Samsung Newsroom

In video content, audio is just as essential as the visuals, playing a key role in immersion and making viewers feel as if they are part of the scene. To create a truly optimized sound experience, Samsung Electronics collaborated with Google to develop Eclipsa Audio — a cutting-edge 3D audio technology officially introduced through Samsung TVs last month at the Consumer Electronics Show (CES) 2025 in Las Vegas. Samsung Newsroom took a closer look at the technology behind Eclipsa Audio and how it delivers lifelike 3D spatial audio. Developing 3D Spatial Audio Technology In 2023, the Alliance for Open Media (AOM) — a global consortium that includes Samsung, Google, Netflix, Meta and other leading companies — officially adopted Immersive Audio Model and Formats (IAMF) as the industry standard for 3D audio. Developed by Samsung and Google, this innovative 3D audio format is currently available to content creators under the brand name Eclipsa Audio. Eclipsa Audio establishes a shared protocol between different types of media content and the devices that play them. The format delivers a deeply immersive listening experience by optimizing and adapting audio positioning, intensity, spatial reflections and other sound elements to various output environments, such as cinemas, home theater systems, gaming consoles and mobile devices. Depending on the output device, the technology can render sound from multiple directions — including from the front, back, left, right, above and below — to create a sense of spatial depth and presence within the scene being watched. In a concert video for instance, Eclipsa Audio presents the artist’s performance in crystal-clear detail while also capturing the energy of the audience, making the viewer feel as if they are physically there. Designed for Optimal 3D Audio in Everyday Life Among the growing range of technologies enhancing 3D sound — including surround sound, immersive audio and spatial audio — Eclipsa Audio was specifically designed to provide a 3D audio experience optimized for everyday listening. Traditionally, 3D audio content is created with the assumption that it will be played in environments equipped with multiple surround speakers. However, most home entertainment setups primarily consist of a TV and a soundbar — making it challenging to accurately replicate the content creator’s intended spatial audio effects. Eclipsa Audio overcomes this limitation by automatically analyzing sound elements in each segment of a film — from whispered dialogue to the roar of fighter jets in the background — and delivering a dynamic 3D audio effect fine-tuned for the viewer’s home environment. Building a 3D Audio Ecosystem With Open-Source Technology Eclipsa Audio’s open-source framework sets it apart from other 3D audio technologies by allowing anyone to create 3D audio content without paying royalties. Following its debut at CES 2025, the technology has been met with enthusiasm from content creators and has gained momentum across media platforms and online communities. In this way, Eclipsa Audio serves as an open vessel in which content creators can integrate 3D audio elements from all directions without restrictions. By democratizing spatial audio, Eclipsa Audio empowers content creators and ensures that consumers experience sound as intended — regardless of their audio setup. Eclipsa Audio on Samsung TVs Eclipsa Audio’s immersive 3D sound performs at its best when paired with exceptional hardware. To make that peak performance a reality, Samsung and Google have worked tirelessly to provide consumers with Eclipsa Audio-supported 3D audio content — soon to be available via the YouTube app on Samsung’s latest TVs. Eclipsa Audio is set to roll out across the company’s entire 2025 TV lineup from the Crystal UHD series to the premium flagship Neo QLED 8K models.1 Most Samsung TVs are equipped with stereo speakers at the bottom of the screen, and for QLED 4K models and above, additional speakers are positioned at the top. Flagship models, though, come with extra benefits. Besides surround speakers added to the rear of the sides, their top-positioned speakers are specially designed for height perception. Eclipsa Audio reflects sound off the ceiling with these special speakers, creating an effect that allows viewers to experience upward-directional audio — such as the sensation of an object flying overhead. Pairing the TV with a soundbar further enhances the experience, producing richer and more expansive 3D spatial audio. Eclipsa Audio has established the foundation for a 3D audio content ecosystem by bringing industry leaders — from device manufacturers to content platforms — together under a unified standard. In an era where streaming services blur the line between content creation and consumption, Eclipsa Audio unlocks new possibilities for immersive sound that Samsung is determined to further expand. 1 Rollout schedule and service details may vary depending on the TV model. View the full article

Samsung Electronics today announced that it has secured its position as the global leader in the TV market for the 19th consecutive year. According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs. “Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.” ▲ Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2024. Results are not an endorsement of Samsung) Dominance in the Premium and Ultra-Large TV Segments Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments: Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market. 75-inch and above – Samsung led the ultra-large category with a 28.7% market share. QLED and OLED TV Success Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry: QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time. OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations. Transforming Home Entertainment With AI and Art At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays. Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience. View the full article

