025, LVL 11 Entertainment at Cannon Beach will be the first cinema in the United States to introduce the latest generation of Samsung Onyx in an auditorium with a balcony, creating a unique viewing experience built around the Cinema LED screen. “We chose to partner with Samsung because its commitment to innovation and cutting-edge technology aligns perfectly with our vision for LVL 11 Entertainment. By premiering the Samsung Onyx Cinema LED Screen in Arizona, we will be offering an entirely new experience, not just a movie,” said Adam Saks, Chief Operating Officer, LVL 11 Entertainment. “Samsung’s ability to push the boundaries of entertainment technology ensures that LVL 11 at Cannon Beach remains at the forefront of the industry.” Digitizing In-Theater Movie Promotion with Color E-Paper ▲ Floor maps showcased on Samsung Color E-Paper displayed at the Samsung booth, demonstrating the screen’s paper-like display and slim depth. Outside the theater, Samsung introduced new digital signage to help theater owners transform the entire moviegoing experience. Samsung Color E-Paper is an ultra-low power, lightweight and slim display that can replace traditional analog and paper-based promotions while delivering the high visibility and functionality. A dedicated mobile app allows theater owners to seamlessly operate the display remotely, and schedule wake-up and sleep times. With Samsung VXT managing the content of Color E-Paper, updating is simplified as theaters change displays to promote the next upcoming blockbuster. Immersive Theater Lobbies with Cinematically Designed Signage ▲ Information about Elio(Pixar, 2025) displayed on Samsung’s QMD supersized 105” signage with a Samsung kiosk Samsung’s QMD series 105-inch supersized screen delivers a unique viewing experience, immersing moviegoers with a large screen before they step into the auditorium. Featuring a cinematic 21:9 ratio, the QMD is designed to captivate the audience, enhance brand visibility and enhance the overall theater environment. Transforming Menu Boards with Appetizing Visuals ▲ Samsung QMC signage displayed at CinemaCon, showcasing its vivid colors and dynamic content to captivate attendees before they enter the Onyx theater Samsung QMC signage will immediately draw movieogers upon arrival, showcasing one billion shades of color and allowing theaters to display their food and beverage offerings in a more engaging manner. The QMC’s slim profile enables theaters to optimize their space, seamlessly blending the display into any theater environment. ▲ CinemaCon 2025 official poster contest winners Samsung’s participation at CinemaCon underscores its pioneering excellence and continued legacy in cinema LED display. Industry experts, theater owners, and studios witnessed how Samsung is ushering in the future of cinematic innovation and leadership to build excitement for the future of films. 1 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. 4K resolution support applies to Onyx’s four standard sizes. 2 Peak brightness supported when using DCI-HDR supported IMB. 3 All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal; The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout. View the full article

▲ Samsung Neo QLED 4K TV (QN85F) Samsung Electronics today announced that its smart TVs and monitors will now support Netflix shows and movies in HDR10+.1 With HDR10+, viewers can enjoy richer contrast, deeper colors and stunning visual depth, making their favorite Netflix titles more immersive than ever. “HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colors for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.” HDR10+ is a next-generation high dynamic range (HDR) technology pioneered by Samsung, designed to optimize picture quality scene by scene. By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent. With this integration, viewers can experience enhanced realism and depth across a growing library of HDR10+ content, making every scene feel more lifelike. HDR10+ content on Netflix will be accessible on 2025 Samsung Neo QLED, OLED and Lifestyle TVs — as well as 2025 and 2024 monitor models — with support for additional models in the future. This launch marks a significant step in expanding HDR10+ content, bringing enhanced picture quality to more viewers. In addition to Netflix, Samsung is actively working with a growing network of industry partners to further extend HDR10+ support. For more information on Samsung TV, please visit www.samsung.com. 1 Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry. View the full article

Samsung Electronics today announced the latest Onyx (ICD model) cinema LED screen at CinemaCon 2025, marking a new era for cinema display technology. Building on its legacy as a cinema LED pioneer, which began in 2017, Samsung is setting new standards with unmatched picture quality, industry-leading reliability and expanded screen scalability to meet the evolving needs of theaters worldwide. “The cinema industry is shifting its focus towards delivering a more immersive and visually captivating experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “With Onyx, Samsung delivers not only the highest-quality visuals but also the flexibility that allows theaters to redefine the movie-going experience and cater to evolving audience expectations.” Brighter, Bolder and More Immersive: The Future of Cinema Is Here As the world’s first DCI-certified1 cinema LED display, Samsung Onyx delivers an unparalleled cinematic experience with true black levels, infinite contrast ratio and exceptional color accuracy. The screen is capable of supporting frame rates up to 4K 120Hz,2 delivering ultra-smooth motion and razor-sharp details. Every auditorium has unique dimensions, and screen size requirements vary from theater to theater. To accommodate this, Onyx offers four standard sizes3 and additional flexible scaling options, allowing theaters to maximize their available space and present films in the largest possible format without compromising image quality: 5 meters (16ft) — Ideal for boutique and smaller-format theaters (Pixel pitch: 1.25mm) 10 meters (33ft) — The industry standard for premium cinemas (Pixel pitch: 2.5mm) 14 meters (46ft) — A versatile format that delivers an impressive, large-scale cinematic experience (Pixel pitch: 3.3mm) 20 meters (66ft) — A large-format solution for premium auditoriums (Pixel pitch: 5.0mm) Samsung Onyx cinema LED screens natively support both scope (2.39:1) and flat (1.85:1) aspect ratios, ensuring films are displayed in their intended formats without the need for additional adjustments. When scaling beyond standard sizes, Onyx maintains both aspect ratios while maximizing the screen size, allowing content to expand proportionally without distortion. Unlike traditional projectors, which can appear dim in larger theaters and struggle with washed-out colors in bright scenes, Onyx’s enhanced brightness ensures richer details in shadows, more intense highlights and superior color accuracy across the entire spectrum. Powered by Samsung’s HDR technology, Onyx reaches peak brightness levels of 300 nits (87.6fL) — six times brighter than conventional cinema standards — allowing even the brightest details to remain clear and visible.4 As a result, high-brightness scenes retain their full impact, rather than appearing washed out or overexposed. With its industry-leading brightness and precision, Onyx enables clear and vivid playback even in brightly lit environments, making it ideal for alternative content such as live sports, concerts, gaming events and corporate presentations. This allows theaters to deliver a premium viewing experience beyond traditional movie screenings. Built for Reliability and Seamless Integration Onyx is built for long-term performance, offering the industry’s first and longest 10-years warranty for cinema LED,5 setting a new benchmark for reliability in cinema display technology. This extended coverage helps reduce total cost of ownership and ensures a future-proof investment for theater owners. To maintain optimal picture quality, Samsung provides an auto calibration solution that enables theaters to easily calibrate their screens during installation and routine maintenance. Designed for seamless integration, Onyx is compatible with both Dolby and GDC media servers, making it easier for theaters to transition from traditional projection systems. Because of this, theater networks can enjoy seamless content playback and efficient management. Onyx is fully compatible with leading cinema audio solutions, including Dolby Atmos, Meyer Sound, QSC and custom-designed sound systems, providing theaters with the flexibility to customize their sound experience to meet their specific needs. For theaters using HARMAN’s JBL surround sound technology, Onyx also offers seamless integration to ensure optimized audio performance. A Proven Legacy With Global Recognition Samsung Onyx is one of the most widely adopted cinema LED screens in theaters worldwide — setting a new industry standard for premium cinema display technology. As it expands its presence, Onyx continues to showcase its unmatched reliability, versatility and ability to elevate the cinematic experience. One of the most recent installations is at Pathé Palace in Paris, where Onyx was selected to enhance the premium viewing experience in one of the world’s most visually stunning cinemas. “At Pathé, we are committed to delivering the highest-quality cinematic experience for our customers,” said Laure de Boissard, Managing Director, Pathé Cinéma France. “Samsung Onyx allows us to achieve stunning visuals with exceptional brightness and contrast, ensuring that every film is presented exactly as intended.” Samsung Onyx is redefining how movies are experienced through its collaboration with the film industry as well. One such example was Samsung partnering with Pixar Animation Studios to master films like “Elemental,” “Inside Out 2,” and this summer’s “Elio” in HDR for Onyx, which led to the films being shown with exceptional brightness, contrast and color accuracy. Through close collaboration with filmmakers, Onyx continues to push the boundaries of display technology, ensuring that creative visions are brought to life with unmatched precision and clarity. “At Pixar, we believe cinema can be a grand, shared experience — a place where stories feel larger than life and memories are made with friends. That’s why we’re driven to bring something truly new to the big screen with our pioneering HDR-1 theatrical releases,” said Dominic Glynn, Senior Scientist, Pixar Animation Studios. “In rising to meet this ambition, the ONYX screen technology delivers astonishing brightness, clarity and color — an image so clear and uniform it elevates every moment of the story. Even the casual moviegoer will feel the difference. It’s about creating that unforgettable ‘Wow!’ — the kind of experience that reminds us why cinema is, and always should be, special.” CinemaCon attendees can experience the next-generation Onyx firsthand at Samsung’s booth at Caesars Palace, where the company will showcase its latest advancements in cinema display technology. Running March 31-April 3 in Las Vegas, CinemaCon is the largest annual gathering for the motion picture theater industry, bringing together theater owners, filmmakers, studio executives and industry professionals from all over the world. For more details, visit samsung.com. 1 Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems. 2 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. 3 All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal; The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout. 4 Peak brightness supported when using DCI-HDR supported IMB. 5 Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years. View the full article