As Europe’s largest display exhibition, Integrated Systems Europe (ISE) always highlights the best of the best in digital signage. This year was no different with Samsung Electronics and other industry-leading companies setting the stage for the future by pushing the boundaries of innovation. ▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025. Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums. ▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth. Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology. Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient HoloDisplay: Bringing Signage to Life With 3D Innovation Transparent MICRO LED: Blending Reality and Digital Content Interactive Display: A Smarter, More Interactive Classroom Experience The Wall: Optimizing Command and Control Rooms With High-Resolution Displays The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation Another Record-Breaking Year for Samsung at ISE 2025 Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient ▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor. Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W1 of power when showing a static image and can easily be managed through a dedicated app2 or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform. Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation. HoloDisplay: Bringing Signage to Life With 3D Innovation ▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation. Transparent MICRO LED: Blending Reality and Digital Content ▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display. The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News. Interactive Display: A Smarter, More Interactive Classroom Experience ▲ 2025 Interactive Display with Samsung AI Assistant Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search. The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution. The Wall: Optimizing Command and Control Rooms With High-Resolution Displays ▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right) Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making. In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen. The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers ▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025 Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments. “The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.” SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation ▲ The SmartThings Pro wall Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections. Several new partnerships enhance the functionality of SmartThings Pro in business settings. Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security. Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader. Hotels: ABB devices integrate with NetX management systems and SmartThings Pro to create new guest experiences. Another Record-Breaking Year for Samsung at ISE 2025 Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024. Best of Show Awards from Future AV Technology: Samsung Color E-Paper Digital Signage: Samsung Color E-Paper Installation: Samsung Color E-Paper and HoloDisplay Tech & Learning: 2025 Interactive Display AV News Awards AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea Digital Signage Innovation of the Year Award: Transparent MICRO LED Inavation Awards Applied Technology Award: Samsung for using Onyx Led screens at Pathé Palace in Paris, France ▲ Employees from Samsung France receive the Applied Technology Award. Top New Technologies (TNT) Awards from Commercial Integrator All-Weather Display: OHDX Outdoor Signage 46”and 55” TVs: 2024 HBU8000 Hospitality TV Video Monitors: QHFX 115” Smart Signage ISE Stand Design Awards from EXHIBITOR Magazine Sustainability Recognition XL (250 m2 or more): Samsung ▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth. ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond. 1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W. 2 Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region. View the full article

Quantum dots have attracted attention as next-generation material for a wide range of applications including displays, medical devices and solar cells. In 2014, Samsung Electronics developed the world’s first no-cadmium quantum dot material and successfully commercialized quantum dot technology with its SUHD TVs. Since 2017, the company has continued to build on its legacy of quantum dot mastery through QLED — its own quantum dot TV series. Samsung Newsroom explored how quantum dots are taking Samsung displays to the next level. Quantum Dots: The Next Generation of Display Innovation Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology. When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience. ▲ SUHD TVs at CES 2015 What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers. However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered. ▲ Factors to consider when selecting a high-quality quantum dot TV Quantum Dot Content The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot layer requires a minimum of 30 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver. Quantum Dot Film Quantum dot displays have a simpler and more efficient structure compared to LCDs. Samsung QLEDs eliminate the need for a phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,1 a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity. ▲ A comparison of QD-OLED and LCD displays No Cadmium In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots. However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology. In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs. 10 Years of Quantum Dot Innovation and Leadership Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment. ▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022 Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging. Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology. ▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017 Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in2 to ensure consistent picture quality over time. ▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors3 — to an industry-leading 20.2%. “Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.” This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays. Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED to Neo OLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever. 1 An electronic circuit that adjusts and controls the light-emitting layers 2 Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen 3 Red, green and blue View the full article

Integrated Systems Europe (ISE) 2025 kicked off on February 4 in Barcelona, highlighting the latest advancements in commercial display technology. Samsung Electronics welcomed guests with a striking 462” The Wall media facade at the entrance to its booth — while inside, the company showcased its energy-efficient Color E-Paper display alongside AI-powered upgrades to the SmartThings Pro platform. The supersized 115” 4K Smart Signage display captivated visitors with its immersive visuals as well. Samsung Newsroom explored the booth firsthand and captured these innovations leading the future of commercial displays. ▲ Visitors marvel at The Wall’s stunning visuals powered by MICRO LED technology. ▲ (From left) Hoon Chung, Executive Vice President; SW Yong, President and Head of Visual Display (VD) Business; and Seong Cho, Executive Vice President of Europe Office, from Samsung Electronics admire The Wall. ▲ The ultra-low power Samsung Color E-Paper boasts a slim, lightweight design. ▲ Visitors examine Samsung VXT, a comprehensive cloud-based content management solution (CMS) platform. ▲ Visitors crowd around the SmartThings Pro wall to see how the B2B management platform has expanded to include enterprise-grade IoT devices. ▲ Visitors interact with the Google Cast feature newly added to Samsung’s 2025 hotel TV lineup. ▲ SW Yong, President and Head of Visual Display (VD) Business at Samsung Electronics, tries out the 2025 Interactive Display equipped with Samsung AI Assistant. ▲ The 115” (16:9) 4K Smart Signage display boasts an ultra-large screen optimized for office spaces, retail stores and other business environments. ▲ A visitor observes the 105” (21:9) 5K Smart Signage display‘s various innovative features that make it the perfect option for video conferences. View the full article

Samsung Electronics today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025. The Samsung Color E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500. “For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.” Samsung Color E-Paper Brings Greater Energy Efficiency and Flexibility Samsung Color E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-color e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand. Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.1 The ultra-slim and lightweight design ensures effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Color E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity. For seamless device management, a dedicated mobile app2 allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Color E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and color are accurate before deployment. Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems. Moreover, as part of Samsung’s ongoing commitment to a sustainable future, the cover of the Color E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper. AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.3 The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease. SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.4 Additionally, Samsung Smart Signage features CryptoCore, a FIPS 140-3-certified encryption module that safeguards sensitive authentication data for IoT connections and ensures that these connections between devices remain secure.5 At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities. The WAFX-P model provides AI capabilities, featuring Circle to Search, which enables users to easily search for images or translate text directly on-screen, and AI Summary, which automatically generates concise recaps of lectures or meetings. Supersized 4K Smart Signage Redefines Immersion Samsung’s 115” 4K Smart Signage (QHFX model) leads the industry in advancing supersized displays, offering businesses bold new ways to captivate audiences and transform environments with immersive visuals. Building on the success of last year’s 105” QPDX-5K model, which features a 21:9 aspect ratio optimized for video conferencing, the 115” QHFX delivers greater versatility with its 16:9 aspect ratio, and its multi-view functionality — which supports up to four split windows — makes it ideal for simultaneously showcasing multiple content streams. This adaptability makes it suitable for a wide range of applications, from meeting rooms to luxurious retail stores requiring premium, large-scale displays. The QHFX also eliminates visible borders commonly associated with traditional video walls, creating an uninterrupted display that engages viewers and enhances any environment. Featuring QLED 4K resolution, 700 nits of maximum brightness and Tizen OS 8.0, it ensures vibrant visuals and smooth performance. The QHFX integrates seamlessly with SmartThings Pro and Samsung VXT, while additional user-friendly features — like a built-in handle for easy installation and VESA6 compatibility — provide businesses with flexibility and convenience. 1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W. 2 Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region. 3 For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above. 4 A phased update is scheduled to begin in March 2025. 5 For Smart Signage, CryptoCore is available on models running Tizen 8.0 or above. 6 Video Electronics Standards Association. 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January 2025 Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AI New Galaxy products are unveiled at Galaxy Unpacked 2025! Galaxy Unpacked 2025 commences on January 23, 3 AM KST (January 22, 10 AM local time) in San Jose, USA. It is streamed live online via the Samsung Electronics Newsroom, Samsung.com, and Samsung Electronics YouTube channel. Samsung Electronics' innovations are going to usher in a new era of the mobile AI experience with the natural and intuitive Galaxy UI. See for yourself. Learn More Highlights from the CES 2025 Samsung Press Conference On January 6, Samsung Electronics held the CES 2025 Samsung Press Conference under the theme "AI for All: Everyday, Everywhere," unveiling its technological visions. The full inter-device connectivity and hyper-personalized user experience through AI, both introduced at the conference, have attracted media attention from all over the world. Check out the innovative technologies that will change the future in our video. Learn More Updates for Samsung In-App Purchase: Resubscription and Grace Period FeaturesManaging subscriptions is now more convenient with the new Samsung in-app purchase (IAP) updates. The newly updated features are resubscription and grace period. Users can now