Samsung Electronics, the Official Art TV of Art Basel, delivered an immersive experience at Art Basel Hong Kong, the premier global art fair, from March 28-30. Attendees who visited Samsung’s ArtCube lounge discovered a new appreciation for artworks displayed on Samsung’s premium 2025 Smart TV lineup, including The Frame, MICRO LED and Neo QLED 8K. ▲ Artist Marc Dennis is standing inside the Samsung ArtCube, surrounded by his artworks. “Samsung continues to make digital art accessible to more people through our premium display lineup,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and Official Visual Display partner of Art Basel, the world’s most prestigious art fair, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store.” ▲ Visitors at the Samsung ArtCube enjoyed various artworks on MICRO LED. This year, Art Basel Hong Kong highlighted 240 galleries from 42 countries, with more than half of the artworks coming from Asia and the Asia-Pacific, showcasing the region’s dynamic cultural landscape. At the fair, Samsung hosted a dedicated ArtCube lounge under the concept, ‘Borderless: Dive into the Art,’ featuring specially curated art collections available in stunning 4K quality on the Samsung Art Store. Additionally, visitors were able to experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount. ▲ Artist Jules de Balincourt is standing inside the Samsung ArtCube, surrounded by his artworks displayed on Samsung Art TVs. The ArtCube lounge featured five premium Samsung TVs, including The Frame, MICRO LED and Neo QLED 8K, delivering a breathtaking digital art experience. Upon stepping into the ArtCube lounge, visitors were welcomed by a display of artworks unfolding across the screens, creating an endlessly expanding and immersive artistic environment that unlocked a new appreciation of digital art. ▲ (From left) Hayley Romer, CGO at Art Basel converses with Daria Greene, Head of Content and Curation at Samsung. In addition to its dynamic lounge experience, Daria Greene, Head of Content and Curation at Samsung, hosted a series of panel discussions featuring influential voices from the contemporary art world. These sessions included: Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility This conversation with Hayley Romer, Chief Growth Officer at Art Basel, delved into how digital innovation redefined the way art was created, displayed and appreciated—making it more immersive and accessible to global audiences than ever before. Romer mentioned, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums.” Blending Old & New: A Fireside Chat with Marc Dennis Renowned hyper-realistic painter Marc Dennis joined the discussion about his artistic practice of skillfully blending Old Master techniques with modern themes to craft art that was both timeless and provocative. “Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed,” Dennis explained. ▲ Hyper-realistic artist Marc Dennis describes how the Samsung Neo QLED 8K showcases this artwork with meticulous distinction. Samsung recently launched a new Art Store collection featuring 23 curated artworks from Art Basel Hong Kong’s renowned galleries, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy more than 3,000 pieces from world-leading museums and galleries, available on Samsung TVs including The Frame, MICRO LED, Neo QLED and QLED TVs. ▲ Samsung ArtCube displayed artworks created by artist Aerosyn-lex Mestrovic. For more information, visit www.samsung.com. View the full article

Are you a company looking to enhance your users' experience by allowing them to add digital content such as tickets, coupons, or boarding passes to Samsung Wallet? Or perhaps you're an online merchant interested in integrating Samsung Pay as a secure payment option for your customers? Look no further! The Samsung Wallet Partner Portal is the perfect solution for your needs. The Samsung Wallet Partner Portal is a dedicated platform designed for companies who wish to collaborate with Samsung Wallet. By becoming a partner, you'll gain access to a wide range of services and resources that will enable you to seamlessly integrate your digital content or payment systems with Samsung Wallet. How to Become a Partner To become a partner and start collaborating with Samsung Wallet, simply visit the Samsung Wallet Partner Portal and follow the onboarding process. Once registered, you'll gain access to the portal's features and resources, allowing you to start integrating your digital content. To help you better understand the partner portal onboarding process and usage, we've prepared a tutorial video for you: NoteThe tutorial video also has a helpful guide for online merchants interested in integrating secure Samsung Pay functionalities into their mobile app or website. Don't miss out on new business opportunities by joining the Samsung Wallet Partner Portal now! If you have any further questions, submit a support request or join the forum. For more information, please refer to the following resources: Samsung Wallet for Partner Samsung Pay for Partner View the full blog at its source

March 2025 New Revenue Share Model for Galaxy Store From May 15, 2025, Galaxy Store will introduce a new, developer-friendly revenue share model. Developers and publishers of paid games, applications, themes, and in-app items (both consumable and non-consumable) will earn 80% of the sales proceeds generated through the Galaxy Store, with Samsung retaining 20%. For subscriptions, the revenue share will be 85% for developers and 15% for Samsung. Get ready to boost your revenue potential with Galaxy Store! Visit the Samsung Developer Portal for more details on these exciting changes. Samsung Health Data SDK 1.0.0.b2 Has Been Released!The latest Samsung Health Data SDK release introduces new write capabilities for select Samsung Health data types. Previously, developers could only read or aggregate data using the SDK APIs. With this update, developers can now insert, edit, and delete data for specified data types*. We're excited to offer this opportunity to developers to access and utilize more Samsung Health data in their applications. *Data types supported: Body composition, blood glucose, blood pressure, heart rate, nutrition, water intake Learn More [MWC 2025] Explore AI-Powered Innovation in Mobile, Health, Home, and Networks with Samsung Samsung Electronics stole the spotlight at Mobile World Congress (MWC) 2025, held in Barcelona and opening on March 3 (local time.) Samsung showcased new AI-powered mobile experiences and next-generation network solutions centered around the Galaxy S25 series. Visitors experienced Galaxy's vision for the future, through a dedicated Galaxy S25 zone featuring AI, camera, and gaming experiences, as well as AI-customized healthcare and smart home solutions. Samsung also shared advancements in security, sustainability, and network innovation technologies. Discover more about the AI-driven mobile innovations and connected experiences unveiled at MWC 2025 at the Samsung Electronics Newsroom. Learn More Samsung Announces Official Rollout of One UI 7 Starting from April 7 Samsung Electronics will begin rolling out the new One UI 7 starting on April 7 for key models including the Galaxy S24 series, Galaxy Z Fold6 and Galaxy Z Flip6, and will gradually expand to more Galaxy smartphones and tablets. This update enhances the user experience with a new UI design and powerful Galaxy AI features. One UI 7 provides an intuitive UX and options for personalized settings. For added convenience, the Now Bar provides personalized, real-time updates directly on the lock screen. Additional AI features, including AI Select, Writing Assist, Audio Eraser, and Drawing Assist, have been added for a more intuitive experience. Adjusting preferences is now easier. Users can simply navigate to Settings, tap the magnifying glass icon, and say, “My eyes are feeling tired.” Recommended options like adjusting brightness or enabling Eye Comfort Shield instantly appear. The update rollout begins in Korea and will gradually expand to global markets. Learn more in the Samsung Electronics Newsroom. Learn More Samsung Electronics Unveils 6G White Paper and Outlines Direction for AI-Native and Sustainable Communication Samsung Electronics has published its second white paper on technology trends for the 6G era, titled “AI-Native & Sustainable Communication.” This white paper outlines directions for enhancing network quality by applying AI technology throughout the telecommunication system, and for creating a sustainable user experience through energy efficiency improvements and extended service coverage. It also covers emerging 6G services, including immersive extended reality (XR), digital twins, and massive communication, as well as the key attributes that will enable them. Samsung Electronics announced its continued commitment to leading global standardization and development efforts for the 6G era, while incorporating lessons learned from 5G commercialization and adapting to evolving market requirements. Learn more at the Samsung Electronics Newsroom. Learn More Philips Hue Uses New Developer Tools for WWST Certification SmartThings is excited to announce that Philips Hue has certified 155 lighting products as “Works with SmartThings!” As a leader in smart lighting, Philips Hue continues to expand consumer choices by introducing more connected lighting products, showcased directly in the SmartThings application and website. Leveraging tools like Certification by Similarity in the Developer Center, Philips Hue efficiently certified their entire product lineup. Read more Interested in certifying your products with SmartThings? Fill out this form to learn more and reach over 380 million users worldwide. Samsung Receives 58 Accolades at iF Design Awards 2025 Samsung Electronics is pleased to announce it has received a total of 58 awards at the International Forum (iF) Design Awards 2025, a prestigious German international design competition, including two Gold Awards. "Ballie," an AI companion robot for the home, and "BOJAGI," an advanced concept package design for small portable projectors, were presented with Gold Awards. The 58 awards span various design and product categories, including the Bespoke AI Laundry Combo, Galaxy Ring, Neo QLED 8K, UX/UI, and service design. Samsung Electronics announced its commitment to continuing to lead the customer experience with AI-driven innovation and sustainable design, striving to provide designs that harmonize with consumers’ evolving lifestyles and contribute to society and consumers lives. Learn More FaceMe: Robust Face Restoration with Personal Identification FaceMe from Samsung Research is a technology that restores high-quality facial images from low-quality sources while preserving identity consistency. It utilizes the CLIP image encoder and the ArcFace facial recognition module to extract identity features from a reference image, and uses them as a prompt for the diffusion model to enhance the restoration’s performance. The training is conducted in phases using ControlNet and ID encoder modules, and wavelet-based color correction is applied for a final, natural-looking restoration. FaceMe does not require additional training for personalized restoration. Using a variety of reference images, this is a new approach that overcomes limitations of existing face restoration technologies. Find out more about FaceMe and its proven identity consistency, restoration quality, and high speed in the Samsung Research blog. Learn More View the full blog at its source