reactivate their canceled subscription in Galaxy Store using the resubscribe feature. Even if there is a problem with the payment when renewing a subscription, the subscription is not canceled if the problem is resolved during the set grace period. If the developer activates the grace period feature in the item settings of Galaxy Store's Seller Portal, the system automatically retries the payment and sends the information about the failed automatic payment to the user so that they can change their payment method. Developers can also see new information in the subscription API and ISN services, such as the subscription API's response parameters and ISN service events. Manage your subscriptions more effectively using these new features. Tutorial: Manage the Purchase/Subscription of Digital Items with Samsung In-App Purchases The hassle of managing digital item purchases and subscriptions is no more! Samsung in-app purchase (IAP) is a powerful tool that provides a more secure and convenient payment environment for users and expands commercialization opportunities for developers. This tutorial covers how to smoothly and efficiently implement item purchase/consumption processing and subscription management. A step-by-step guide and practical code examples are used to walk developers through the complex API integration process even if they're just starting out. Check out the tutorial on the Samsung Developer Portal. Learn More Tutorial: Step into Galaxy Watch Application Development Using Flutter Did you know that you can develop an application for Galaxy Watches with a single codebase? The tutorial shows software developers how they can develop applications for Galaxy Watch using the Flutter framework. Flutter is an open-source framework for building multi-platform applications from a single codebase. An easy step-by-step guide that can be followed without much preparation is provided for beginners, as well as practical tips and a code example for Flutter developers who are new to developing Galaxy Watch applications. Check out the tutorial and start developing Galaxy Watch applications! Learn More Tutorial: Monitoring Your Cards in Samsung Wallet in Real Time Do you want to monitor the status of cards added to Samsung Wallet on user devices in real time? Samsung Wallet provides the Send Card State API to make it easy to track the cards, as the API notifies the server of any changes whenever a card is added, deleted, or updated. The tutorial covers how to set up server notifications, how to receive notifications to a Spring server, and how to securely verify the received notifications. Learn how to monitor the status of cards in Samsung Wallet in real time. Learn More Samsung Electronics Demonstrates AI-RAN Technologies, Paving the Way for the Convergence of Telecommunications and AI Telecommunications technology is evolving beyond just improvements in data transmission speed, moving towards emphasizing user experience, energy efficiency, and sustainability. Samsung Electronics is accelerating the emergence of the era of future communications by showcasing the AI-RAN technology which integrates AI technology with the Radio Access Network (RAN), which is the core technology for communications networking. In particular, at the Silicon Valley Future Wireless Summit held in November 2024, Samsung Electronics demonstrated the results of the AI-RAN PoC to global communications providers, the first in the industry to do so. The technology indicated a possibility to greatly improve data throughput, communication coverage, and energy efficiency compared to the existing 5G RAN. It also proved the convergence of communications and AI could significantly enhance network performance. Learn more about Samsung Electronics' AI-RAN technology that goes beyond the boundary of communications and creates smarter networks with AI. Learn More Building a Trusted Execution Environment on RISC-V Microcontrollers In embedded systems such as IoT devices, it is crucial to protect sensitive data. For this, a Trusted Execution Environment (TEE) is required. It creates an isolated environment within the processor, so that security-sensitive tasks can be executed without risk of external threats. Samsung Research is conducting a study on how to implement the TEE technology on RISC-V-based microcontrollers (MCU), an open-source hardware architecture, and has introduced mTower, a core project related to this study. Learn more about stronger security for IoT devices on the Samsung Research blog. Learn More https://developer.samsung.com Copyright© %%xtyear%% SAMSUNG All Rights Reserved. This email was sent to %%emailaddr%% by Samsung Electronics Co.,Ltd. You are receiving this email because you have subscribed to the Samsung Developer Newsletter through the website. Samsung Electronics · 129 Samsung-ro · Yeongtong-gu · Suwon-si, Gyeonggi-do 16677 · South Korea Privacy Policy Unsubscribe View the full blog at its source

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Samsung Electronics today unveiled its new AI-powered Interactive Display (WAFX-P model) at Bett 2025, Europe’s largest education technology exhibition. Through Samsung AI Assistant, the education-focused display combines advanced hardware and cutting-edge AI capabilities to create smarter learning environments that are more engaging and collaborative. “Samsung envisions a future where every classroom benefits from the transformative power of AI. By integrating advanced tools like generative AI and real-time transcription into our classroom displays with Samsung AI Assistant, we are not just enhancing learning — we are revolutionizing it,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are committed to creating technology that inspires educators and students to explore, discover and grow together.” Transforming Classrooms With Samsung AI Assistant Samsung AI Assistant is a new educational solution built to adapt, engage and transform learning for the next generation. This dedicated teaching solution equips educators with intelligent, intuitive tools to organize lessons and transform traditional teaching into dynamic, interactive experiences that maximize learning outcomes. Samsung AI Assistant includes several innovative educational tools: Circle to Search instantly delivers search results from trusted sources when users simply circle on-screen images or text, making exploration during class effortless. AI Summary creates concise lesson recaps automatically, making lesson planning easier for teachers and simplifying post-class reviews for students. Live Transcript converts spoken words into text in real time for students to revisit and reinforce their classroom lessons. Expanding Educational Opportunities Through Global Partnerships Samsung also plans to expand its AI services in the education market through partnerships with global AI companies. In collaboration with Google, Samsung aims to develop diverse and powerful AI scenarios for fostering digital classrooms of the future. The WAFX-P is Google EDLA-certified,1 as well, providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. With these features, Samsung’s AI Interactive Display acts as a powerful teaching assistant, fostering exploration and collaboration. Advanced Technology for AI-Powered Learning With 65”, 75” and 86” options, the full WAFX-P lineup supports powerful AI capabilities, with advanced hardware to deliver a seamless user experience. A neural processing unit (NPU) capable of performing up to 4.8 trillion operations per second ensures smooth operation of its AI features. Additional specifications include 16GB of RAM, 128GB of SSD storage and an octa-core CPU, collectively enabling efficient multitasking and resource-heavy educational applications. Its 450-nit max brightness, built-in 4K camera, microphone and 20-watt speaker create an immersive, multimedia-ready environment for video conferencing and collaborative learning. The WAFX-P is a versatile interactive display powered by Android 15 that includes software features to organize and maximize learning outcomes. Smart Note-On allows seamless transitions between handwriting and digital content, and File Converter simplifies the conversion of various file formats to enhance the display’s functionality and streamline workflows. Samsung’s Commitment to Long-Term Support In line with its commitment to empowering education, Samsung will continue to support its previous-generation displays, ensuring that the 2024 WAF series remains compatible with the new AI-based, interactive functionalities. This approach underscores the company’s commitment to delivering enduring value and innovation to educational institutions worldwide. Samsung looks forward to seeing its peers, customers and partners in person at booth #NE20 at Bett 2025. To learn more about Samsung’s interactive displays, please visit http://samsung.com. 1 Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services. View the full article

Samsung Electronics today announced a partnership with game developers Nexon Korea and Neople to deliver unparalleled 3D experiences in the upcoming game ‘The First Berserker: Khazan.’ The game’s 3D elements are being specially customized and designed during development, utilizing Samsung technology and the advanced capabilities of the Odyssey 3D monitor to create an immersive 3D gaming experience. Through this partnership, Nexon, Neople and Samsung have been working closely to tailor the 3D visuals, carefully adjusting them based on the composition of characters, backgrounds and cinematics throughout the game. This process gives the developers an unprecedented level of control over the 3D effects, enabling them to bring their creative visions to life with precision. “The partnership between Samsung and Nexon will provide an unmatched gaming experience with ‘The First Berserker: Khazan’ on the Odyssey 3D monitor,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’ll continue to expand partnerships with premium gaming companies across the globe to deliver 3D gaming technology that provides the highest level of gaming immersion.” By fine-tuning the focal distance for 3D effects on a case-by-case basis, Nexon and Neople aim to develop specific scenarios that determine when and how elements become 3D. These efforts reduce crosstalk — a common issue causing visual overlap — while enhancing the clarity of epic boss battles and cinematic cutscenes. “This partnership marks a significant step in establishing a competitive 3D gaming model on a global scale, driving innovation across the whole industry,” said Choi Sung-wook, head of the publishing live division at Nexon. “We are excited for gamers worldwide to experience the vibrant graphics and intricate gameplay of ‘The First Berserker: Khazan,’ made possible by the cutting-edge technologies available to our developers and the industry-leading Samsung Odyssey gaming monitor.” ‘The First Berserker: Khazan’ is a hardcore action RPG (role playing game) where players experience Khazan’s legendary journey firsthand, immersing themselves in the world of Nexon’s leading franchise — the Dungeon & Fighter Universe. The game is set for global release on March 28 KST. The Odyssey 3D, unveiled at CES 2024 and recognized with the prestigious Best of Innovation award, will launch worldwide in April, delivering groundbreaking 3D technology that elevates gaming for players globally. View the full article

Smartwatches have become a part of our daily lives, combining functionality and style in one compact device. With Samsung's Watch Face Studio (WFS), designers can create unique watch faces that are customized to their requirements. Dynamic weather features, which display real-time updates and forecasts on the watch face, are particularly appealing. This article covers WFS’s weather features, their uses, and how to create useful weather-themed watch faces. You can create a watch face using weather data as art. This article introduces the following weather features which enhance watch face design: Weather forecast The last time the weather was updated in ICU format Weather tags You can follow the examples in this article by downloading the sample project from here. Forecast for the next few hours and days Weather information becomes more valuable when presented in a way that is easy to read at a glance. Using weather tags, WFS enables you to easily incorporate forecasts for the coming hours and days. Hourly forecast The forecastHours(index, text) tag can be used to show hourly weather updates. One of the two pieces of information that the forecastHours tag collects is an index that takes a number starting at 1 for the following hour. Thus, by setting the index, you can set the data for the next few hours. The text part uses five distinct weather tags: • Temperature • Time of day • Weather condition • Weather condition name • Weather data available Use the forecastHours tag with the weather condition, time, and temperature to offer users a short-term forecast of what to expect throughout the day. Tiny weather icons (like Sunny: , Rainy: , and Snow: ) can be used as bitmaps portraying the current weather conditions and the corresponding temperatures. Forecast hours for icon You can set the weather icon for the upcoming hour by following these steps: Create a text component. Use this forecast tag on the text: forecastHours (1, "COND") Choose the Bitmap Font to use icons for the forecastHours (). Select images for the appropriate weather conditions. NoteYou need to create the icons, using any design tool, for your project. 