Samsung Electronics today announced the availability of its newest Odyssey gaming monitors, as well as the ViewFinity S8. The 2025 Odyssey lineup includes the revolutionary Odyssey 3D, the stunning Odyssey OLED G8 — which features an industry-first 4K, 240Hz screen — and the ultrawide Odyssey G9. These monitors, which push the boundaries of immersion and excellence, have been meticulously designed to deliver excellence to modern gamers. “At Samsung, we are committed to delivering cutting-edge display technology that enhances the gaming experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The new Odyssey monitors represent a significant leap forward in innovation, visual quality and performance, empowering gamers to fully immerse themselves and perform at their best.” Entering the World of 3D Gaming on the Odyssey 3D The new Odyssey 3D (G90XF model) 27” monitor introduces a groundbreaking 3D gaming experience that does not require dedicated glasses. Advanced eye-tracking technology and a proprietary lenticular lens deliver a natural-looking high-definition 3D image, accessible through the Reality Hub app,1 which makes the action jump out of the screen to bring new energy and immersion to games and video content. Samsung is actively collaborating with major game developers to make the most out of this 3D technology. These collaborations include: Nexon for The First Berserker: Khazan, launching on March 28 Neowiz for the critically acclaimed Lies of P. The company’s first downloadable content (DLC), Overture, is scheduled for release this summer. The partnering developers now have an unprecedented level of control over 3D effects, enabling them to bring their creative visions to life with precision. Samsung plans to continuously expand its partnerships with more global game studios. In addition to 3D gaming, the Odyssey 3D features AI video conversion, which can transform video content into 3D, breathing new life into nearly all content.2 Every scene of compatible content is analyzed and converted to 3D for consistent 3D effects with less eye strain. The Odyssey 3D also boasts impressive gaming performance. A 165Hz refresh rate and 1ms Gray-to-Gray (GtG) response time keep gaming responsive and smooth on its 4K screen, while AMD FreeSync Premium and NVIDIA G-SYNC Compatible reduce choppiness and screen lag, even during fast and complex gameplay. Edge Lighting takes 3D immersion to the next level by filling the gaming environment with lighting that adapts to games. It fills the space under the monitor with colors that synchronize with the screen’s lighting, enhancing the 3D screen and bringing game environments into real life. Odyssey OLED G8 Features Highest Pixel Density on a 27’’ Screen The unmatched picture quality of OLED gets a performance boost on the new Odyssey OLED G8(G81SF model). Available in 27” and 32” models, the 27” has 166 pixels-per-inch — the industry’s highest pixel density for a screen that size — and the industry’s first 4K monitor with a 240Hz refresh rate. Both sizes of the OLED G8 bring groundbreaking performance and visual quality together. The new 4K QD-OLED visuals deliver amazing details, with enhanced colors and contrast ratio from any viewing angle thanks to quantum dot technology. Boosted by VESA DisplayHDR TrueBlack 400, it delivers near-infinite contrast that makes vibrant colors pop, even at the high, typically 250nit brightness. Glare Free technology certified by Underwriters Laboratories (UL) allows the screen to produce less reflection, reducing distractions during use. The screen’s image is protected by Samsung OLED Safeguard+. The proprietary Dynamic Cooling System uses the industry-first Pulsating Heat Pipe to diffuse heat five times better than standard graphite sheets, without adjusting brightness. This protects the screen from burn-in, prolonging the life of the screen. The 240Hz refresh rate and .03ms GtG response time make the Odyssey OLED G8 a top performance gaming monitor, with fast and smooth screen movements. It supports AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible to prevent stuttering, tearing and jittering. These performance features combine to make gaming ultra smooth, responsive and immersive. The Odyssey OLED G8 also makes a stylish addition to any gaming setup. The slim metal design fits any aesthetic, while Core Lighting+ surrounds the user with lighting based on the screen. And it’s all easy to set up, thanks to the ergonomic stand. Odyssey G9 Allows More Gamers To Experience Curved Ultrawide Gaming The Odyssey G9 (G91F model) brings ultrawide gaming to more people with a simplified approach that does not sacrifice performance. Its 49’’ Dual QHD display features a 1000R curve, wrapping high-quality visuals and exciting gameplay around the user. A 144Hz refresh rate and 1ms response time keep gameplay responsive and quick, while AMD FreeSync Premium Pro allows the action to flow without tearing or stuttering. The VESA DisplayHDR 600 certification brings colors to vivid life with clarity, while HDR10+ GAMING enhances the screen with optimized brightness, contrast and color range for a dynamic picture. The Odyssey G9 also delivers exceptional multitasking ability, with Picture-by-Picture and Picture-in-Picture features. With these, two different devices can be viewed at the same time, with flexible size options available in Picture-in-Picture mode. The Odyssey G9 also helps users get to games faster with the Auto Source Switch+, which detects connected devices and automatically displays them when they are turned on. ViewFinity S8 Encapsulates Comfort and Efficiency In addition to the 2025 gaming monitors, Samsung is launching the 37” ViewFinity S8 (S80UD model), the largest 16:9 4K Samsung monitor to date. With a screen approximately 34% larger than the previous model, the ViewFinity S8 maximizes productivity and efficiency on its 4K screen. HDR10 and the ability to accurately portray 1 billion colors give professionals the tools to do their jobs effectively and efficiently. The ViewFinity S8 is designed for comfort and efficiency. Its ergonomic design is certified by TÜV Rheinland as an Ergonomic Workspace Display, and its Intelligent Eye Care is TÜV-certified for reducing strain on users’ eyes.3 Devices can be connected to use for work through a 90W USB-C connection, and multiple inputs can be controlled on the monitor with a keyboard, video and mouse (KVM) switch, making it easy to connect work and leisure devices to the multipurpose monitor. For more information, please visit here. Availability The new Odyssey 3D, Odyssey OLED G8 and Odyssey G9 are available for pre-order starting today. For more information, please visit here. 1 Reality Hub must be installed. The app can be downloaded from Samsung.com or Microsoft Store. Only the games that are specified in the Reality Hub can be transferred for 3D gaming. 2 To activate 3D conversion, Reality Hub must be running in the system tray and video must be in full screen. Some video players may not support 3D conversion. 3D conversion is not available for DRM content or when HDR mode is enabled. 3D conversion only supported with NVIDIA graphics cards. RTX 3080 or higher recommended. For optimal 3D performance, the following PC specifications are recommended: CPU: Intel i7 or higher, AMD Ryzen 7 1700X or higher. 3 Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products. View the full article