5. Set the font size to 40. Figure 1: Setting the font size NoteOnly a few icons are used in this article for certain conditions; the clear condition icon is used for all other conditions. Include 10-15 on the CUSTOM tab since weather condition has values up to 15. Figure 2: Bitmap font setting Forecast hours for temperature You can now adjust the temperature by using the forecastHours() tag. You may display the temperature (positive or negative) for the upcoming hour and the temperature unit in degrees by following these steps: Consider a text element. To display the temperature in degrees, use forecastHours(1,"TEM")° Choose the temperature unit (([WTHR_TEM_UNIT] == 1)? "C": "F") The full tag expression looks like this: (forecastHours(1, "TEM"))°(([WTHR_TEM_UNIT] == 1)? "C": "F")) To display the weather forecast for the next hour, just change the index value to 2. Availability of weather data For every forecast tag, you need to check if the data is available with this tag: (forecastHours(X, "IS_AVAIL")). In the sample project, for every forecast group, the corresponding weather tag is used for checking its availability. The following tag expression is used for the next hour’s forecast: ((forecastHours(1, "IS_AVAIL")) - 1) * 100 Figure 3: Tag expression for checking availability of weather data Daily forecast You can incorporate daily weather forecasts into watch face designs using the forecastDays() tag. Customized indices (for example, 1 for tomorrow) make it simple to portray multi-day weather trends. WFS lets you show the weather conditions for a certain day, including high and low temperatures using forecastDays(index, "TEM_HIGH") for highest temperature and forecastDays(index, "TEM_LOW") for lowest temperature. The later parts of the sample project show the weather predictions for tomorrow. WFS uses the forecastDays(1,"TEM_HIGH") tag to show the temperature for the following day’s high and forecastDays(1,"TEM_LOW") tag for the next day’s low. For the high and low temperatures tomorrow, use the following tag expression: (forecastDays(1,"TEM_HIGH"))° ~ (forecastDays(1,"TEM_LOW"))°(([WTHR_TEM_UNIT] == 1)? "C": "F") You can apply a similar tag expression for the forecast for the days after tomorrow by changing the index value. Last weather update (ICU format) This watch face example incorporates the most current update time to reassure customers that the weather information is recent. Weather data should be updated often to remain accurate. WFS offers the most recent weather update in the ICU format. To add the most recent weather update time in ICU format, follow these steps: From the component list, get the ICU date and time. Figure 4: ICU date and time To customize the ICU date and time, select the PROPERTIES tab. Choose the ICU Format as HH: MM from the DATE AND TIME section. Set the Local Calendar to Gregorian and the Time Zone to Sync with Device. Select Last Updated Time (Weather) as the Time Source. Figure 5: Date and Time Other weather tags Current weather condition for icon You can use the bitmap font for the current weather condition since it is already prepared for forecastHours(). Use the [WTHR_COND] tag, which provides the current weather, and choose bitmap as the font setting. Current temperature Use the [WTHR_TEM] tag to show the current temperature. The current temperature is obtained with the following tag expression, which also sets the temperature unit: [WTHR_TEM]°(([WTHR_TEM_UNIT] == 1)? "C": "F") Today’s highest and lowest temperatures You can display the highest and lowest temperatures of the day by using the tags [WTHR_DAY_TEM_HIGH]) for the highest temperature and [WTHR_DAY_TEM_LOW] for the lowest temperature. The highest and lowest temperatures for today are listed below, based on the forecastDays() tag expression for the highest and lowest temperatures for the following day: ([WTHR_DAY_TEM_HIGH])° ~ ([WTHR_DAY_TEM_LOW])°(([WTHR_TEM_UNIT] == 1)? "C": "F") Summary Smartwatches offering weather forecasts are useful and engaging. With WFS, designers can use advanced tags like forecastDays(), forecastHours(), and last update time to deliver real-time weather updates, daily forecasts, and information such as high and low temperatures. Because they provide information at a glance, smartwatch faces are practical and attractive. If you have questions or need help with the information presented in this article, you can share your queries on the Samsung Developers Forum. You can also contact us directly for more specialized support through the Samsung Developer Support Portal. View the full blog at its source

Samsung Electronics, a global leader in display technology, today announced it will showcase its highly anticipated 2025 hotel TV lineup at Integrated Systems Europe (ISE) 2025 in Barcelona. The new lineup combines sophisticated designs, cutting-edge in-room entertainment features and a unified platform, reinforcing Samsung’s commitment to redefining the premium hotel experience. “Our 2025 hotel TV lineup is designed to elevate the guest experience with personalization at its core,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Hotels can customize their room’s ambiance with The Frame’s Art Mode, offer seamless streaming with Apple Airplay and the newly added Google Cast, and enable convenient control of the room environment through SmartThings Pro, all tailored to individual guest preferences.” Redefining Hotel Aesthetics With The Frame Samsung’s 2025 lineup introduces the award-winning The Frame (model name HL03F)1 as a hotel TV, bringing stunning 4K QLED picture quality with vivid colors, deep contrasts and lifelike visuals to every room, all while maintaining a sleek and sophisticated design that transforms interiors. With its innovative Art Mode, The Frame allows hotel managers to customize guest rooms and surroundings by displaying a curated selection of modern or classic artwork — or even other tailored images such as hotel-branded visuals — when the TV is not in use. Combined with an Anti-Reflection Matte Display that limits light interference and a Slim-Fit Wall Mount that enables the TV to sit flush against the wall like a true art piece, The Frame elevates hotel aesthetics with a unique blend of luxury and personalization. As the official visual display sponsor of Art Basel, The Frame reflects Samsung’s dedication to combining cutting-edge technology with timeless design. Its introduction sets a new benchmark for hotels seeking to deliver a refined, personalized and visually captivating experience for their guests. Enhancing Guest Experiences With Google Cast for Seamless Streaming ▲ Google Cast is a trademark of Google LLC. Samsung’s 2025 hotel TV lineup, along with the 2024 HBU8000, takes in-room entertainment to the next level by supporting Google Cast2 for secure, seamless, in-room streaming. Guests will be able to easily cast their favorite content directly from their Android and iOS devices to the TV without the need for additional dongles or login requirements. The connection process is quick and straightforward, utilizing QR codes for instant pairing. “We’re thrilled to bring Google Cast to Samsung TVs, extending the convenience of seamless content sharing to both hospitality and consumer models,” said Tiger Lan, Google’s Senior Director of engineering for multi-device experiences. “Whether guests are enjoying their favorite shows and playlists on hotel TVs or streaming effortlessly at home, this collaboration ensures users have reliable, personalized access to their content wherever they are.” The lineup also supports Apple AirPlay,3 allowing hotel guests to securely connect their iOS and iPadOS devices to the TVs in their rooms for an effortless streaming experience. Unlike traditional systems, both Apple Airplay and Google Cast can be used independently of third-party system integrator (SI) requirements, simplifying installation for hotels and reducing infrastructure demands. Furthermore, Samsung ensures robust privacy by ensuring that no personal information or device pairing data is stored, giving guests complete peace of mind during their stay. Streamlining Hotel Operations With a Connected Ecosystem Samsung’s 2025 hotel TV lineup introduces a fully connected ecosystem designed to enhance operations and elevate guest experiences. With Tizen 9.0, guests benefit from an intuitive and seamless interface that simplifies access to streaming apps, smart room controls and personalized services, creating a more enjoyable and connected stay. For hotel operators, LYNK Cloud offers a powerful cloud-based solution that combines customizable content delivery, remote device management and over-the-top (OTT) entertainment. Equipped with an e-commerce platform, it enables guests to perform service interactions such as ordering room service, booking hotel amenities and accessing a digital concierge. Simultaneously, hotel managers gain valuable insights to personalize guest content and deploy targeted promotions across rooms or properties globally, driving operational efficiency and guest satisfaction. SmartThings Pro further strengthens IoT connectivity by enabling secure and centralized control of Samsung Hospitality TVs, Smart Signage, air conditioning systems and more. With a scalable dashboard and customizable application programming interfaces (APIs), SmartThings Pro allows hotel IT teams to monitor performance, manage devices across multiple units and seamlessly integrate with existing systems. 1 The functionality of The Frame in the hotel TV lineup may vary from the consumer version. 2 Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above, and iOS 14 and above. Availability may vary by device, software version and region. 3 AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14 and later versions. Availability may vary by device, software version and region. View the full article

Samsung Electronics today introduced its latest advancements in home audio technology with the new Q-series (HW-Q990F and HW-QS700F) soundbars These flagship models combine state-of-the-art hardware with intelligent AI-driven features, designed to elevate home entertainment with unparalleled sound “Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.” HW-Q990F: Redefining Flagship Audio Performance As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish. The HW-Q990F also delivers advanced AI-driven sound optimization through features such as: Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound. Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle. Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience. Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio. HW-QS700F: Versatility Meets Elegance and Superior Sound The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration. With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance. For more information, visit Samsung.com. View the full article

Samsung Electronics announced today that its Neo QLED and Lifestyle TVs have been awarded EyeCare Circadian certification by Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. This achievement highlights Samsung’s commitment to developing technology that supports natural circadian rhythms, promoting well-being and visual comfort. “This certification underscores our dedication to creating products that elevate the user experience by prioritizing eye comfort and reducing visual strain, all while delivering exceptional picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovations that anticipate and adapt to users’ evolving needs, offering both immersive entertainment and sustainable long-term comfort.” The certification covers major models across the Neo QLED and Lifestyle lineups, including The Frame and The Serif. Six critical criteria are evaluated when determining when a product is fit for certification: Safety for Eyes, Gentle to the eyes, Flicker Level, Uniformity, Color Fidelity and Circadian Stimulus (CS) index — a framework designed to assess visual comfort and circadian rhythm alignment. Central to Samsung’s achievement is EyeComfort Mode, which automatically adjusts luminance and color temperature based on time of day and ambient lighting conditions. By simulating natural light patterns, the mode reduces strain during daytime viewing and fosters a restful nighttime environment, aligning with the body’s natural rhythms. This certification adds to a series of recognitions for Samsung TVs, highlighting their user-centric products and features. The Neo QLED series previously earned VDE’s Circadian Rhythm Display certification, while Samsung’s Lifestyle TVs received Glare-Free verification from Underwriters Laboratories (UL) for reducing visual strain. Additionally, for their exceptional color accuracy, Samsung TVs are Pantone Validated. View the full article