“Technology has transformed the way people engage with art, making it more accessible through platforms like Samsung Art Store.” Angelle Siyang-Le, Director of Art Basel Hong Kong, is a seasoned art professional with a deep understanding of the Asian and global art markets. For over a decade, she has been instrumental in shaping and defining the fair’s vision by fostering connections with galleries, collectors, institutions and the broader arts ecosystem. Since her appointment as director in 2022, Art Basel Hong Kong has continued to evolve and grow — reflecting the vibrant art scene in Hong Kong and the Asia-Pacific region at large. Her passion for building community has been a driving force throughout her career in the arts, aligning perfectly with Art Basel’s mission to bring people together through meaningful and inspiring art experiences. Samsung Newsroom sat down with Siyang-Le to explore how Art Basel Hong Kong fosters creativity and collaboration through technology. ▲ Angelle Siyang-Le, Director of Art Basel Hong Kong (Image courtesy of Art Basel) Vision and Future of Art Basel Hong Kong Q: What is the vision behind Art Basel Hong Kong? Art Basel is dedicated to connecting and nurturing the global art ecosystem. Art Basel Hong Kong places a strong emphasis on the Asia-Pacific region, with over 50% of participating galleries coming from this area. We actively support the local art scene through collaborations with various institutions and cultural organizations. Each of our shows — in Hong Kong, Basel, Paris and Miami Beach — is uniquely shaped by its host city, an influence reflected in the gallery lineup, artwork and parallel programming developed in collaboration with local institutions. Q: What role does Hong Kong play in the Asian art market? Hong Kong serves as a pivotal gateway to the broader Asian art market. With its established auction houses, vibrant gallery scene and international collector base, the city remains a key hub for both Western and Asian art. As Asia’s leading art hub, Hong Kong continues to bridge art communities across the region and beyond. Q: How has Art Basel Hong Kong evolved over the years? Our fair has evolved alongside Hong Kong’s vibrant art scene, with both continuously inspiring and impacting each other. The city’s cultural landscape has expanded significantly during my time here — invigorated by a new generation of collectors, the opening of world-class institutions like M+ and the Hong Kong Palace Museum and a dynamic surge of commercial, non-profit and artist-run spaces. Internally, we have introduced numerous initiatives and programs as well. I am proud that Art Basel Hong Kong has become a cornerstone of the city’s arts community, with widespread recognition of the fair’s presence this month. ▲ Art Basel Hong Kong 2024 (Image courtesy of Art Basel) Samsung x Art Basel: Redefining Art Appreciation Q: As the official visual display partner for Art Basel, how is Samsung Electronics driving the integration of art into everyday life through Samsung Art Store? The global collaboration between Art Basel and Samsung presents an exciting opportunity to merge world-class art exhibitions with cutting-edge innovations. Technology has transformed the way people engage with art, making it more accessible through platforms like Samsung Art Store. Advancements in display technology enable viewers to experience art in new and immersive ways — bringing it into their daily lives and fostering deeper connections. ▲ The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution. While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs. Q: How do you see this partnership impacting the way people perceive and appreciate art? Technology-driven initiatives have the power to expand cultural exchange and inspire audiences worldwide. With The Frame, Samsung has already built strong partnerships with leading museums, institutions and artists — bridging diverse artistic practices and mediums. I believe that growing these collaborations will be crucial to further integrating technology into the art world and redefining how people experience and appreciate art in their homes. Q: What has your experience been like using The Frame in Art Mode? I had the opportunity to explore The Frame during Samsung’s activation at our Basel and Miami Beach shows last year, and I was truly impressed by how artwork is presented on the screen. I encourage visitors to experience The Frame in Art Mode and observe how various artistic techniques and textures are rendered digitally. While The Frame offers a stunning way to enjoy classic masterpieces, what excites me most is how Samsung Art Store enhances the experience by showcasing emerging artists and fresh artistic perspectives. ▲ A comparison of The Frame Pro’s TV Mode and Art Mode The Role of Technology in the Evolving Art World Q: How is technology influencing the presentation and consumption of contemporary art? Technology plays a crucial role in expanding the global reach of contemporary art and transforming how we experience and connect with it. Digital platforms have redefined accessibility, while AI and blockchain are revolutionizing how art is created, traded and authenticated. Last year at Art Basel Miami Beach, we introduced an AI-powered mobile app to make exploring the fair more intuitive and engaging. Our use of technology is all about enhancing the visitor experience — offering audiences fresh, innovative ways to discover new artwork, navigate the fair seamlessly and connect with galleries. Q: What changes have you noticed in the art world? Collector interests are shifting. There is a growing demand for emerging artists and increased recognition of local artists, whose presence in private collections is rising. Additionally, a generational shift is underway as younger collectors take on a more active role in shaping the market. ▲ “Enduring as the universe (天長地久, 2024)” by Ticko Liu displayed on The Frame Pro Q: What opportunities excite you most about Art Basel Hong Kong’s future? I’m excited to continue deepening collaborations within Hong Kong’s dynamic arts community and contributing to Asia’s art ecosystem. Strengthening regional and global connections not only enriches the fair but also fosters a broader dialogue around contemporary art. Through meaningful partnerships such as Art Basel’s collaboration with Samsung, we can continue to progress while staying true to our core mission — delivering world-class art fairs for our global community of galleries, artists, partners and collectors. This year, Art Basel Hong Kong will take place from March 28 to 30 at the Hong Kong Convention and Exhibition Centre. Visitors are invited to explore premier galleries from around the world and discover diverse artistic perspectives through modern and contemporary artwork. View the full article

Samsung Electronics, the world’s leading TV manufacturer for 19 consecutive years, is kicking off the 2025 Tech Seminars in Frankfurt, Germany, from March 18–19, giving media and industry professionals an exclusive first look at its most advanced AI-powered TV and audio innovations before they hit the market. Now in its 14th year, the seminar provides field experts with hands-on experiences of Samsung’s latest TV lineup ahead of its official release. This year, the seminar will be showcasing technologies related to AI-powered picture quality, immersive sound, and next-generation viewing experiences. Revolutionizing the Screen Experience With AI Samsung’s 2025 TVs will feature powerful AI-driven features designed to enhance the user experience. At the heart of this innovation is Vision AI, an advanced platform that personalizes and simplifies the way users interact with their screens. Features such as Click to Search allows viewers to instantly access relevant information about on-screen content, while Live Translate provides real-time audio translations for seamless global viewing. Quick Remote transforms a smartphone into a control hub, offering a more intuitive and connected experience. Samsung has also introduced a seamless multi-device experience, enabling effortless content sharing and control across Samsung devices. Features like Storage Share, which allows easy file transfers between Galaxy devices and TVs, and Multi Control, which lets users operate multiple Samsung devices with a single keyboard and mouse, create a more connected and streamlined ecosystem. Next-Generation OLED & Neo QLED Picture Quality Samsung’s 2025 OLED TVs introduce Glare Free 2.0, minimizing reflections for a crystal-clear and immersive experience. Powered by the NQ4 AI Gen3 Processor and 128 neural networks, AI Upscaling sharpens details with remarkable precision, while OLED HDR technology boosts brightness and contrast. The 2025 Neo QLED 4K lineup features advanced local dimming for deeper blacks and enhanced HDR accuracy. AI Motion Enhancer, previously exclusive to 8K models, is now available in 4K TVs, delivering ultra-smooth visuals ideal for sports and action-packed content. Expanding the Lifestyle TV Portfolio Samsung’s Lifestyle TV lineup continues to push boundaries of design and innovation, blending cutting-edge technology with personalized home aesthetics. The Frame Pro redefines both entertainment and home décor, now featuring Mini-LED Local Dimming for enhanced brightness and lifelike picture quality. With access to over 3,000 digital artworks via Samsung Art Store, users can instantly transform their TV into a stunning personal gallery. The addition of Wi-Fi 7 ensures seamless installation, reducing cable clutter for a cleaner, more sophisticated setup. Meanwhile, The Premiere 5 offers a compact yet powerful projection experience with touch interaction, making it ideal for gaming, education, and immersive home entertainment. Designed for versatility, it delivers immersive visuals in a range of environments, from classrooms to home theaters and much more. Introducing the Next Era of Immersive Sound Samsung is redefining audio innovation with Eclipsa Audio, the industry’s first IAMF 3D sound technology developed in collaboration with Google. This advanced system optimizes spatial sound by analyzing environmental reflections, delivering a deeply immersive surround sound experience. At the 2025 Tech Seminar, attendees will be among the first to experience Eclipsa Audio firsthand and see its seamless integration with Samsung’s latest soundbars for a next-level home theater experience. “At Samsung, we’re committed to making all the devices you use smarter and more connected,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “Whether it’s using Vision AI to automatically optimize your TV settings or AI-powered services to make activities such as search or home management simpler, we’re showing how technology can feel more personal and tangible than ever before.” Following the Frankfurt event, Samsung will bring the Tech Seminar series to key regions including Southeast Asia and Latin America, providing more industry professionals with exclusive hands-on previews of its AI-powered display and audio innovations ahead of their market launch. ▲ Kevin Cha from Samsung’s Picture Quality Solution Lab explains how Glare Free 2.0 technology and OLED HDR technology enhance viewing comfort. ▲ Haylie Jung from Samsung’s Picture Quality Solution Lab highlights advanced local dimming and AI-powered enhancements in the 2025 Neo QLED 4K, featuring the NQ4 AI Gen3 Processor. ▲ Steffen Greb from Samsung’s ECSO demonstrates Vision AI and seamless multi-device connectivity across Samsung products. ▲ Deokhwan Kim from Samsung’s Picture Quality Solution Lab demonstrates The Premiere 5’s touch capabilities. ▲ Hyungwoo Kim from Samsung’s Sound Device Lab showcases Eclipsa Audio, Samsung’s 3D audio technology, allowing users to enjoy immersive three-dimensional sound experience. 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▲ Zhu Jinshi’s This Triptych is as Gorgeous as the Autumn in a Scented Room (2023) shown on Neo QLED 8K by Samsung. Samsung Electronics, the Official Art TV of Art Basel, today announced that it is bringing contemporary masterpieces from galleries exhibiting at Art Basel Hong Kong 2025 to a global audience. Starting today, subscribers of the Samsung Art Store, a premium digital art platform exclusively available on Samsung TVs, will have access to a curated collection of 23 select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from March 28-30,1 2025 at the Hong Kong Convention & Exhibition Centre. The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution to bring the program of Art Basel galleries into their homes. The Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more. “Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.” Bringing the Art Basel Experience to Samsung TVs ▲ Ticko Liu’s Enduring as the Universe (2024) shown on Neo QLED 8K by Samsung. Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris and Miami Beach. Through the Samsung Art Store, a curated selection of these masterpieces is now available beyond the exhibition halls, allowing art lovers worldwide to experience select artworks presented by leading international galleries at Art Basel – all from the comfort of their homes. To further highlight the intersection of art and technology, Samsung will present an interactive lounge, titled ArtCube,2 at Art Basel Hong Kong on March 28-30. The showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork, including those from the Art Basel collection in breathtaking detail. Under the theme “Borderless, Dive into the Art,” ArtCube visitors will engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art. In addition to its ArtCube Lounge experience, Samsung presents a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung leads each engaging one-on-one dialogue. The conversations feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings. Expanding Samsung’s Digital Art Leadership While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs,3 as part of Samsung’s mission to bring world-class art to an even bigger audience. In addition to the Art Basel Hong Kong collection, Samsung will continue its partnership with one of the world’s most prestigious art fairs by introducing exclusive artworks from Art Basel’s Basel and Paris collections later this year. “We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel. The Art Basel Hong Kong collection features works from 23 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan. For more information, visit www.samsung.com. About Art Basel Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com. 1 Event is open to the public from March 28-30, after VIP opening from March 26-27. 2 Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center. 3 For models Q7F and above. View the full article

Samsung Electronics today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction1 and Product Carbon Footprint2 certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction. “Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, we will continue to be at the forefront of establishing a more energy-efficient ecosystem that benefits consumers.” Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year. The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized sustainability standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup. In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors. Samsung’s leadership in energy-efficient display technology dates back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO2 certification. Since then, Samsung has continually expanded its portfolio of environmentally certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products. For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com. 1 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products. 1 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″. View the full article

Samsung Electronics today announced that the quantum dot (QD) sheet used in its QD TVs has received certification for compliance with the Restriction of Hazardous Substances (RoHS) directive and has been verified to contain no cadmium by the global certification institute, Société Générale de Surveillance (SGS). SGS, headquartered in Geneva, Switzerland, is a world-leading testing and certification body that provides services to ensure organizations meet stringent quality and safety standards across various industries, including electronic products, food and the environment. In addition to receiving recognition from SGS for the no-cadmium technology in Samsung’s quantum dot film, the company’s compliance with the EU’s RoHS directive assures the safety of the TV viewing experience. “Samsung’s quantum dot TVs are built on safe technology that complies with restrictions on hazardous substances while delivering unmatched picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “Achieving SGS certification fully validates the safety of our products. With this recognition, we are committed to continuously developing sustainable display technologies.” Samsung began researching quantum dot technology in 2001, and its ongoing commitment to research and investment has positioned it at the forefront of innovation in the global display market. After developing the world’s first no-cadmium quantum dot material in 2014, Samsung launched TVs that implemented the technology the following year. Since then, the company has been leading quantum dot technology through continuous technological advancements. In particular, Samsung successfully created nanocrystal material without cadmium and has secured around 150 patents for the technology. With this extensive expertise and technological progress, the company has ushered in an era of safer quantum dot TVs made with materials that do not contain harmful substances. View the full article

Samsung Electronics and Logitech celebrate five years of partnership in video conferencing, combining their industry-leading solutions to enhance workplace collaboration and productivity. The integration of Samsung high-definition displays with Logitech’s video conferencing solutions creates immersive, connected experiences ready to meet the needs of today’s employees. ▲ Samsung Electronics’ high-definition displays integrated with Logitech’s conference cameras, webcams and audio systems enable seamless collaboration for hybrid teams. With the rise of flexible work environments, organizations require meeting spaces equipped with advanced video conferencing technology to enable seamless collaboration for distributed teams. Businesses can now leverage Samsung’s high-definition displays with Logitech’s conference cameras, webcams and audio systems to achieve crystal-clear video and sound, helping remote and in-person participants feel like they are in the same room. Samsung Interactive Displays also enable teams to connect, share ideas and whiteboard on a single screen. These meeting solutions make every participant feel equally engaged regardless of location. ▲ The Samsung Interactive Display is a powerhouse tool for team collaboration. “Samsung and Logitech products empower teams to work better together,” said Sukhmani Mohta, Chief Marketing Officer, Display Division, Samsung Electronics America. “With purpose-built solutions that integrate effortlessly into today’s workplaces, we’re helping organizations to reimagine collaboration, spark creativity and achieve greater productivity. We are shaping the future of work by fostering deeper connections and creating fulfilling experiences for teams.” ▲ Samsung and Logitech solutions support dynamic and flexible workspaces for today’s employees. Traditional workspaces are evolving into more dynamic and flexible environments. “Hot desking,” where employees can choose their workstation for a given day rather than having assigned desks, is supported by Samsung monitors that work seamlessly with Logi Dock Flex. This allows employees to quickly plug into any available desk and start working immediately. This streamlined experience minimizes technical challenges, reduces stress and promotes productivity in an adaptable workplace. “Our partnership with Samsung is founded on shared values such as drive for innovation and focus on customer needs,” said Sudeep Trivedi, Head of Alliances and Go-to-Market, Logitech. “We collaborate to address challenges and anticipate the evolving needs of almost every industry. We’re eager to continue driving innovation, anticipating and fulfilling the needs of our customers in the years ahead.” ▲ Samsung and Logitech remain committed to building sustainable design into every product and empowering organizations to manage their energy consumption. Samsung and Logitech also share a mutual commitment to building environmental sustainability into every product. Both companies have created solutions that automatically go into standby mode or turn off when not in use to help reduce energy consumption. Device management systems like Samsung SmartThings Pro offer remote control and monitoring of the performance and environmental impact of connected office technologies. Logitech’s ambitious climate strategy includes Design for Sustainability principles that have resulted in three out of four products using next-life, recycled plastics, 66% of products carbon labeled and 94% of the company’s electricity footprint coming from direct and indirect renewable electricity purchases. ▲ Samsung and Logitech help businesses to minimize technical challenges and promote productivity in adaptable workplaces. At the Logitech Experience Center in San Jose, California, businesses can view Samsung and Logitech’s joint solutions in a realistic work environment. The collaborative space, which serves as both a fully functioning office for Logitech employees and a showroom for customers, demonstrates how these innovations can unlock new possibilities for modern workplaces. To learn more about Samsung and Logitech’s immersive, integrated workplace solutions, read the full case study on their collaboration. View the full article