Ahead of the opening of CES 2025, Samsung Electronics showcased a range of new products at First Look 2025 — underscoring its technological leadership and introducing Vision AI, a new direction for AI screens. ▲ Samsung presented the future of AI technology, highlighting four key pillars: “On-Device AI,” “Connectivity,” “Personalized” and “Openness,” which are fully integrated with Knox Security, Bixby and Tizen OS. Vision AI: Bringing Personalized AI to the Center of Daily Life The Vision AI Zone provided an overview of Samsung’s signature AI features, presenting technologies that transcend the traditional role of TVs to now deliver personalized experiences tailored to users’ preferences and different environments. Some of the standout features that drew a crowd included Click to Search, which retrieves information with a single click while watching content; Live Translate, which converts foreign-language content into subtitles in the user’s preferred language; and Generative Wallpaper, which uses AI to create customized digital displays. ▲ Using Click to Search, users can click on people or items with the dedicated AI button on a remote while viewing content. The feature identifies the selected object, retrieves relevant information and recommends content in similar genres. ▲ The Live Translate feature allows users to enjoy real-time subtitles in the chosen language, eliminating language barriers. ▲Generative Wallpaper uses AI to generate high-quality 4K images that match users’ preferences, optimized for large screens. This feature enables users to create personalized digital displays that reflect their home’s ambiance, emotions and individual tastes. Next-Generation Screens: Turning Everyday Life Into a Premium Experience Also showcased were some of the latest advancements in display technology. Innovations included the HoloDisplay, a floating screen that uses 3D technology to project images in lifelike detail, and the MICRO LED Beauty Mirror, a unique form factor that provides customized beauty solutions. ▲ The Next Generation Screen Experience Zone showcased Samsung’s latest advancements in display technology. ▲ The HoloDisplay employs Samsung’s anti-distortion and anti-reflective technologies to produce screens that appear to float, unlocking new possibilities for display applications. Its innovative design and advanced functionality earned it a Best of Innovation award at CES 2025. ▲ Visitors were captivated by the interactive experience of analyzing skin conditions and receiving personalized beauty solutions through the MICRO LED Beauty Mirror. Developed in collaboration with Amorepacific, the display analyzed skin types and provided recommendations. With its exceptional image clarity and reflectance, the MICRO LED Beauty Mirror also earned a Best of Innovation award at CES 2025. https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Samsung-Visual-Display-CES-2025-First-Look-2025-Private-Show_main8-2.mp4 ▲ The Transparent MICRO LED was featured in a bezel-less design on three sides, resembling an elegant glass frame. This seamless design allows it to blend naturally into any space, transforming the environment into a gallery-like setting. Lifestyle Screens: The Intersection of Technology, Art, and Utility Samsung also unveiled a range of lifestyle products combining aesthetic appeal with practical benefits. Highlights included The Frame and The Frame Pro, which transform everyday spaces into personal art galleries, and The Premiere 5, which sets a new standard for home cinema. ▲ Equipped with Neo QLED technology, The Frame Pro boasts a high-definition screen with sharp contrast, even in bright sunlight. Additionally, with Wireless One Connect, installation is hassle-free. ▲The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector, offers touch interaction functionality on the display it projects, enabling users to engage in touch-based activities such as drawing and playing puzzle games. The Premiere 5 delivers a super large screen of up to 100 inches with exceptional image quality from just 43 centimeters away. ▲ The sheer size of Samsung’s 115-inch TV was enough to capture visitors’ attention. The expanded lineup of supersized TVs, ranging from the 98-inch models of the QN990F and QN90F to the 100-inch model of the QN80F and the 115-inch model of the QN90F, offers a truly immersive viewing experience. Game-Changing Monitors: Displays for Work, Play and Beyond Samsung also presented a lineup of cutting-edge displays designed to transform personal, professional and entertainment spaces. Among them was the Odyssey gaming monitor series, offering an immersive gaming experience with its impressive refresh rate and advanced 3D technology. ▲The Odyssey 3D (model G90SF) utilizes lenticular lenses and AI technology to transform 2D content into 3D, delivering new levels of immersion. ▲The 37-inch ViewFinity 37 is optimized for desk environments, offering vivid image quality and enhanced convenience. Samsung’s next-generation display advancements showcased at CES 2025 go beyond technological innovation — they are thoughtfully designed with the user in mind, combining convenience, practicality and a reimagined approach to smart living. By seamlessly integrating cutting-edge technology, refined design and personalized features, these solutions offered visitors a unique and engaging experience. Looking ahead, Samsung continues to pave the way for smarter, more convenient lifestyles. View the full article