In-App purchases are crucial for many applications, and the Samsung In-App Purchase (IAP) service helps developers manage purchases, subscriptions, and refunds efficiently. To keep your server in sync with user transactions, Samsung IAP Instant Server Notification (ISN) sends real-time notifications to your backend server when purchase-related events occur. ISN for Samsung IAP is a method used by Samsung's system to notify your server about user activities related to in-app items and subscriptions. When a change occurs, Samsung sends a notification to your server. A list of all events that trigger a notification is available here. In this article, we will build a Spring Boot server that handles these notifications. Prerequisites To implement ISN for Samsung IAP, it is important to focus on the requirements that helps you to most easily implement the process: Create an IAP public key in the Seller Portal. This key is used to authenticate the notifications you receive and verify that they are from the Samsung IAP ISN system. The steps you need to follow are outlined in the Create an IAP public key in Seller Portal documentation. Create an in-app item in the Seller Portal. Follow the related documentation to create an in-app item. ISN Structure The ISN for Samsung IAP service sends a notification to the application developer server. The structure of the notification is always a base64-encoded JSON Web Token (JWT) and consists of three parts. The three parts are: Header Payload Signature Header The JWT uses a JOSE (JavaScript Object Signing and Encryption) header. Similar to the envelope of a letter, the header indicates the type of notification being sent. For additional information, refer to the Samsung IAP ISN Header article. Example encoded header: eyJ0eXAiOiJKV1QiLCJhbGciOiJSXXXXXXXX Example decoded header: { "alg" : "RS256", "typ" : "JWT" } Payload The payload is the actual content of the message, like the letter inside the envelope. This part contains the crucial information you need, like the user’s subscription details, the product they have subscribed to, and the current status of the subscription. More details about the payload check are available in the following documentation and Data claims section. Example encoded payload: eyJpc3MiOiJpYXAuc2Ftc3VuZ2FwcHMuY29tIiwic3ViIjoiRVZFTlRfTkFNRSIsImF1ZCI6WyJjb20ucGFja2FnZS5uYW1lIl0sIm5iZiI6MTcxNzIwNCwiaWF0IjoxNzE3MjA0LCJkYXRhIjp7InNlbGxlck5hbWUiOm51bGwsIm NvbnRlbnROYW1lIjoiTWFydGluZSJ9LCJ2ZXJzaW9uIjoXXXXXXXX Example decoded payload: { "iss": "iap.samsungapps.com", "sub": "EVENT_NAME", "aud": ["com.package.name"], "nbf": 1717XXXXXX, "iat": 1717XXXXXX, "data": {..}, "version": "X.0" } Signature The signature is the security feature that acts as a digital stamp to prove the message is genuine and hasn’t been tampered with. You can use this signature to verify that the data in the payload is authentic and was created by Samsung. Further information is provided in the signature documentation. Now that we know the structure of the ISN for Samsung IAP, we can configure the server to handle it. Server Configuration According to the ISN for Samsung IAP requirements, you must set up a server to receive the notifications. Below, we create a Spring Boot server. Use your preferred IDE (Integrated Development Environment) or online Spring Initializr to create a Spring Boot server. Follow the steps below to set up your own server. Step 1: Set Up a Spring Boot Project Use the Spring Initializr tool to create a new project. Choose the following dependency: Spring Web Generate and download the project. Step 2: Import the Project into IDE Open the project in the IDE (IntelliJ, Eclipse, etc.) Step 3: Set Up ISN Endpoint Create a controller for ISN Notifications in the IDE after importing the Spring Boot project. The controller receives POST requests (Subscription, Refund and Cancel) sent from Samsung’s IAP server. Add necessary dependencies in the build.gradle file: { implementation 'com.auth0:java-jwt:4.0.0' //For JWT verifier implementation 'org.json:json:20230227' // For JSON parsing } Load the public key detailed in the prerequisite section: private String loadPublicKey(String fileName) throws IOException { ClassPathResource resource = new ClassPathResource(fileName); StringBuilder contentBuilder = new StringBuilder(); try (InputStream inputStream = resource.getInputStream(); BufferedReader reader = new BufferedReader(new InputStreamReader(inputStream))) { String line; while ((line = reader.readLine()) != null) { contentBuilder.append(line).append("\n"); } } return contentBuilder.toString(); } Remove headers, footers, and whitespace from the public key and convert it to the RSAPublicKey format. private RSAPublicKey getRSAPublicKeyFromPEM(String pem) throws Exception { String publicKeyPEM = pem .replace("-----BEGIN PUBLIC KEY-----", "") .replace("-----END PUBLIC KEY-----", "") .replaceAll("\\s", ""); // Remove headers, footers, and whitespace byte[] encoded = Base64.getDecoder().decode(publicKeyPEM); KeyFactory keyFactory = KeyFactory.getInstance("RSA"); X509EncodedKeySpec keySpec = new X509EncodedKeySpec(encoded); return (RSAPublicKey) keyFactory.generatePublic(keySpec); } Create a JWT verifier with RSAPublicKey and, finally, verify the JWT. If the verification is successful, decode the JWT to retrieve the decoded JSON payload. The decoded payload contains the message of the notification. private void verifyToken(String token, RSAPublicKey publicKey) { try { // Create JWT verifier with RSA public key Algorithm algorithm = Algorithm.RSA256(publicKey, null); // Verify the JWT token JWTVerifier verifier = JWT.require(algorithm) .withIssuer("iap.samsungapps.com") .build(); DecodedJWT jwt = verifier.verify(token); // Decode the JWT token String payloadJson = new String(Base64.getDecoder().decode(jwt.getPayload())); JSONObject jsonObject = new JSONObject(payloadJson); //Print decoded JSON payload System.out.println("Payload as JSON: " + jsonObject.toString(4)); } catch (JWTVerificationException e) { System.out.println("Invalid token: " + e.getMessage()); } } In this sample project, we have only printed the payload data to the console. You can use this according to your requirements. Step 4: Deploy the Server The server needs a publicly accessible URL to receive ISN notifications. In our project, we have used CodeSandbox to get the publicly accessible URL for the server. Once you deploy the project on CodeSandbox, you will get a publicly accessible URL that looks like this: https://abcde-8080.csb.app/iap/isn. Testing with Seller Portal Test your server with Samsung Galaxy Store Seller Portal: Set the CodeSandbox URL as the ISN URL in Seller Portal. Go to the In-App Purchase section and create items with the required details. In the "ISN URL" field, set the publicly accessible server URL. After setting the URL, click the Test button. A notification will be sent to the specified server immediately. You will also receive a notification on the server that you just deployed in the CodeSandbox. Figure 1: Testing with Seller Portal Testing with a Sample Application Now it is time to test the ISN for Samsung IAP from the user application. Further details are provided in the Integrate the Samsung In-App Purchase Orders API with Your Application article. Download the sample application from this blog and then follow the instructions until you reach the "Implementation of Item Subscription" section. In the sample application, after clicking the "Buy" button, startPayment() is called. The onPayment() callback returns an indication of whether the purchase succeeds or fails. If the purchase is successful, the IAP server sends a notification to your server. iapHelper.startPayment(itemId, String.valueOf(1), new OnPaymentListener() { @Override public void onPayment(@NonNull ErrorVo errorVo, @Nullable PurchaseVo purchaseVo) { if (purchaseVo != null) { Log.d("purchaseId" , purchaseVo.getPurchaseId().toString()); // Purchase successfull }else { Log.d("purchaseError" , errorVo.toString()); } } }); Example Response After successfully purchasing an item, a JSON response is returned. For more information on each parameter, you can check the Item purchased documentation. Example JSON response: "data" : { "itemId": "example_item_id", "orderId": "XXXX40601KRA00XXXXX", "purchaseId": "XXXXX7245d57cc1ba072b81d06e6f86cd49d3da63854538eea689273787XXXXX", "testPayYn": "N", "betaTestYn": "N", "passThroughParam": null } NoteFor different event types, it sends different data claims. For more detailed information regarding data claims, see Data claims. Conclusion By implementing the ISN for Samsung IAP with your server, you can easily and securely stay in sync with user in-app purchases. Integrating ISN for Samsung IAP helps you improve your application management experience and grow your application’s revenue. Following this guide will help you smoothly set up the system and provide a better way to manage your application. References For additional information on this topic, see the resources below: Download the sample Spring Boot server Samsung IAP Instant Server Notification documentation Integrate the Samsung In-App Purchase Orders API with Your Application View the full blog at its source

Samsung Electronics, the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014. Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimization features for a one-of-a-kind home entertainment experience. This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognized the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.” Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide. “We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.” View the full article

Today, Samsung is announcing a new revenue share model for Galaxy Store, increasing the current revenue share of 70/30 to 80/20 for developers and publishers. Starting May 15, 2025 (GMT+0), developers and publishers of paid games, apps, and consumable and non-consumable in-app items using Samsung Checkout will start receiving 80% of the net sales proceeds* generated and received through Galaxy Store, while Samsung will retain 20%. For subscription services, the revenue share model will be 85% / 15%. For all developers and publishers who are currently publishing an app on Galaxy Store and obtained certification via the Galaxy Store Seller Portal, no action is required to start benefiting from this higher revenue share. Unless you have a custom agreement, Samsung will automatically apply the new revenue share terms on May 15, 2025 (GMT+0). If you have a custom agreement with Samsung, you will not be impacted by this change and the terms of the custom agreement will continue to apply. FAQ Q: When will I start receiving the new increased revenue? A: The new revenue share model will start on May 15, 2025 (GMT+0). Q: Will purchases made today in Galaxy Store be affected? A: Purchases made in Galaxy Store before May 15, 2025 (GMT+0), will continue at the current 70/30 revenue share model. Q: Will there be any other changes in the calculation of the revenue share? A: No. Before distributing your revenue share, Samsung will deduct the same customary fees from the total revenue such as sales tax, bank fees and other cost as provided in the Galaxy Store Seller Portal Terms and Conditions. Q: I have a custom agreement with Samsung. Will this change affect the agreement? A: No, if you have a custom agreement you will not be impacted. If you are interested in moving to the new revenue share model, please contact your Samsung account manager. Q: What apps will benefit from the new revenue share model? A: All paid apps, including games and themes, as well as consumable and non-consumable in-app items will benefit from the new 80/20 revenue share model. Developers of subscription services (where recurring payment is made by users) will receive a higher revenue share based on an 85/15 revenue share model. Q: What do I need to do to receive my increased revenue share? A: If you have accepted Samsung Galaxy Store Seller Portal Terms and Conditions, then no action is necessary. Samsung will automatically update your revenue share to the new terms on May 15, 2025 (GMT+0). If you have a custom agreement, you will not be impacted by this change. If you are interested in moving to the new revenue share model, please contact your Samsung account manager. For further inquiries, please reach out to [email protected]. *Subject to the deduction of customary sales tax and other fees. View the full blog at its source

The future of displays is here! Earlier this month at ISE 2025, Samsung Electronics showed off its latest commercial display innovations. From the energy-efficient Samsung Color E-Paper and AI-powered Interactive Display to Transparent MICRO LED and HoloDisplay, the company captivated attendees with its expansive lineup of display solutions and their limitless applications. Check out the videos below for a closer look at how Samsung is transforming the industry in 2025. Samsung Color E-Paper: A Signage Solution Ready To Replace Traditional Posters in Storefronts Samsung Color E-Paper is a paper-thin, ultra-low power and lightweight display serves as an energy efficient alternative to traditional analog and paper-based promotional materials. This solution consumes near-zero power while displaying static images by leveraging ambient light to illuminate the content. A dedicated app and Samsung VXT makes it easy to manage. AI-Powered Interactive Display: A Smarter, more connected Screen for Classrooms The Samsung’s 2025 Interactive Display is redefining the classroom with AI-powered learning tools that make education smarter and more connected. From instant answers with Circle to Search to AI-generated lesson recaps and real-time transcriptions, students and educators get seamless AI support — right on the screen. 2025 Hotel TV Lineup: An Entertainment Experience Tailored to Every Guest Samsung’s latest hospitality display solutions eliminate the need for extra cables or a complicated setup. Guests can instantly stream content from their devices with AirPlay and Google Cast. With SmartThings Pro, they can enjoy seamless in-room control, while LYNK Cloud enables easy access to dining, concierge services and check-out — right from the TV. The Wall IWC: Uninterrupted Display for Command and Control in Mission-Critical Environments In mission-critical environments like command-and-control centers, every second counts. Incorporating Samsung’s MICRO LED technology, The Wall IWC ensures uninterrupted operation with seamless visuals and fast, modular maintenance — delivering clarity and reliability when it matters most. The Wall IVC: An Advanced Display Optimized for Content Creation in Corporate Broadcast Studios The Wall for Virtual Production (IVC model) is revolutionizing corporate broadcasting. At ISE 2025, Samsung unveiled the first-ever broadcasting bundle with ARRI and Realtime Department — designed for seamless workflows, stunning MICRO LED visuals and effortless content creation. Transparent MICRO LED and HoloDisplay: Cutting-Edge Display Solutions for Unforgettable Museum Exhibits These two futuristic solutions captivate and engage visitors in new ways. The Transparent MICRO LED can transform exhibits into seamless, bezel-less interactive experiences with 360-degree viewing experiences by showing content on the showcase. The HoloDisplay immerses viewers by projecting sharp and high-contrast floating 3-dimensional images. Samsung Electronics received a total of 12 awards, including five Best of Show awards at ISE 2025, demonstrating its industry dominance. While Samsung continues to push the boundaries for commercial display, the future is already here with its 2025 lineup. For more information, visit: http://smsng.co/B2Bsolutions. * Availability and features may vary by model and are subject to change without prior notice. View the full article

February 2025 Certify your Matter Products with SmartThings – Fast & Easy Showcase your Matter products to over 380 million SmartThings users. Getting Works with SmartThings (WWST) certification is easier than ever. Our Developer Center offers many tools to help you certify, including Test Suite. Leverage the Test Suite to easily test your products; many products can even be self-tested without sending them to a lab. Once certified, you can display your products in the SmartThings application and on our website and unlock opportunities for co-marketing. Want to learn more? Fill out this form, and we’ll share more details on certifying your Matter products with SmartThings. Samsung Mobile Advance Applications Are Now Open!Call for innovators: Applications for our Samsung Mobile Advance Startup Incubation Program are now open. Turn your idea into reality with our 6-month Proof-of-Concept project with Samsung. Visit us for more information. Learn More Simple yet Impactful: Emulator Skins for the Galaxy S25 Series are Now Available The latest Galaxy emulator skins have been designed specifically for the Galaxy S25 lineup, allowing you to bring the premium look and feel of Samsung’s newest flagship devices to your Android application development. These sleek skins showcase the stunning design, rounded display, and bold style of the Galaxy S25 series. Building applications has never been easier. Download the emulator skins today and start creating applications that truly stand out. Download Tutorial: Elevate Your Watch Face with Stunning Weather Forecast Features Want to take your smart watch experience to the next level with our dynamic weather forecast features? With Watch Face Studio (WFS), you can seamlessly integrate real-time weather updates, making it easy for users to check hourly and daily conditions at a glance. Smart features like weather tags let you display forecasts while keeping the last update time visible, ensuring users always have access to the latest information. Ready to try it? This blog includes a sample project to help you bring these innovative features to life. Check out the full blog and give your watch face a fresh, weather-smart upgrade! Learn More Discover the New Samsung Tizen TV SDK v9.0.0 The Samsung Tizen TV SDK v9.0.0 is now available! This SDK provides a suite of tools to help you start developing applications for the Tizen TV platform, including an IDE, a lightweight TV simulator for testing web applications, and a TV emulator. Download the new Samsung Tizen TV SDK now from the Samsung Developer Portal and start developing today. Learn More Deep Learning for CSI Feedback: One-Sided Model and Joint Multi-Module Learning Perspectives In 5G networks, massive MIMO (Multiple Input, Multiple Output) technology is essential for high-speed data transmission and enhanced reliability. To maximize MIMO performance, base stations (BS) require downlink Channel State Information (CSI) feedback from user equipment (UE). However, limited uplink channel resources can lead to overload issues. Therefore, maintaining CSI feedback accuracy while minimizing overhead is a critical challenge. To address this, Samsung Research proposes an AI-based One-Sided CSI Feedback method. This approach applies a deep learning model solely at the base station, reducing feedback overhead and protecting data privacy. This solution enables operation without collaboration among vendors. Learn more about the innovative potential of AI-based CSI feedback on the Samsung Research blog. Learn More FiRa Consortium Release 3.0 - UWB Core Specification and Certification Program Launch Ultra-wideband (UWB) technology is being used in various applications; including localization between smart devices, secure access, and tap-free payment. As recently released at the FiRa Consortium, the wireless communication, energy efficiency, precision measurement, and network connectivity technologies in the UWB Core Specification 3.0, are expected to be more efficiently utilized across various industries, including car access digital keys, public transport services, and path tracking. With the Samsung Galaxy S24 Plus models adopted as the Reference Devices for the FiRa 3.0 Certification Program, Samsung Electronics will demonstrate strong interoperability with devices featuring enhanced UWB chipsets. Learn more about the advancements in the UWB technology ecosystem and UWB Core Specification 3.0 certification program, both of which Samsung Electronics are actively involved in. Learn More Samsung Instant Plays: Off-Policy Selection for Optimizing Advert Display Timing in Mobile Games Samsung Instant Plays is a mobile application that gives users instant access to free games that can be played without installation. The application generates revenue by displaying adverts to users during gameplay. However, displaying adverts too often can lead to user churn, while displaying them too infrequently can result in revenue loss. Therefore, having a strategy for advert delivery timing is crucial. To address this, Samsung R&D Institute Poland has adopted an Off-Policy Selection (OPS) method. OPS aims to select the best policy available from a set of policies trained using Offline Reinforcement Learning, remedying the reliability issues in the existing Off-Policy Evaluation (OPE) methods. Find out more about optimizing advert delivery timing using OPS and its results on the Samsung Research blog. Learn More https://developer.samsung.com Copyright© %%xtyear%% SAMSUNG All Rights Reserved. This email was sent to %%emailaddr%% by Samsung Electronics Co.,Ltd. You are receiving this email because you have subscribed to the Samsung Developer Newsletter through the website. Samsung Electronics · 129 Samsung-ro · Yeongtong-gu · Suwon-si, Gyeonggi-do 16677 · South Korea Privacy Policy Unsubscribe View the full blog at its source

In video content, audio is just as essential as the visuals, playing a key role in immersion and making viewers feel as if they are part of the scene. To create a truly optimized sound experience, Samsung Electronics collaborated with Google to develop Eclipsa Audio — a cutting-edge 3D audio technology officially introduced through Samsung TVs last month at the Consumer Electronics Show (CES) 2025 in Las Vegas. Samsung Newsroom took a closer look at the technology behind Eclipsa Audio and how it delivers lifelike 3D spatial audio. Developing 3D Spatial Audio Technology In 2023, the Alliance for Open Media (AOM) — a global consortium that includes Samsung, Google, Netflix, Meta and other leading companies — officially adopted Immersive Audio Model and Formats (IAMF) as the industry standard for 3D audio. Developed by Samsung and Google, this innovative 3D audio format is currently available to content creators under the brand name Eclipsa Audio. Eclipsa Audio establishes a shared protocol between different types of media content and the devices that play them. The format delivers a deeply immersive listening experience by optimizing and adapting audio positioning, intensity, spatial reflections and other sound elements to various output environments, such as cinemas, home theater systems, gaming consoles and mobile devices. Depending on the output device, the technology can render sound from multiple directions — including from the front, back, left, right, above and below — to create a sense of spatial depth and presence within the scene being watched. In a concert video for instance, Eclipsa Audio presents the artist’s performance in crystal-clear detail while also capturing the energy of the audience, making the viewer feel as if they are physically there. Designed for Optimal 3D Audio in Everyday Life Among the growing range of technologies enhancing 3D sound — including surround sound, immersive audio and spatial audio — Eclipsa Audio was specifically designed to provide a 3D audio experience optimized for everyday listening. Traditionally, 3D audio content is created with the assumption that it will be played in environments equipped with multiple surround speakers. However, most home entertainment setups primarily consist of a TV and a soundbar — making it challenging to accurately replicate the content creator’s intended spatial audio effects. Eclipsa Audio overcomes this limitation by automatically analyzing sound elements in each segment of a film — from whispered dialogue to the roar of fighter jets in the background — and delivering a dynamic 3D audio effect fine-tuned for the viewer’s home environment. Building a 3D Audio Ecosystem With Open-Source Technology Eclipsa Audio’s open-source framework sets it apart from other 3D audio technologies by allowing anyone to create 3D audio content without paying royalties. Following its debut at CES 2025, the technology has been met with enthusiasm from content creators and has gained momentum across media platforms and online communities. In this way, Eclipsa Audio serves as an open vessel in which content creators can integrate 3D audio elements from all directions without restrictions. By democratizing spatial audio, Eclipsa Audio empowers content creators and ensures that consumers experience sound as intended — regardless of their audio setup. Eclipsa Audio on Samsung TVs Eclipsa Audio’s immersive 3D sound performs at its best when paired with exceptional hardware. To make that peak performance a reality, Samsung and Google have worked tirelessly to provide consumers with Eclipsa Audio-supported 3D audio content — soon to be available via the YouTube app on Samsung’s latest TVs. Eclipsa Audio is set to roll out across the company’s entire 2025 TV lineup from the Crystal UHD series to the premium flagship Neo QLED 8K models.1 Most Samsung TVs are equipped with stereo speakers at the bottom of the screen, and for QLED 4K models and above, additional speakers are positioned at the top. Flagship models, though, come with extra benefits. Besides surround speakers added to the rear of the sides, their top-positioned speakers are specially designed for height perception. Eclipsa Audio reflects sound off the ceiling with these special speakers, creating an effect that allows viewers to experience upward-directional audio — such as the sensation of an object flying overhead. Pairing the TV with a soundbar further enhances the experience, producing richer and more expansive 3D spatial audio. Eclipsa Audio has established the foundation for a 3D audio content ecosystem by bringing industry leaders — from device manufacturers to content platforms — together under a unified standard. In an era where streaming services blur the line between content creation and consumption, Eclipsa Audio unlocks new possibilities for immersive sound that Samsung is determined to further expand. 1 Rollout schedule and service details may vary depending on the TV model. View the full article

Samsung Electronics today announced that it has secured its position as the global leader in the TV market for the 19th consecutive year. According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs. “Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.” ▲ Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2024. Results are not an endorsement of Samsung) Dominance in the Premium and Ultra-Large TV Segments Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments: Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market. 75-inch and above – Samsung led the ultra-large category with a 28.7% market share. QLED and OLED TV Success Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry: QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time. OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations. Transforming Home Entertainment With AI and Art At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays. Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience. View the full article

As Europe’s largest display exhibition, Integrated Systems Europe (ISE) always highlights the best of the best in digital signage. This year was no different with Samsung Electronics and other industry-leading companies setting the stage for the future by pushing the boundaries of innovation. ▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025. Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums. ▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth. Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology. Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient HoloDisplay: Bringing Signage to Life With 3D Innovation Transparent MICRO LED: Blending Reality and Digital Content Interactive Display: A Smarter, More Interactive Classroom Experience The Wall: Optimizing Command and Control Rooms With High-Resolution Displays The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation Another Record-Breaking Year for Samsung at ISE 2025 Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient ▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor. Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W1 of power when showing a static image and can easily be managed through a dedicated app2 or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform. Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation. HoloDisplay: Bringing Signage to Life With 3D Innovation ▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation. Transparent MICRO LED: Blending Reality and Digital Content ▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display. The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News. Interactive Display: A Smarter, More Interactive Classroom Experience ▲ 2025 Interactive Display with Samsung AI Assistant Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search. The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution. The Wall: Optimizing Command and Control Rooms With High-Resolution Displays ▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right) Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making. In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen. The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers ▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025 Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments. “The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.” SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation ▲ The SmartThings Pro wall Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections. Several new partnerships enhance the functionality of SmartThings Pro in business settings. Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security. Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader. Hotels: ABB devices integrate with NetX management systems and SmartThings Pro to create new guest experiences. Another Record-Breaking Year for Samsung at ISE 2025 Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024. Best of Show Awards from Future AV Technology: Samsung Color E-Paper Digital Signage: Samsung Color E-Paper Installation: Samsung Color E-Paper and HoloDisplay Tech & Learning: 2025 Interactive Display AV News Awards AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea Digital Signage Innovation of the Year Award: Transparent MICRO LED Inavation Awards Applied Technology Award: Samsung for using Onyx Led screens at Pathé Palace in Paris, France ▲ Employees from Samsung France receive the Applied Technology Award. Top New Technologies (TNT) Awards from Commercial Integrator All-Weather Display: OHDX Outdoor Signage 46”and 55” TVs: 2024 HBU8000 Hospitality TV Video Monitors: QHFX 115” Smart Signage ISE Stand Design Awards from EXHIBITOR Magazine Sustainability Recognition XL (250 m2 or more): Samsung ▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth. ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond. 1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W. 2 Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region. View the full article

Quantum dots have attracted attention as next-generation material for a wide range of applications including displays, medical devices and solar cells. In 2014, Samsung Electronics developed the world’s first no-cadmium quantum dot material and successfully commercialized quantum dot technology with its SUHD TVs. Since 2017, the company has continued to build on its legacy of quantum dot mastery through QLED — its own quantum dot TV series. Samsung Newsroom explored how quantum dots are taking Samsung displays to the next level. Quantum Dots: The Next Generation of Display Innovation Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology. When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience. ▲ SUHD TVs at CES 2015 What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers. However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered. ▲ Factors to consider when selecting a high-quality quantum dot TV Quantum Dot Content The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot layer requires a minimum of 30 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver. Quantum Dot Film Quantum dot displays have a simpler and more efficient structure compared to LCDs. Samsung QLEDs eliminate the need for a phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,1 a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity. ▲ A comparison of QD-OLED and LCD displays No Cadmium In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots. However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology. In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs. 10 Years of Quantum Dot Innovation and Leadership Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment. ▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022 Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging. Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology. ▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017 Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in2 to ensure consistent picture quality over time. ▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors3 — to an industry-leading 20.2%. “Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.” This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays. Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED to Neo OLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever. 1 An electronic circuit that adjusts and controls the light-emitting layers 2 Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen 3 Red, green and blue View the full article

Integrated Systems Europe (ISE) 2025 kicked off on February 4 in Barcelona, highlighting the latest advancements in commercial display technology. Samsung Electronics welcomed guests with a striking 462” The Wall media facade at the entrance to its booth — while inside, the company showcased its energy-efficient Color E-Paper display alongside AI-powered upgrades to the SmartThings Pro platform. The supersized 115” 4K Smart Signage display captivated visitors with its immersive visuals as well. Samsung Newsroom explored the booth firsthand and captured these innovations leading the future of commercial displays. ▲ Visitors marvel at The Wall’s stunning visuals powered by MICRO LED technology. ▲ (From left) Hoon Chung, Executive Vice President; SW Yong, President and Head of Visual Display (VD) Business; and Seong Cho, Executive Vice President of Europe Office, from Samsung Electronics admire The Wall. ▲ The ultra-low power Samsung Color E-Paper boasts a slim, lightweight design. ▲ Visitors examine Samsung VXT, a comprehensive cloud-based content management solution (CMS) platform. ▲ Visitors crowd around the SmartThings Pro wall to see how the B2B management platform has expanded to include enterprise-grade IoT devices. ▲ Visitors interact with the Google Cast feature newly added to Samsung’s 2025 hotel TV lineup. ▲ SW Yong, President and Head of Visual Display (VD) Business at Samsung Electronics, tries out the 2025 Interactive Display equipped with Samsung AI Assistant. ▲ The 115” (16:9) 4K Smart Signage display boasts an ultra-large screen optimized for office spaces, retail stores and other business environments. ▲ A visitor observes the 105” (21:9) 5K Smart Signage display‘s various innovative features that make it the perfect option for video conferences. View the full article